How Smart Brands Win Top-of-Funnel in 2025
w/ Smriti Jayaraman, Corazon Capital
The Unofficial Shopify Podcast · Smriti Jayaraman, Kurt Elster
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Show Notes
Also available on YouTube: https://youtu.be/XXSr4Po30oY
Paid ads are busted. SEO is back but weirder. Gen Z isn’t using Google. What now?
VC Smriti Jayaraman pulls back the curtain on the Shopify brands building futuristic funnels today. We’re talking AI quizzes, voice search, digital oracles, and tech that reads your face to guess your shirt size. It’s strange. It’s smart. And it works.
💡 What We Cover:
- Why AI search is reshaping ecommerce—and how to rank in it
- How Shopify brands are using gamified funnels to capture attention
- What to know about AI influencers, personalized merchandising, and site search
- Why your brand needs to think like a membership club, not a subscription box
- Real tech examples from Corazon Capital’s portfolio
💸 Sponsors
- Zipify – Build high-converting sales funnels
- Cleverific – Smart order editing for Shopify
- Viralsweep – Create sweepstakes, contests, and giveaways
🔗 Links
🎯 Work With Me
- Want me to grow your Shopify store? Apply here
- See what we’ve done for other merchants: View portfolio
- Get my free newsletter for Shopify insights: Join here
🎧 The Unofficial Shopify Podcast is hosted by Kurt Elster. Subscribe for weekly interviews with Shopify entrepreneurs and experts.