Crowdfunding $380k for a Better T-shirt
Dan Demsky's Unbound Merino journey
The Unofficial Shopify Podcast · Dan Demsky, Kurt Elster
Audio is streamed directly from the publisher (cdn.simplecast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Years ago, Dan Demsky wanted to buy a merino wool t-shirt for travel to lighten his load... and he couldn't find one. It haunted him. He knew this product should exist, and after a business coach told him he shouldn't do it, he spent 18 months on research and development that resulted in a crowdfunding campaign that raised $380K USD.
That brand was Unbound Merino, purveyors of quality merino wool clothing. Today, Unbound Merino is a multi-million dollar global brand selling in over 100 countries.
Its not all puppies and roses: they had positioned the brand as a travel accessory, impacting their sales in a pandemic world.
Key Takeaways:
- The grassroots campaign strategy that drove their initial success
- The difference between publishing and launching your store
- How the pandemic has created a new mentality for their business
Links Mentioned
Sponsors
- Get powerful marketing automation with Klaviyo's revenue-driving email platform
- Try Bold Product Upsell, free trial
- Save 20% on Turbo, a blazing fast Shopify theme - Use code PODCAST20 at checkout
- Improve your shop’s search engine ranking with Venntov SEO Meta Manager
Never miss an episode
Help the show
- Ask a question in The Unofficial Shopify Podcast Facebook Group
- Leave a review
- Subscribe wherever you get your podcasts
What's Kurt up to?
- See our recent work at Ethercycle
- Subscribe to our YouTube Channel
- Apply to work with Kurt to grow your store.