Episode 335
How Two Strangers Partnered to Sell $1mm in Jerky
Since starting in January 2019, FireCreek has sold over $1,000,000 in snacks.
The Unofficial Shopify Podcast · Kurt Elster, Dustin Riechmann
February 2, 202156m 48s
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Show Notes
After leaving his 20-year engineering career to become a local marketing consultant, Dustin Riechman discovered a jerky so good that he decided to pitch a relative stranger on a business partnership that resulted in $1mm in sales in two years.
- The mindset that gave him the confidence to quit his job
- Keys to building realtionships with potential business partners
- How they launched with grassroots marketing efforts
- How having parallel local and national strategies worked well
- The power of podcast appearances (and how it got their products into WalMart)
Show Links
- FireCreek Snacks - Use code UNOFFICIAL for 15% and free shipping
- PGA Merchandise Show
- Loox
- ReferralCandy
- Rich Dad, Poor Dad
- Bold Recurring Orders
Sponsors
- Free 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
- Try Bold Product Upsell, free trial
- Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
- Improve your shop’s search engine ranking with Venntov SEO Meta Manager
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What's Kurt up to?
- See our recent work at Ethercycle
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Topics
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