Episode 323
Black Friday 2020 Facebook Marketing Strategies
Plus a 2019 postmortem.
The Unofficial Shopify Podcast · Kurt Bullock, Kurt Elster
October 29, 202042m 1s
Audio is streamed directly from the publisher (cdn.simplecast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this episode, you'll learn a three stage strategy to set your Facebook ads funnel up for success before and during Black Friday.
Facebook Ads are more expensive than ever, and Black Friday is going to bring the muppets out of the woodwork which will drive costs up even more.
You'll the hear answers to:
- Your 2020 FB Ads Strategy
- Which promos were the most successful in 2019
- When to use Campaign Budget Optimization
- A 2019 FB Ads Postmortem
- 2020 BFCM Considerations
Show Links
- BFCM Strategy Guide
- Tw:@kurtbullock
- ProduceDept.co
- 2020 Holiday Shipping Deadlines
- 2020 Holiday Email Guide
This episode made possible by Rewind
Never miss an episode
Help the show
- Ask a question in The Unofficial Shopify Podcast Facebook Group
- Leave a review
- Subscribe wherever you get your podcasts
What's Kurt up to?
- See our recent work at Ethercycle
- Subscribe to our YouTube Channel
- Apply to work with Kurt to grow your store.
Topics
black fridaybfcmmarketingshopifyfacebook adsecommercefacebookcyber monday