20Product: On Running's CPO on How to Create Emotion Through Product | Why 99% of Products Fail and How to Create Cults Around Products | The Biggest Product Mistakes On Have Made & Lessons Learned with Gérald Marolf
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch · The Twenty Minute VC
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Gérald Marolf is the Chief Product Officer at On Running. Gérald oversees the full range of On's shoes, apparel and accessories to make sure each delivers performance, comfort and style. Before On, Gérald spent over a decade building consumer brands with collaborators such as Microsoft and Ferrari.
AGENDA:
00:00 – Why Most "Great Products" Fail to Create Emotion
03:00 – How Perfume Taught Me Everything About Desire & Product
06:10 – The Brutal Reality of Building Physical vs Digital Products
16:00 – Why "Simple Design" Is Overrated and Dangerous
23:00 – Why Vuori is the Brand to Short in Consumer
28:30 – The Biggest Product Mistake: Listening to Customers Too Much
32:10 – On Only Do Tennis Because of Roger Federer
38:30 – Were We Too Late to Marathon Running? A Painful Admission
43:40 – The Most Controversial Product On Has Ever Launched
49:00 – Are Counterfeits Good or Bad in Fashion?