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Building Community Through Challenges
Episode 393

Building Community Through Challenges

“Our community experience tripled our customer lifetime value”

The Unofficial Shopify Podcast · Kurt Elster, Alicia Reynoso

February 22, 202243m 11s

Audio is streamed directly from the publisher (cdn.simplecast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.

Show Notes

Alicia Reynoso began selling online 7 years ago and has since built and exited an 8-figure brand on Amazon and Shopify.

It wasn't until she launched her free 60 Day Challenge that she was able to grow a hyper engaged community around her brand. With this challenge and community of super fans, Alicia was able to scale their business, increase their customer lifetime value, generate an endless amount of UGC and differentiate themselves from the competition.

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Topics

community marketing tacticscommunity marketing ideasmarketingcommunity marketingcommunity building marketingshopifycommunity based social marketingcommunity engagementcommunityalicia reynoso30 day marketing challengemarketing challenge funnel