Cross-sells & Upsells with Ezra Firestone of SmartMarketer
Ezra says, "If you have a business driven by the ad model, you MUST understand upsells, cross sells... it's what's allowed us to grow to $1.5million/month."
The Unofficial Shopify Podcast · Kurt Elster
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Show Notes
Ezra says, "If you have a business driven by the ad model, you MUST understand upsells, cross sells... it's what's allowed us to grow to $1.5million/month."
Ezra Firestone is a partner in BOOM! by Cindy Joseph and the company’s head of digital marketing. He runs a private network of eCommerce websites and regularly consults for companies across the U.S and Canada. He is the founder/creative director of SmartMarketer, an information hub for do-it-yourself entrepreneurs.
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Learn:
- Conversion bonuses your site needs to have
- The difference between cross sell and upsell
- The right way to do cross sell
- How Ezra sets up post purchase upsells
- Ezra reveals all of his stats including his email revenue
- and the product you’ll never guess he sold in 2009
Links:
- https://smartmarketer.com/
- https://zipify.com/
- http://www.boombycindyjoseph.com/
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