20Growth: Inside Kraken's $1.5BN Growth Playbook: What Works, What Doesn't and What No Founders Understand About Growth That Will Change Their Company with Mayur Gupta
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch · The Twenty Minute VC
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Show Notes
Mayur Gupta is currently the CMO at Kraken, one of the largest crypto platforms in the world. Prior to that, he lead Marketing, Business Transformation and Growth at Gannett - USA Today Network, led Growth at Spotify and was the CMO at Freshly which eventually got acquired by Nestle. He was the first ever Chief Marketing Technologist at Kimberly Clark.
In Today's Episode We Discuss:
03:25 Biggest Growth Lessons from Spotify
08:21 Role of Marketing in Product-Led Companies
13:35 How to Build a Growth Engine
20:40 Organic vs. Paid Growth Strategies
27:36 The Branding Dilemma: Performance vs. Brand Marketing
28:37 Creating Demand: The Role of Upper Funnel Marketing
29:35 Balancing Investment: Immediate vs Long Term Bets
30:03 Channel Saturation and Experimentation
31:42 Growth Strategies and Performance Metrics
34:54 Growth: Big Swings or Moving % Points
40:04 Successful Growth Experiments and Tactics
44:56 Quick Fire Questions and Final Thoughts