Episode 396
Conversion Copywriting (and how Humor Helps, Maybe)
with Lianna Patch
The Unofficial Shopify Podcast · Kurt Elster, Lianna Patch
March 15, 202230m 13s
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Show Notes
In this episode originally recorded live for a virtual audience at The Future of Ecommerce, we talk with conversion copywriter Lianna Patch about how to improve your store's copywriting and maybe even add a dash of humor.
TAKEAWAYS:
- What are some easily fixable copy mistakes (AKA copy-tunities) you'd like to see more stores address?
- What's the difference between conversion copy and direct response copy?
- What are some non-metric based ways to measure your copy's effectiveness?
- Where's the best place for store owners to try using humor in their copy?
Show Links
Sponsors
- Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
- Back up your store with Rewind
- Try Bold Product Upsell, free trial
- Privy: The Fastest Way To Grow Sales With Email & SMS
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Topics
copywritingconversion copywritingconversion copywriting techniquescopywriting tipsconversion copywriting tipslianna patchcopywriting tips for beginnersconversion copywriterwhat is conversion copywriting?