PLAY PODCASTS
Erica Schneider - Why editing your content is as important as creating!
Episode 26

Erica Schneider - Why editing your content is as important as creating!

The Undefeated Underdogs

August 24, 20231h 1m

Audio is streamed directly from the publisher (media.transistor.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.

Original episode page

Show Notes

👉🏼 About the Guest:

Erica shares lessons on content writing & editing leading B2C and B2B companies towards engagement & conversions. She's edited 3M+ words and is an amazing thought leader on Twitter and Linkedin with 70K+ followers. She's currently a Head of Content at @getgrizzle and founder at Power Your Platform.


👉🏼 About the Host:

Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generates $30k ARR, which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 20,000 using give-first principles and creating high-value content. Currently, he is the Head of Community at Threado and runs a newsletter called Sharath's CliffNotes alongside hosting this podcast.

👉🏼 Description:

Tune in as Sharath and Erica discuss the process of writing, editing, creating, and becoming a consistent thought leader.

Timestamps:

  • 00:00: Episode Highlight
  • 1:43: Introduction to Erica Schneider
  • 2:49: How did being an English teacher help with being a creator?
  • 5:47: Different personas required as a writer vs an editor
  • 9:49: How can writers become editors?
  • 11:51: Does editing stifle creativity?
  • 13:23: Where do writers stumble in editing?
  • 15:06: Where do you stop editing?
  • 16:07: How to write with authority
  • 19:10: Social media writing vs brand writing
  • 21:44: Best types of writing types for social media
  • 24:10: Best types of writing types for long-form content
  • 25:03: How to become a thought leader
  • 28:21: Day-to-day as a Head of Content
  • 31:05: How does data help as a writer?
  • 32:57: Why did Erica start a Twitter following?
  • 35:26: How to make it work on social
  • 36:40: How to manage idea blasts as a writer
  • 39:10: How to manage envy and competition
  • 42:35: Balance between consuming and creating content
  • 45:38: Day-to-day as a mom
  • 48:15: Editing and writing habits
  • 50:25: Becoming an authentic person online
  • 52:56: Rapid Fire 5: From favorite creator to favorite book
  • 1:00:00: Outro and closing thoughts

👉🏼  Resources: 

  • Amanda Natividad: https://amandanat.com/
  • Best Book for Kids: https://www.goodreads.com/book/show/283676.The_Story_of_the_Little_Mole_Who_Went_in_Search_of_Whodunit
  • Kaitlyn Arford: https://kaitlynarford.com/
  • Kasey Jones: https://twitter.com/ABetterJones

👉🏼 Where to find Erica Schneider:

  • Twitter: https://twitter.com/ericasmyname
  • Linkedin: https://www.linkedin.com/in/erica-schneider66/
  • Website: https://www.ericaschneider.me/
  • Power Your Platform: https://poweryourplatform.carrd.co/

👉🏼 Where to find Sharath:

Topics

underdogsstartupscreators
← All episodes of The Undefeated Underdogs