How TikTok Revitalized This Pandemic-fatigued Merchant
An update from LEDQueens founder Cesar Torres
The Unofficial Shopify Podcast · Cesar Torres, Kurt Elster
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Show Notes
In June 2019, Cesar Torres joined us to share the unusual story of how he turned a merch store for his sci-fi book series into a fitness leggings brand with a big impact on LGBTQ+ fans of the brand.
Then, the pandemic hit and he experienced what we all did: the crushing desperation of not knowing what's going to happen. He understandably became increasingly demoralized... until he found his voice again through TikTok and Twitch.
It's a compelling, unusual, and ultimately inspiring story from a lovely person.
Cesar is the author of two sci-fi book series: The Coil and How to Kill a Superhero. He is also the CEO and Designer of LED Queens fitness apparel, which is a direct spinoff from both of his book series. He earned his journalism degree at Northwestern University and a computer science masters degree at DePaul University. He's currently based out of Chicago.
Show Links
- LED Queens - Cesar says to check it out on Mobile for the best coupon via SMS.
- JULY 2ND, 2019 E228 with Cesar
- LED Queens Gaming (@ledqueens_gaming) | TikTok
- LED Queens Gaming on Twitch
- Cesar's top 3 app picks: Privy, Smile.io, Return Magic, Fraud Killer
Sponsors
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