The Tutor Podcast

TITLE #026 The Tutor Podcast Killer Copywriting Part 2 DESCRIPTION Welcome to part 2 of The Tutor Podcasts Killer Copywriting three-part mini-series. In today’s episode Neil dives deeper into this valuable skills and shares with you some essential technical tips to writing killer copy. If you’re looking to write more compelling copy, construct a powerful message or simply communicate with your customers better, then this is the episode for you. Learn how to start, grow and love your Tutor Business. KEY TAKEAWAYS Technical Copywriting Tips Focus on one thing and know your outcome. Have clear call to actions and include step-by-step instructions if necessary. Consider SEO (search engine optimisation) organically throughout your copy . Know your subject and don’t what you’re trying to get across. Use sub-headings to divide the content and help the reader digest your copy. Pre-empt your audiences objections when aiming to use your copy to sell, and attempt to provoke an emotional response. Always use social proof to add credibility to your copy. Use quotes with names if possible. Additional testimonials such as embedded quotes can be a great way to help keep your copy compelling. Have a Copywriting style guide and develop your own style of writing, your own voice. Format of the document and make sure it looks good on all devices, particularly if it’s digital. Check your spellings and ensure your grammar is always correct. Choose a nice font that’s easily readable and easy to digest. Remember to format the text and use the empty space on the page to justify long paragraphs or CTA’s Use human psychology and trust in plain words and clear language to do the job. BEST MOMENTS “Even if you’re not going to write your own copy you’ll need to know what good copywriting looks like” “As individuals, people are unpredictable, but People are predictable in crowds” VALUABLE RESOURCES Neil Cowmeadow - Weird Things Guitarists Do www.Neilcowmeadow.com Episode 22 The Tutor Podcast ‘Testimonials’ Episode 25 The Tutor Podcast ‘Killer Copy Part 1’ ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! CONTACT METHOD Facebook - https://www.facebook.com/neil.cowmeadow Website - https://www.neilcowmeadow.com/ Contact - [email protected] Telephone - 01952 882 928 TITLE #025 The Tutor Podcast Killer Copy DESCRIPTION In today’s episode Neil begins the first of a three-part mini-series about copywriting for your business. Discover how to write and create killer copy, that can help market your business and bring in new customers. Neil shares with you his Top 10 Tips For Killer Copy and why you should implement these right away! Learn how to start, grow and love your Tutor Business. KEY TAKEAWAYS Firstly understand that “copy” is any writing used to promote your business or contain your ideas and copy is essential for your businesses marketing, particularly the online. Top 10 Tips For Killer Copy Be a real person - Be authentic and remember to always write with your own voice Consider your audience - Always be aware who you’re writing for. Think about demographic, age, sex, income, location. You can tailor your copy and personalise it to your audience Know what your audience needs - Provide the right solution for the right people for your business. Solve a problem for them and ask them where it hurts. Frame your product/service as the solution to their problem/pain - Design everything to frame you are the authority, you as the answer to their problem. This helps to build credibility and position you as the expert. Focus on the benefits to your audience. Don’t focus your copy on the features of your product/service, focus your copy on the benefits it has to your target audience PAR Formula (Problem, Agitate/Amplify, Resolve) - Outline the issue the customer has and then propose a solution. Increase the awareness of their issue and then offer to fix it. Set yourself a word count limit - This is essential, you need to keep your copy shor and to the point. Make Mistakes - One of the biggest obstacles to writing anything down is getting it perfect, so make mistakes and get it down. It’s not writing, it’s rewriting - Get something down on the paper, revisit it and rewrite it. Get your main bullet points down first - Once you have the bullet points down, start to write sub points. Then you can flesh out your copy. BEST MOMENTS “Your business will stand or fall by your copy, so pay attention to it.” “Words are your weapons, your sword and your shield” VALUABLE RESOURCES Neil Cowmeadow - Weird Things Guitarists Do www.Neilcowmeadow.com ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Ne

In today’s episode, Neil begins the first of a three-part mini-series about copywriting for your business. Discover how to write and create killer copy, that can help market your business and bring in new customers. Neil shares with you his Top 10 Tips For Killer Copy and why you should implement these right away! Learn how to start, grow and love your Tutor Business. KEY TAKEAWAYS Firstly understand that “copy” is any writing used to promote your business or contain your ideas and copy is essential for your businesses marketing, particularly the online. Top 10 Tips For Killer Copy Be a real person - Be authentic and remember to always write with your own voice Consider your audience - Always be aware who you’re writing for. Think about demographics, age, sex, income, location. You can tailor your copy and personalise it to your audience Know what your audience needs - Provide the right solution for the right people for your business. Solve a problem for them and ask them where it hurts. Frame your product/service as the solution to their problem/pain - Design everything to frame you are the authority, you as the answer to their problem. This helps to build credibility and position you as the expert. Focus on the benefits to your audience. Don’t focus your copy on the features of your product/service, focus your copy on the benefits it has to your target audience PAR Formula (Problem, Agitate/Amplify, Resolve) - Outline the issue the customer has and then propose a solution. Increase the awareness of their issue and then offer to fix it. Set yourself a word count limit - This is essential, you need to keep your copy shor and to the point. Make Mistakes - One of the biggest obstacles to writing anything down is getting it perfect, so make mistakes and get it down. It’s not writing, it’s rewriting - Get something down on the paper, revisit it and rewrite it. Get your main bullet points down first - Once you have the bullet points down, start to write sub-points. Then you can flesh out your copy. BEST MOMENTS “Your business will stand or fall by your copy, so pay attention to it.” “Words are your weapons, your sword and your shield” VALUABLE RESOURCES Neil Cowmeadow - Weird Things Guitarists Do www.Neilcowmeadow.com ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! CONTACT METHOD Facebook - https://www.facebook.com/neil.cowmeadow Website - https://www.neilcowmeadow.com/ Contact - [email protected] Telephone - 01952 882 928

Your host Neil Cowmeadow explores the subject of tax in your business. Understand how to keep control of your money and out of the hands of the tax man and corrupt governments. Discover the rules of the game what you need to do in order to minimise your tax and maximise your earnings. If you can name it, there is probably a tax or a duty tax put on it so it is essential that you lean the legal ways to avoid it and benefit from it. If we work hard for our money, we should work just as hard to hold onto it. Neil explains that our attitude to taxation can be confused or conflicted and can become a barrier to success. Taxation is usually perceived as unavoidable, although this is only partly true. There are loads of opportunities to reduce our tax bills. Neil shows you how to get wise about your money and to start to think about what you can do now, to reduce your tax burden and get more of your own money in your pocket. KEY TAKEAWAYS Tax avoidance - The arrangement of one's financial affairs to minimize tax liability within the law. Tax evasion - illegal use of schemes to minimise or avoid paying tax Investing in your education is deductible against your tax, get educated and continual your personal development. Attend free courses before spending a larger amount on education to defend your purchase in order to claim back tax. We are only required to pay the minimum amount of tax so we should get educated on it. Consider this when planning your business operations and look to take care of your future. Remember to always consider tax when spending money through your business and minimise your inheritance tax so that your airs do not get hit with huge amounts to pay. BEST MOMENTS “Whatever we do the government has their hand in the till no matter whos in power the system is rigged to exploit you and I” “Paying less tax is a good thing, but please stay legal” “We are in effect all slaves of the state” “Any savings you make could go straight to the bottom of your business and it could make the difference.” VALUABLE RESOURCES Neil Cowmeadow - Weird Things Guitarists Do www.Neilcowmeadow.com Non Exclusive License - Verify that your business is using part of your house. ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! CONTACT METHOD Facebook - https://www.facebook.com/neil.cowmeadow Website - https://www.neilcowmeadow.com/ Contact - [email protected] Telephone - 01952 882 928

Welcome to another episode of The Tutor Podcast, In today’s episode, Neil urges you to invest in your education and never stop learning. Understand the value in continuous personal development and how you too, can innovate by developing a unique blend of skills and abilities. Discover the secrets to ongoing personal education and how to leverage your time in order to constantly educate ourselves, enhance your USP and protect the future of your business and your livelihood. Learn how to start, grow and love your Tutor Business. KEY TAKEAWAYS By learning every day we can protect ourselves from changes and adaptations to the marketplace. We can stay relevant and future-proof our teaching businesses. Continuous and ongoing education is so important because the answers change over time so we must always be learning. Make the decision to work on yourself and get busy, work harder on yourself than anything else that you do. If learning is fun it will become a habit so synthesize your multiple skills to be someone unique and more well-rounded. Speaking skills, Business skills, Writing skills, Psychological skills, Marketing and sales skills. All of these will improve you as a person and increase your tutoring business. Leverage your time to learn more because everything is part of an ongoing learning programme Over the last few decades, Neil has spent tens of thousands of pounds on his ongoing education, spent hundreds of days in seminars and lectures, listened to more than five hundred books, plus countless podcasts, talks, videos, and articles across many fields. Everyone can benefit from continuous learning because everything we learn goes into the mix, and an idea from something unconnected with your core field could just revolutionise what you do every day. BEST MOMENTS “Always be learning, get busy and educate yourself, it’s a lot of fun” “If you’re not learning, not adding to your skills and abilities, you’re probably decaying and stagnating, and you’re probably going out of business.” “Pursue what you think will be useful to you – not necessarily within your current field – breakthroughs occur at the edges, rarely in the mainstream.” “Everyone can benefit from continuous learning. An idea from something completely unconnected from your core field could revolutionise your day” VALUABLE RESOURCES Neil Cowmeadow - Weird Things Guitarists Do www.Neilcowmeadow.com Natural Reader - text to voice reader ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! CONTACT METHOD Facebook - https://www.facebook.com/neil.cowmeadow Website - https://www.neilcowmeadow.com/ Contact - [email protected] Telephone - 01952 882 928

Welcome to another episode of The Tutor Podcast, Learn how to start, grow and love your Tutor Business! In today’s episode, Neil dives into testimonials why they are important, how to get them and how to use them. Neil explains why testimonials are killer marketing, add credibility to your business and most of all inspire you to keep faith in your passion, and best of all they’re free. Neil shares testimonials from his own tutoring business and demonstrates the power of social proof and how it can transform your business, instantly make you credible and provide you with limitless students. Learn how other people’s words are more compelling than our own and how you too, can start getting testimonials in your tutoring business right away. Discover why testimonials are the very best marketing you can have, learn how to sell without selling and super-charge your business simply by asking your students what they think of you. Finally Neil shows you how to increase your exposure and get in front of your audience by using your testimonials as SEO on your website and sharing them online. KEY TAKEAWAYS Testimonials are evergreen and can provide limitless value to your business forever they’re convincing, compelling and best of all free. Neil shares the most valuable of all the reasons for getting testimonials – it can really jack-up your motivation, inspire you to keep faith with yourself in low moments, or when self-doubt grabs you and you wonder what it’s all about. Always be ready to grab a quick testimonial, don’t be shy and capture the moment. Try video testimonials, a comments book or a testimonial box. Your customers want to help they can sometimes be angelic about your tutoring and want to share it with others, facilitate them to do this. Attempt to get an honest testimonial from every one of your students and explain to them why you would like it. Testimonials do the selling for you, all you need to do is go out and get them, it’s that simple. Just ask. Keep testimonials short and sharp and ask specific questions to create a structure. What’s their name How they know you Their experience of working with you Outline their outcomes Would they recommend you to others BEST MOMENTS “It’s amazing what your students will say about your business” “Visibility is credibility, if you have a boatload of testimonials out there, you will be a force to be reckoned with and you will dominate your area” “Testimonials are killer marketing, the most powerful thing is to put testimonial videos on your website” VALUABLE RESOURCES Neil Cowmeadow - Weird Things Guitarists Do www.Neilcowmeadow.com ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! CONTACT METHOD Facebook - https://www.facebook.com/neil.cowmeadow Website - https://www.neilcowmeadow.com/ Contact - [email protected] Telephone - 01952 882 928

Welcome to another episode of The Tutor Podcast, today your host Neil Cowmeadow discusses the value of time, how to use it and how to sell it. Learn how to do what counts with your time and see your hourly rate soar with multiple streams of income. Teachers end up continually trading time for money, a transaction that repeats over and over again. Discover how to add residual income into your life, create cashflowing assets and work on your intellectual property. Neil explains how he has optimised his tutoring business to dynamically manage all voids, free up his time and increase his hourly rate. Neil urges you to have an exit strategy and make the most of your precious time, think about how you’re getting out of your business and what you’re getting out of your business with. Finally, Neil shows you how to work on your business, not in your business by planning the long-term and investing in yourself. Learn how to start, grow and love your Tutor Business! KEY TAKEAWAYS Teachers want to help people but this can result in a poor use of time with one2one coaching etc. One of the biggest issues is that teachers tend to be paid for their time and this creates scaling issues, when you stop teaching you stop getting paid and there is a limit to time, there’s a limit to what you can get done in your day. Do only the things that have the highest value to you. Stop traveling to students and leverage them to come to you. Optimise your teaching schedule, reduce downtime and look ahead at the gaps to ensure you’re using your time efficiently. Look at the tasks you can outsource for a lower rate than your teaching rate and you’ll effectively be earning more each hour you teach. Ask yourself am I the only person who can do this? If the answer is no, the question should be who can I get to do this for a lower fee than I charge to teach. Free up your time so you can be productive and improve your skill set. Think about assets that will create monthly income, cash cows that have long-term potential and capital growth. But also make sure you develop your intellectual property, learn skills that will increase your value in the marketplace, invest in yourself and increase your desirability. BEST MOMENTS “Time is what keeps everything from happening at once” “If you’re a good teacher you’ll be making a good living and will have surplus cash to invest in growth prospects, add income generating tasks or assets in the background that effectively increase your hourly rate” “Time is your most precious resource, you must earn the most amount possible with your time” “When your time’s up, your times up. You can’t get another minute” VALUABLE RESOURCES #0013 The Tutor Podcast - The Right Price https://itunes.apple.com/gb/podcast/the-tutor-podcast/id1369191372?mt=2 ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! CONTACT METHOD Facebook - https://www.facebook.com/neil.cowmeadow Website - https://www.neilcowmeadow.com/ Contact - [email protected] Telephone - 01952 882 928

If you doubt yourself or you’ve taken the wrong turn, then there’s a lot of nuggets of wisdom you’ll get when you tune in to this episode of The Tutor Podcast. Today, Neil sits with Chris Plumley, a partner-lawyer at Trowers & Hamlins, to talk about humble beginnings, social mobility, diversity inclusion, importance of coaching & mentoring among other stuff. He also talks about his experience working in a shipyard while attending night school and how his co-workers’ bad impressions about his life plans didn’t stop him from being what he is today. Chris’ journey to becoming a corporate lawyer should be motivating for all of us to finally kick-start the journey towards the goal we want to! KEY TAKEAWAYS “The only way I’m gonna get out of this is to do something different.” Chris’ parents were divorced when he was a kid. This affected his schooling. He started not attending school and decided to work as a shipyard plumber. In the course of it, he realized he doesn’t like what he’s doing so he enrolled for night school. He finished night school and his apprenticeship in the shipyard, so he enrolled in a university. From then on, he sought to pursue a law career. Being ostracized for moving up. When his co-workers in the shipyard found out that he’s not going to stay as a plumber, they treated him badly. They kept saying that Chris is taking a good job from someone who could’ve been a very good plumber. He was bullied. Working in the shipyard is a microcosm of social mobility. It was a dying industry. The core staff would retain but the temporary staff would go. There was too much free time and there was nothing to do. Diversity inclusion program within the firm. He and his partners are trying to work out within the organization what contributions to make. Some are reluctant to tell their humble beginnings before they became lawyers. He says to learn to accept your background. There’s a lot happening. It’s horrifying to hear people facing discrimination every day. Having a mentor. Chris admits that he sometimes suffers from impostor syndrome. When a work, whether it’s transactional or leading a group, it’s hard to get motivated. But, you have to get moving for your team. Chris knows what causes and triggers such unwanted behaviours. He tries not to get worked up and get very tired. He used post-its to remind him of he should act whenever. Having consistent behaviour. Chris undergoes coaching to work on his mechanisms to have a consistent behaviour. People you interact with also need a consistent and genuine characteristic, especially when doing business. BEST MOMENTS “Accept your background. Accept where you’ve come from. Let your baggage go.” “The trick is not to beat yourself up.” VALUABLE RESOURCES Thomson Reuters Transformation of Women's Leadership in the Law Marie Furie|The Beyond Partnership ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years of experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! ABOUT THE GUEST Chris Plumley is a partner in the Trowers & Hamlins Real Estate team and specialises in large-scale public regeneration and mixed-used development projects. He is a published author contributing to Lexis Nexis, The Encyclopaedia of Local Authority Companies and Partnerships, The MJ, and localgovernementlawyer.com. He is also an advisory board member for Thomson Reuters Transformation of Women's Leadership in the Law. CONTACTS Chris Plumley Chris’ LinkedIn Trowers & Hamlins Neil Cowmeadow Neil’s Facebook Neil’s webpage

Welcome to another episode of The Tutor Podcast, in this edition your host Neil Cowmeadow rounds off the final 5 Commandments to keep you happy, motivated and on track to success. Learn how to start, grow and love your Tutor Business! Neils explains how to fill your life with joy, happiness, optimism and pride, and reminds you to celebrate the small achievements along your journey in order to savour the moments that matter most. Learn how to get the help you need, before you need it and why not to undertake the tasks that are a waste of your time. Understand how with outsourcing you can get all the help you need and why it’s important to hire people that are excellent at what they do. Neil explains how to grow your business sideways and drop what’s not working by making smart decisions along the way. Finally, Neil discusses why not to spend your most vital resource and to remember to think rationally about the things you can control in business and in life. KEY TAKEAWAYS 1. Know who you are, and who you want to become. 2. Know where you want to go. 3. Let go of the need for a specific result. 4. Don't care what other people are doing. 5. Don't care what other people think. 6. Care intensely about those you serve. Business is all about who you are as a person, it’s an expression and will impact those that are around you. 7. Your work is your craft, it’s personal.Work hard on your craft, spend the money to get the skills and learn from others that are better than you. If you are the best teacher in the room, you’re in the wrong room, if you the poorest or the least informed person in the room, you’re in the right room. Invest in yourself. 8. Don’t ask for permission.Whose permission do you need to be happy? To be wealthy? 9. Learn through doing. You will always be waiting, there’s never going to be a perfect time, so start anyway. 10. Don’t take yourself too seriously.If you take yourself too seriously, you’re probably not going to have any fun. 11. Enjoy where you are on the path. Enjoy every day and take time appreciating what brings you great joy, happiness and pride. Celebrate achievements and remember each step on the journey. 12. Ask for help.and get the help you need, before you need it. 13. Drop what’s not working. Stop, pause and think what you’re doing day to day. 14. Think laterally, rather than vertically. Try to diversify, increase your footprint and get more reach, ensure you take the opportunities you are given. 15. Constantly prune your life.Do the things you love. Take away the stuff you don’t want to do and keep the things make you happy. BEST MOMENTS “Ask for helping for help is the entrepreneur's kryptonite.” “Undertake the tasks that are not a waste of your time.” “With outsourcing, you can get all the help you need.” “Time is a finite resource, guard it with your life.” “Prune your life back ruthlessness”. “It’s raining money and all you have to do is put a bucket outside.” VALUABLE RESOURCES #0018 The Tutor Podcast - 15 Commandments to keep you happy, motivated and on track to success (Part 2) https://itunes.apple.com/gb/podcast/the-tutor-podcast/id1369191372?mt=2 Upwork Fivver People Per Hour ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! CONTACT METHOD Facebook - https://www.facebook.com/neil.cowmeadow Website - https://www.neilcowmeadow.com/ Contact - [email protected] Telephone - 01952 882 928

Welcome to another episode of The Tutor Podcast, in this edition your host Neil Cowmeadow dives into the next 5 Commandments to keep you happy, motivated and on track to success. Learn how to start, grow and love your Tutor Business! Discover why caring intensely about yourself and those around you, will lead to you being more fulfilled in both business and your personal life. By caring you will build longer term relationships with your colleagues, your customers, your friends and your family, and If you care about those people, you’ll do right by those people and serve them better. Neil discusses why your work is your craft and it’s personal. As entrepreneurs, as teachers we express ourselves through our work. It’s a focused evolution of the skills evolved, in the practice of that work, an ongoing development of your passion. Neil explains why you need to craft your own craft, finesse it, tweak it and make it better because if your not getting better, you're getting worse and If you are not growing you’re probably dying. Find out why you shouldn’t ask for permission, because nobody else is running your life, you are. By doing great stuff, you learn stuff. Learn through doing. Neil talks about the need to start doing or you will always be wait for the right time to invest, to learn, to start, to expand, to develop, to contract or to change track. The moment you start, the fear evaporates. Finally Neil rounds off the episode by teaching you, not to take yourself so seriously, and to find fun in any situation. The universe doesn’t care about you, so have some fun in making a fortune and building a legacy. KEY TAKEAWAYS Know who you are, and who you want to become. Know where you want to go. Let go of the need for a specific result. Don't care what other people are doing. Don't care what other people think. Care intensely about those you serve. Business is all about who you are as a person, it’s an expression and will impact those that are around you. Your work is your craft, it’s personal.Work hard on your craft, spend the money to get the skills and learn from others that are better than you. If you are the best teacher in the room, you’re in the wrong room, if you the poorest or the least informed person in the room, you’re in the right room. Invest in yourself. Don’t ask for permission.Whose permission do you need to be happy? To be wealthy? Learn through doing. You will always be waiting, there’s never going to be a perfect time, so start anyway. Don’t take yourself too seriously.If you take yourself too seriously, you’re probably not going to have any fun. BEST MOMENTS “Care more than you think is safe, more than you think is necessary”. “We are expressing ourselves through our work, become a better version of you, from the work that you do.” “Never retreat, never explain. Get it done and let them howl.” Benjamin Jarrard “Mistakes are part of the learning process, learn by doing and take the next step.” “Leap and grow your wings on the way down.” Ray Bradbury VALUABLE RESOURCES #0017 The Tutor Podcast - 15 Commandments to keep you happy, motivated and on track to success (Part 2) https://itunes.apple.com/gb/podcast/the-tutor-podcast/id1369191372?mt=2 Johnny B Truant - The Universe Doesn't Give a Flying Fuck About You - https://www.amazon.co.uk/Universe-Doesnt-Give-Flying-About-ebook/dp/B005OMBTKY ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! CONTACT METHOD Facebook - https://www.facebook.com/neil.cowmeadow Website - https://www.neilcowmeadow.com/ Contact - [email protected] Telephone - 01952 882 928

In this episode of The Tutor Podcast, Neil discusses the 15 Commandments to keep you happy, motivated and on track to success. Neil dives into the first 5 commandments and explains that in order to be successful you must know who you are, and who you want to become. Understand that it is important to stay true to yourself and your values in order to know where you want to go in life. Neil touches on why having a sense of direction is imperative in achieving your goals, and why everyone should aim to look 15 years ahead and create goals to work towards. Understand the benefit in creating a roadmap for yourself and that it can change overtime as you evolve and gain clarity. Learn how to stop trading time for money, create a passive income and do what you enjoy, just as Neil has teaching guitar. Neil goes on to discuss how to let go of the need for specific results and that the results you produce will not be exactly what you want, but that you can take positivity in recognising the significant action you’ve taken toward the results you want. Understand that if you are affected by deviations to your plan to achieve specific results it will affect you mentally and that you must simply take the positives when you can. Don't care what other people are doing, navigate via your own values and realise that It doesn't matter what others are doing. We are defined by our actions, regardless of what others are doing around us. Finally Learn that you shouldn’t care what others think and that by focusing on your own values, navigate off of your own map, others will only slow you up. You answer only to yourself and If you are concerned about what others think you won’t achieve what you want to achieve. KEY TAKEAWAYS Know who you are, and who you want to become. Know where you want to go. Let go of the need for a specific result. Don't care what other people are doing. Don't care what other people think. BEST MOMENTS “There is no point in becoming wealthy if you can't look at yourself in the mirror.” “You don't have to be a millionaire or a property investor as long as you do what's right for you.” “If you don't know where you want to go, you won't end up anywhere. If you know where want to go to, you might end up somewhere close.” “You need to understand to be adaptable and fluid with your plan.” “Understand what you enjoy and what you value.” “People will come into your life, and people will leave your life.” VALUABLE RESOURCES Ep. 16 The Tutor Podcast - How to Illicit Your VALUES – The Deepest Essence of What Makes Us Gohttps://itunes.apple.com/gb/podcast/the-tutor-podcast/id1369191372?mt=2 ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! CONTACT METHOD Facebook - https://www.facebook.com/neil.cowmeadow Website - https://www.neilcowmeadow.com/ Telephone - 01952 882 928

Discover Your Value System Here! What are values and what can they do for me? You might be like me, and think “Values? That’s a bunch of airy-fairy new-age crap”, but stay with me on this – Values work, big time. I’ve used them and I’ve gone from sceptic to fan because I’ve seen how Values work and how transformative it can be to put them to work in business and life. If you want to Start, Grow and Love Your Tutoring Business, check this out! KEY TAKEAWAYS Identifying your values. Which three most prominent things dominate and occupy the most of your personal space and professional space? What are the overlaps? How do you spend your time? Where do you spend most of it? Which things take up the most time, second most time and third most time? Which 3 things/activities absorb most of your energy and which ones give you the most? You’ll always fit-in energy-producing stuff. Which 3 things do you spend most of your money on? You always buy what’s most important to you. What are your 3 most orderly and organised spaces? If it’s important, you’ll keep it tidy, order is a reflector of value. Which 3 areas of your life are you the most reliable and dependable? If you value the activity, you will pay the most attention attending to it, and caring how it gets done. When you catch yourself thinking – what 3 things fill your thoughts? Thinking reflects your fascination with the thing you love most. What do you daydream about most? Visualising the future and desired outcomes is a natural consequence of attention and fascination. What 3 things do you talk to yourself most about, whether out loud or in your head? When we talk to ourselves, more often than not we rehearse a situational scenario. We argue points in an internal discussion and explore ideas. When you are out with your friends or family, what are 3 things do you talk about most? Usually you share your enthusiasms, dreams, hopes for the future. What inspires you? Which qualities and heroes inspire you? Who would you most like to meet? What are your 3 most persistent and consistent long-term goals? What's stuck around for you, year after year? What's endured the challenges of time? What are the 3 main things you’ve learned about, are learning about, or plan to learn about? Now, yesterday or tomorrow. Collect your answers and tag them into broad categories. It can be helpful to use a simple colour-coding system to sort them out, e.g. red for business, green for family, etc. Now you can craft your values statement to draw the threads together! BEST MOMENTS It’s obvious to most of us that knowing why we do something can be a powerful force – To work harder and strive... We all have multiple values – personal, business, relationships, health etc. They vie for precedence, can conflict us, can cause conflict with staff, partners, sometimes they’re hidden from ourselves and they evolve over time. Once you know your own values, you can help other people (particularly those in your team or in your family) to identify their values. Once you’ve done this, it’s easy to identify areas of conflict and discord when value sets don’t align or are radically mismatched. Do set aside the time to do the exercise and unearth your values – you might just surprise yourself. I promise you that it’s worth the short time investment, and that the payoffs can be huge for both your business and your personal life. In the next episode we’ll be talking about the 15 Commandments: the guiding principles that I have evolved over the last two decades which have kept me sane and happy through good times and bad. VALUABLE RESOURCES The Tutor Podcast Neil’s webpage Neil’s LinkedIn Neil’s Amazon Dr Demartini ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! CONTACTS Neil’s Facebook Neil’s webpage

How do you know what your Why really is? The answer lies in your own personal values, the beliefs that underpin every aspect of your personal life. If your Why is big enough and your reasons are valid enough then they will act as rocket fuel to propel you forward in your business! KEY TAKEAWAYS Your Big Fat Why is the reason you do what you do. Knowing your own personal why can make or break your business. Typical reasons include helping people, freedom from your J.O.B (which stands for just over broke), you might just have a unique method or approach to your subject, it might just be for money or even flexibility around other commitments, such as taking the kids to school. The deep, deep reason why you’re doing what you’re doing might not even be the reason you think it is. To discover the real reason why­­ you do what you do, to ask yourself Why several times. The more I kept asking why, the bigger the reasons seemed to get. At the service level it was just about the money. In reality, the reason why money is so important is because it serves the layers below itself. Your Big Fat Why will keep you slogging on even when it seems that it’s all over and there is no chance of success. The German philosopher, Nietzsche famously said, “He, who has a WHY to live by, can bear almost any how to live.” This means that if you have enough big Why, you can put up with almost any other rubbish. Often the sacrifices you make will mean the difference between success and failure. If the consequences of not achieving your goal scare you silly, then you will keep working towards your outcome. How do you know what your Why really is? The answers of course line with your own personal values. BEST MOMENTS If your own Big Fat Why is so big, so compelling and so inspiring to you that you must get it done, then you will walk through brick walls to satisfy your need to pursue that Why. My Big Fat Why will get me up early and keep me working late, it will get me to do things that sometimes I don’t want to do, but I know I have to in order to pursue that Why or that goal, which for me is helping people. Your Big Fat Why will keep you working longer and harder than anyone else would purely because it matters more to you that you serve your Why. VALUABLE RESOURCES The Tutor Podcast Neil’s webpage Nietzsche Neil’s LinkedIn Neil’s Amazon #5 The Truth About Money ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! CONTACTS Neil’s Facebook Neil’s webpage 01952 882 928

DBS: Disclosure & Barring Services. What are they and how can they make you money? Discover how easy it is to get yourself checked and instantly prove yourself as a credible, serious and concerned market leader! KEY TAKEAWAYS DBS Used to be CRB checks - a government body replacing the Criminal Records Bureau & Independent Safeguarding Authority. Better & safer recruitment decisions. DBS check police records and barred lists locally and nationally, for children and vulnerable adults. Only employees & organisations can apply for DBS checks 3 Types of DBS Check: Standard: shows spent and unspent convictions, cautions, reprimands, final warnings, individuals may apply. Enhanced: Same as standard check plus information held by local police that they may consider relevant to your role. Enhanced Check With Barred Lists: You can be put on a barred list if you have a certain criminal background. Same as previous enhanced check plus using the barred checks specific to your role. Use these checks in your advertising and marketing materials. If your competition isn’t DBS checked and you are, that gives you a significant competitive edge. How Do You Get DBS checked? As an individual, you can apply online for a standard check. For an enhanced disclosure, you’ll have to go through a responsible organisation at gov.uk/guidance/responsible-organisations. As an individual you can’t apply for an enhanced disclosure. £60-70, rolling renewal. BEST MOMENTS Getting yourself DBS checked and putting that information instantly improves your credibility and positions you as a serious and concerned person. Be proud! Would you send your children to a tutor with enhanced disclosure or a tutor with nothing? These checks can position you at a higher price in the minds of your customers and they’re inexpensive to get done. VALUABLE RESOURCES Standard DBS Check Enhanced DBS Check ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! CONTACTS https://www.facebook.com/NeilCowmeadowGuitar/ https://www.neilcowmeadow.com/ 01952 882 928

How to find your own sweet spot price? More specifically, how to find the right price strategies for your teaching business, how the delivery of your material impacts the pricing and also, the aspect of discounting.

Did you know that you can make more money and more of a difference to your clients by building routines to make your business run smoother?! But what really are routines and how can they benefit you? Neil outlines and defines the different types of routines including back office, administrative, planning, strategic & personal development. Learn how you can use them as an automatic yardstick to measure performance, normality, increase productivity and ultimately create the right character!

It is about business structures and types that are available to tutors/teachers, laying out the reasons why it matters, the implications, which will thus help you to decide what's the best befitting one, and that could work for you.

What do you want your tutoring business to achieve and how will you succeed in achieving it? In this episode Neil discusses and reveals tips on the importance and value of identifying, finding, reaching and retaining your dream customers. So put on the kettle, grow your tribe, make your life easier and your wallet fatter!

Neil explains the forthcoming general database protection regulations, GDPR, to be made effective on 25th May 2018 in the UK, which protects individuals’ personal data. In combating GDPR, he gives a 5-Step Process to help those in the teaching, tutoring and coaching field how to be compliant with the regulations, and use it as an opportunity to open a level of contacts or renew contacts with customers.

Dr Simon Martin, a former NHS general practitioner and currently, a freelance storyteller based in Shropshire elucidating on the power of stories in teaching from and about creativity and what teachers/tutors can do to enhance that to other people. He shares the neuroscience behind why storytelling is the most effective communication medium in getting information across to people; and emphasises the therapeutic use of language, guided imagery and how the words we use have the power to harm as well as to heal. https://amzn.to/2F1wyCp

How a journalist misconstrued research and created a “Magic Number” for Mastery. What a teacher needs to know, and why we should bury Malcom Gladwell’s toxic “Rule” without ceremony.

Filthy lucre! The more you invest, the more your investments pay you. In this episode Neil tells the truth about money - what it is and what it isn’t. He explains the basic rules of wealth, compounding interest, good debt, bad debt, inflation and how to manage your money. It’s raining money out there, so now is the time to develop a positive money mindset and create your own virtuous circle.

Step into a future of your choosing and discover your capabilities through your side hustle! Neil explores the pains and pleasures of building your hybrid career; multiple income streams, job replacing income, legacies, time constraints and more. So don't rely on your state pension when there’s always something new to discover and remember - if ain’t fun, we ain’t doing it!

Are you a coach, tutor, or small business owner? Are you driven to improve people's skills and lives, run your business better and make more money? Do you want to skip the seminars, bypass the workshops and avoid years of trial and error? And do you want to accelerate your progress, increase your impact, avoid costly mistakes, save precious time - and make more money? Listen in as Neil Cowmeadow reveals the secrets of building and running a booked-solid tutoring business, and how you can do it, too - right here in this Episode of The Tutor Podcast.

Why is now the best time to start your tutoring business? As state education is constrained, the demand for private tutoring is on the increase. In this episode Neil discusses legal obligations, getting organised, pricing rates, location as well as sourcing students and clients.

Listen in as Neil reveals one of the most important principles in business - DDWT. How to get paid for spending time with your friends, avoid bad business propositions, ease negative people out of your schedule, increase your effectiveness and ultimately fill slots and raise prices!

Fear is the great universe of life - We are conditioned to be scared of failure, success, getting found out, being unknown, receiving criticism, our social identity and being different. In this episode Neil teaches us how to recognise fear and harness its' power to take action and use it as an opportunity to open doors, discover and take new opportunities.