Episode 549
Growing a Supps Brand to $70M in 2.5 Years
w/ Devyn Merklin, XScale
The Unofficial Shopify Podcast · Devyn Merklyn, Kurt Elster
January 14, 202551m 41s
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Show Notes
Devyn Merklin, former CMO of Livingood Daily, shares the raw truth behind scaling a supplement brand to $70M in annual revenue. From relentless testing to mastering Shopify funnels, Devyn provides a thoughtful analysis of the strategies that worked, the mistakes that taught valuable lessons, and how brands can apply these insights to their own growth journeys.
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Topics
shopify successshopify growthe-commerce scalinglivingood dailydirect response marketingmarketing strategiesshopify funnelscustomer psychologysupplement brandshopify podcastscaling shopify storee-commerce insightse-commerce psychologyscaling to $70m