Kevin Bethune | Lessons in Strategic Innovation from an Air Jordan Designer
Kevin Bethune provides an incredible perspective on design and how it can be strategically leveraged to cultivate innovation.
The Unmistakable Creative Podcast · Srinivas Rao
May 2, 202254m 33s
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Show Notes
Kevin Bethune began as an Engineer at Westinghouse and then moved on to work with Nike where he designed Air Jordans. Kevin provides an incredible perspective on design and how it can be strategically leveraged to cultivate innovation.
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