How Bamboo Socks Built a B2B Empire on Faire
w/ Lucy Jeffrey, founder of Bare Kind & Candid Founders
The Unofficial Shopify Podcast · Lucy Jeffrey, Kurt Elster
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Show Notes
Also available on YouTube: youtu.be/l8ANgFlZK0Y
It started with a sock. A turtle sock. That led to a Shopify store, a wholesale boom, and—accidentally—an agency. In this episode, Lucy Jeffrey shares how she turned Bare Kind from a seasonal side hustle into one of Faire’s fastest-growing brands. She walks us through surviving seasonality, scaling through B2B, ditching paid ads, and launching a service business that helps other brands win on Faire. A story about survival, strategy, and what happens when your Q4 makes or breaks you.
Topics Discussed:
- Growing a DTC sock brand from scratch
- Why Faire became a game changer
- Turning content into a client acquisition machine
- Balancing two businesses and one marriage
- Why sustainability isn’t selling anymore—and what is
- Turning off Meta ads (and doing better without them)
Sponsors:
- Zipify – Build high-converting sales funnels
- Cleverific – Smart order editing for Shopify
- Address Validator – Reduce delivery address errors & costs
Links: