Donations, Not Discounts
Why Giving Back Is 2021's Hot Marketing Tactic
The Unofficial Shopify Podcast · Kurt Elster, Andrew Forman
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Show Notes
In this episode, Shopify merchants will hear about the problems with discounting, how the modern consumer is changing, and one innovative way you can adapt.
As co-founder and CEO of Givz, Andrew Forman is helping Shopify merchants drive sales without discounts, while reaching an increasingly socially-aware demographic.
Prior to Givz, Andrew was treasurer for a nonprofit, where the pains of accepting donations drove him to start Givz.
Show Links
- Givz.com/unofficial - Get 3 months free
- lolibeauty
- Charity Navigator
Sponsors
- Free 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
- Try Bold Product Upsell, free trial
- Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
- Improve your shop’s search engine ranking with Venntov SEO Meta Manager
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