Unmistakable: Why Only is Better Than Best With Srini Rao
“When you’re truly unmistakable, the competition becomes completely irrelevant. You’re not the best option. You’re the only option. When you’re the only option people don’t price shop, compare or wait for what you’re selling to...
The Unmistakable Creative Podcast · Srinivas Rao
Audio is streamed directly from the publisher (sphinx.acast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
“When you’re truly unmistakable, the competition becomes completely irrelevant. You’re not the best option. You’re the only option. When you’re the only option people don’t price shop, compare or wait for what you’re selling to go on sale. If you’re the only option people will wait in line to buy your product regardless of what it costs, or in some cases regardless of what you’re selling”
-Srinivas Rao
Srinivas Rao is the host and founder of The Unmistakable Creative. He’s also the author of Unmistakable: Why Only is Better Than Best.
Hosted on Acast. See acast.com/privacy for more information.