006: The Ugly Truth About Direct Mail
The Ugly Truth About Real Estate Investing · Scott Jelinek
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Show Notes
You probably know that almost all real estate investing coaches advocate the use of direct mail marketing. However, few new investors understand exactly how to implement an effective direct mail campaign, and why it is probably better to wait a while before you try it.
Key Takeaways:
[1:23] Scott tells us about a unique eviction situation that ended up in court.
[4:48] Scott tells us what we can learn from the record-breaking super bowl yesterday, February 5, 2017.
[6:11] Direct mail works, but there's a problem.
[7:46] Scott pulls mailing lists from a list provider, and orders post cards and letters online as well.
[9:01] Scott actually doesn't teach his clients to use direct mail in the beginning.
[14:45] Your marketing efforts may be invisible for a while.
[16:54] Most of your leads are going to be bad, but you should refer all of those to someone else.
[18:54] If you enjoyed this podcast, please subscribe, leave a review and check out my book Work Just Gets in the Way of Making Money: Simple Prosperity Through Real Estate Investing.
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