Holiday Email Marketing Tips & Prep
From someone who sent one billion emails
The Unofficial Shopify Podcast · Chase Dimond, Kurt Elster
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Show Notes
Joining us to discuss Pre and Post BFCM Email Marketing Strategies is Chase Diamond, an experienced email marketer who has sent over one billion emails resulting in $75 million in email attributable revenue.
We learn:
- Dialing in messaging for 2021
- Improving deliverability (to offset lowered open rates)
- Why testing your offers is your biggest opportunity
- The optional Klaviyo snippets you probably forgot to install
Our guest today is Chase is currently a Partner at Structured — a top ecommerce marketing agency, where he runs the email team. A few of our previous and current clients include: Orgain, The Chive, Original Grain, and Crossnet.
Show Links
- chasedimond.com
- The Ultimate BFCM Email Marketing Playbook by Chase Dimond - Use code KURT for 30% off.
- Klaviyo Docs: How to Create an "Added to Cart" Event for Shopify
- The Very Good Bra
- @ecomchasedimond
Sponsors
- Free 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
- Try Bold Product Upsell, free trial
- Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
- Improve your shop’s search engine ranking with Venntov SEO Meta Manager
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