How a Better Brand Voice Built an 8-figure Business

Alex Brown has been launching e-commerce companies for over 5 years, starting with multiple successful crowdfunding campaigns (like Coolbox which ended up on ABC’s Shark). He is best known as CoFounder of the viral hit Dollar Beard Club. DBC hit $10M in their first year with no performance marketing or affiliate help, and has gone on to become a scalable and globally known brand with over 300M video views.

You'll learn:

• Is crowdfunding still relevant?
• The one thing that makes or breaks product launches
• How a video-first strategy launched their brand
• The conditions for virality
• The three questions to ask yourself to build an incredible brand story
• What to do when you feel overwhelmed

Since exiting Beard Club, Alex has been advising multiple companies and speaking around the world on branding and content marketing. He currently runs the first e-commerce brand accelerator program for brands on pace for 8+ figures, and is an advisor to NGO’s helping building entrepreneurial ecosystems.

Show Links

• Ecommerce Rockstars
• CoolBox Kickstarter
• The Beard Club
• This is Marketing (Book)
• Evolved Enterprise (Book)
• Ecommerce Rockstars

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Sponsors

• This episode was made possible by Ecom Growers - In eCommerce, the difference between great and good email campaigns is hundreds of thousands of dollars Ecom Growers is an agency that figured it out so you don’t leave any sales on the table.