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Market Research Made Easy with Joe from BluShark Straps
Episode 70

Market Research Made Easy with Joe from BluShark Straps

Ever experience a crappy product and think, "I can do that better!" That's what happened to Joe Scarpati. When faced with a nylon watch strap that didn't meet his expectations, he decided to do something about it. But not before some research to ensure his success. Joe’s background is in market research, which he has leveraged to offer watch enthusiasts a better nylon watch strap through his company, BluShark.

The Unofficial Shopify Podcast · Kurt Elster

June 28, 201639m 35s

Audio is streamed directly from the publisher (cdn.simplecast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.

Show Notes

Ever experience a crappy product and think, "I can do that better!"

That's what happened to Joe Scarpati. When faced with a nylon watch strap that didn't meet his expectations, he decided to do something about it.

But not before some research to ensure his success.

Joe’s background is in market research, which he has leveraged to offer watch enthusiasts a better nylon watch strap through his company, BluShark.

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Learn:

  • Learn why the most successful sites have only a few SKUs.
  • Why the most successful stores figure out a mathematical formula on how to market.
  • How to turn your angriest customer into raving fans
  • What are the future big opportunities of ecommerce?
  • FirstName’s #1 tip for The Unofficial Shopify Podcast.
    Product number doesn’t matter,

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Topics

marketingshopifymarket researchecommerce