
The Tutor Podcast
443 episodes — Page 9 of 9

Ep 43#043 All I Want For Christmas Is...
DESCRIPTION In this podcast Neil highlights the ways in which undertaking a Christmas strategic planning retreat can be invaluable for the coming year. He shares with us the ways we can take an opportunity to ‘just breathe’ and how doing this provides clarity and insight that could change your life forever. KEY TAKE AWAYS Christmas is a funny time In the tutoring game everything is disrupted, your students might be away, and other things might shut down. You can embrace it in by responding in either a positive or negative way. A positive response recognises it’s an opportunity to step back, review and reflect. Make the most of the festive holiday Catch up with friends that you might have neglected, it can be easy to lose contact with people if you don’t make the effort. Take care of maintenance jobs such as decorating cleaning and re-organising. Complete those jobs that can be challenging to undertake with students about. Take the opportunity to get away from your desk and think Plan some time to think about the direction you want your business to go in. stepping away provides invaluable perspective Look to the future What do you want to achieve? How much do you want to earn? Create a road map and time line, planning your journey to achieve what you want. Often, the best ideas come when you are not at work – you can create a safe space for them to land when away from your desk. Go somewhere beautiful and special and get inspired BEST MOMENTS “I kind of treat every day above ground as a special day, so I have 364 more special days than the folks who save their special day status up for December 25th.” “That’s how I got the idea to get outdoors and get away from my desk.” “Go somewhere beautiful/elegant/special and get inspired” “For years I’ve spent Christmas morning either mountain biking, hiking, or climbing.” “Universe reminding me that time is passing” VALUABLE RESOURCES Neil Cowmeadow - Weird Things Guitarists Do www.Neilcowmeadow.com ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! CONTACT METHOD [email protected]

Ep 42#042 Getting Organised
In the latest episode of The Tutor Podcast, your Monday Morning shot of uncommon sense for people in the business of helping others through tutoring, teaching and coaching, Neil discusses organisation. What is being organised? Why it makes such a big difference to you and your business and how you too, can implement Neils ideas to starting getting more organised right away! Organisation isn’t a bad thing, it frees you to get on with the teaching and making a difference. It shows up in how you teach and how you are perceived, so make the effort to become organised because it makes everything else run more smoothly, both day-to-day and week to week. This then adds up to easier months and years and the successful running of your Tutoring business. Remember, learn how to start, grow and love your Tutor Business. KEY TAKEAWAYS Organisation should be a given but there are a lot of tutors that sort of moved sideways into the business of teaching. Particularly music and arts-types of teachers, they are prone to chaos. Know what needs done, If you don’t know, you can’t do it. So capture a list, post It on a wall calendar to shape the plan and create a default. If you’re disorganised/chaotic, it undermines your credibility – you’re perceived as an amateur and It devalues you in the marketplace. This affects your ability to charge at a higher rate if you appear to be a chaotic amateur. Remember that the reverse is also trueIf you get organised your days were more productive and you’ll have less embarrassing pile-ups and conflicts. You’ll see and experience fewer voids and as a result, earn more money! Plus, teaching will become even more fun. Time organisation Daily – the up and down, nuts and bolts of your day. Small tasks Teaching sessions Cash management Clean-ups Safety checks Anything you do daily Weekly – the blocky shape of your week Planning next week Which days you work Holes in the schedule Checking the bank Cleaning up and putting petrol in the car Banking cash receipts All the things you do once a week Monthly – the lumpy tasks that need to be taken care of Book-keeping – if you don’t outsource it Bank reconciliation Cash flow management Management accounts Expenses payments – mileage, use of your home office etc Maintenance Yearly – the big humps to get over Final accounts Tax filing – personal tax self-assessment Corporation tax VAT if relevant Dividends Strategic planning Vision for your business BEST MOMENTS “The idea that systems suppress creativity – nonsense! A routine or system gives you a framework in which you can be more creative because you’re not struggling to manage chaos.” “Organisation isn’t a bad thing – it frees you to get on with the teaching and making a difference.” “A well-organised space and approach makes for a better student experience”“I could raise my prices because I was perceived as being more professional and thus as more valuable to my students.” “Be aware that how you are perceived – chaotic amateur or organised professional – will make a difference.”VALUABLE RESOURCES Neil Cowmeadow - Weird Things Guitarists Do www.Neilcowmeadow.com #013 The Tutor Podcast - Episode on Pricing ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! CONTACT METHOD [email protected]

Ep 41#041 What Makes You Special - Your USP
Welcome back to the Tutor Podcast. In today’s episode, Neil dives into your USP. Your Unique Selling Proposition. This is that special thing about you that makes you so attractive to your customers and gives you the advantage over your competitors. So what’s your USP? Tune in today, to find out more. Remember, learn how to start, grow and love your Tutor Business. KEY TAKEAWAYS Your USP is that special weird odd little thing about you that makes you different and gives you an advantage over your competitors. It’s what helps you stand out. Everything about you is your USP. This can be your culture, your background, your heritage. Anything. A unique selling proposition is a factor that differentiates a product from its competitors, such as the lowest cost, the highest quality or the first-ever product of its kind. A USP could be thought of as “what you have that competitors don't. Your own teaching system and learning system are all part of your unique learning experience and it is that you can use to create better products and services for your customers and clients and gain an advantage over the competition. BEST MOMENTS “It’s to our advantage if there is something quirky or different about us.” “Your USP will help to make you the teacher and the tutor you are today.” “Your experiences in life will help to mould your USP.” VALUABLE RESOURCES Neil Cowmeadow - Weird Things Guitarists Do www.Neilcowmeadow.com ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! CONTACT METHOD [email protected]

Ep 40#040 Pensions and Life After Work
In this episode, Neil dives into Retirement and Pensions for Tutors, and how you too can look at the alternative ways of creating your own personal pension scheme. Securing your financial future and figuring out where your cashflow will come from after retirement can be daunting, but if you invest in property, create evergreen products and venture into long-term asset growth potential, you can beat the pension trap and live a comfortable retirement. Pension payouts are in decline but opportunities for cashflow are everywhere and today, Neil shares with you his own retirement plan and money pot he’ll be drawing from if he ever chooses to retire. Remember, learn how to start, grow and love your Tutor Business. KEY TAKEAWAYS Traditionally, you spent a lifetime contributing to a pension scheme either in the workplace or a state pension and at a certain age you retire from work and start receiving payments from the scheme. But here’s the thing: that model is, if not dead, definitely mortally wounded. It’s Bankrupt system with liabilities that exceed assets and cashflows. This is why retirement ages are being ratcheted up. If you have been saving for life after work, and have amassed a big fat pot you can add to that state pension – it’s about £5400 for every 100k in your pot – think long and hard if that’s going to add up to enough income. How many of us have saved 4-500k and can look forward to a comfortable retirement? What to do? Either get busy with building a pension pot in a SIPP – self-invested personal pension or – if you are a limited company, a SSAS. Speak to your accountant or professional adviser about the pros and cons of these schemes. Assess situation – get real – your indolence/neglect are coming to bite you in the arse Make a plan – no plan is not an option – consider all options Take action – pensions and retirement were so remote The longer you wait, the harder it will be Have an exit strategy What Neil Does “I buy properties – long term growth potential – rental income (reinvest this, it’s not for spending) – a legacy – and I’m helping people by providing homes that are safe and where my tenants have a secure home. I’ve been doing it for a couple of years and it’s been hard work, but I’m seeing decent returns and I’m looking forward to adding to my portfolio for the next 10-20 years.” BEST MOMENTS “There’s a world of difference between Getting Old and Growing Up – but only one is optional.” “The future is coming – for us all. How it goes is a matter of choice. “What would have given you a decent pension income a couple of decades ago produces only a pittance now.” VALUABLE RESOURCES Neil Cowmeadow - Weird Things Guitarists Do www.Neilcowmeadow.com ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! CONTACT METHOD [email protected]

Ep 39#039 Setting Your Stage
This episode is all about Setting Your Stage and how planning and presenting your location and premises can create a deep first impression for your students. You can have powerful positive, and powerful negative effects, depending on how you handle your stage and position your business. Remember, learn how to start, grow and love your Tutor Business. KEY TAKEAWAYS Location is vital. If you don’t have premises yet, look for access, prominence, landmarks, passing traffic, parking and a separation from your home life. If you have premises make sure the appearance is good, with signage, distinguishing features and is safe for student access with pathways, steps, ramps and handrails. First impressions last so create and manage your stage because you will be judged, whatever happens, and be sure to back up what you say with the way you do it, every time. Making the environment comfortable is key. So, ensure that your teaching room is light with adjustable seating and the comfort of your student is a top priority. Always be helpful and keep a stock of strings, picks, stationery, etc that students might need to buy. Key internal issues: Safety of students and yourself – injuries are bad for business. Safety of your gear – get it PAT tested and make sure it’s all well maintained. Colour scheme – neutral and bright. Keep it tidy and thoughtfully laid-out. Waiting area with easy access to the toilet. Have a ground floor teaching room with everything set-up and ready to roll. Keep it consistent – change is distracting for students, so keep the layout the same/similar. This is also an anchor for both the student and yourself and establishes credibility. Display framed Certificates/ degrees/diplomas that help suggest intellectual rigour. Display “Bling” with pictures with known figures/faces and also have product examples such as books and CD’s readily available. BEST MOMENTS “Environment matters as much to you as to your customers” “Get a cleaner – it’s tax deductible and is less than your teaching rate, isn’t it? That’s leverage!” “Create a feeling of ease and confidence” VALUABLE RESOURCES Neil Cowmeadow - Weird Things Guitarists Do www.Neilcowmeadow.com ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! CONTACT METHOD [email protected]

Ep 38#038 Your Daily Journal
If you don’t have a daily journal routine, get one. Over time the effect is large and noticeable and you’ll feel more positive, get more done, and like yourself more. In today’s episode, Neil talks about your daily journal and shares with you, what they are, why they work and how to start your own. Remember, learn how to start, grow and love your Tutor Business. KEY TAKEAWAYS On both a personal and business level your journal will be worth its weight in gold. Without my own journal, it would have been a lot harder to write a couple of books, double my guitar tutoring business, begin building my property portfolio and start a coaching/mentoring business. So what is a journal? It’s a brief daily routine that’s consistent and personal and forms part of a habit system Why journals work - It begins and ends your day and helps to crystallise the lessons and insights learned throughout your days, weeks and months. Journals allow you to find patterns of what works and what doesn’t work. Journals foster a sense of gratitude and pre-frame the day, priming our sorting tendencies in a directed way to keeps you positive, maintains focus and holds you to account. Neils Journal: An A5 Black & Red hardcover notebook Daily entries, once in the morning, once at night Fast, simple and consistent. BEST MOMENTS “That’s the real value day to day of the journal: it primes your mind and sets you off in the right direction.” “Thank your lucky stars you’re alive every day and enjoy your life a good bit more than you expect to.” “I can vouch for the power of journaling – I’ve kept mine for the last 5 years, during which time it has kept me focused, positive and committed to my work and personal vision.” “Countless famous and successful people have kept a daily journal, either as a stand-alone book or as part of a diary and time management system.” VALUABLE RESOURCES Neil Cowmeadow - Weird Things Guitarists Do www.Neilcowmeadow.com ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! CONTACT METHOD [email protected]

Ep 37#037 - Passive Income for Tutors
Hi, it’s Neil here with Episode 37 of The Tutor Podcast – And today we’re going to be talking about PASSIVE INCOME – in other words, how to get paid for doing nothing or whilst you’re asleep. For many of us in the tutoring and coaching business, our focus is on attracting students and clients. We want to be booked solid and perhaps even have a waiting list of potential customers for what we do. Don’t get me wrong here – because if you are booked-solid with great people, it’s a fantastic position to be in – I’m not disparaging that business model in the slightest – after all, that’s the model I used to escape from my day job in finance and double my income, then treble it. But here’s the thing: the booked-solid model is capped. I don’t care how you slice and dice it; there are only so many hours in a day that you can teach. Everything is limited - by either how much you can charge, and how many hours you can work. So one of the best things you can do as a business owner is to add more streams of income to your business. The very best way to do this is to create income streams that require no time input from you once they are set up. Once set up, each stream adds to your cashflow, and the best part about this idea is that everything is cumulative. Most people seem to think in terms of doing only one thing, but if you can change that and ask yourself “what else can I add?” you can – over time – create a confluence of income streams. Individually they may not be significant, but when you add them all up and keep adding additional streams, they can generate significant additional income with virtually zero time or money from you. Adding more and more income streams works – in the last two years I’ve added multiple passive income strategies that run around my teaching business. They don’t take much time – a few hours a month - and they generate profits equivalent to 9 days full-time tutoring per month. Now, if I can do it, anybody can. So here’s an overview of some additional income streams you can add to your teaching business Other people – but there’s a caveat here – people need more time than things Assistant instructor Associates who pay you for leads you don’t want, eg out of your area, poor match for what you do, Franchise your systems – if what you do is unique, proven, profitable and teachable – can you franchise it? McDonalds works this way – it sells turnkey business systems to franchisees, and receives royalties thereafter. Once you’ve created the system, you can sell it to other people who want to do what you do. Create products – a long tail. Create once and sell forever with evergreen content Books – words are free, and you can always make more Audio programmes – read your own books/sessions and sell the recordings Courses – package your way of teaching for people unable to get to you Music – song writing royalties. You don’t need to be the star yourself. Merchandise – design your own T-shirts, caps, and have someone else make and ship them Teaching tools – any special gadgets, graphics or gizmos you’ve invented? All of these have a halo effect – positioning you as an expert in the marketplace. Rent out your teaching space – if you own it My studio – trusted friends only on this one Spare rooms – you can earn up to £8000 per year tax free by renting a room in your own home. Teaching room - Home office – my friend likes to work here when I’m teaching Parking space – I rent out the allocated space at one of my properties where the tenant doesn’t drive. This is worth a rent rise of 11% on the flat and requires zero input from me, because it’s all done via a 3rd party website. Hire out your gear My PA system for example – my friend’s bands and the local Am-Dram group hire out my PA system. 10 minutes pick-up, 10 minutes drop-off My wireless system and one of my digital recorders – a trainer uses it to record her speeches and presentations Property investment good if you have the funds can be leveraged, multiplying returns Can be profitable, despite tax changes Aim for cashflow – capital growth is not within your control You’re acquiring an asset, possibly for life Possibly building a legacy for your kids Crowdfunding – as an investor or promoter of an offer Consider partnering-up with someone trustworthy or experienced IMPORTANT: do your homework! I’m amazed how many people I’ve met who want to get into property investing who’ve never even cracked a book on the subject and who don’t have a clue about what they are about to commit a lot of money to. Affiliate programmes Sell for other people Halo marketing – other people’s reputation around you Free, so it’s good if you have little or no money to start Amazon, Audible, Ebay and many others You get a unique link to add to our posts, emails and shares – any click thoughts which result in a sale generate an affiliate fee – often it’s not limited to your recommended products, it’s for anything bought within a given time period, a day or two, a week, month o

Ep 36#036 Wider Learning
Welcome back to another edition of The Tutor Podcast. Today, Neil discusses wider learning and why it’s vital to go outside of the wider confines of your field and continuously learn, grow and develop your tutoring skills. We need to always update our skill set and stay open to new ideas because if you’re not learning you’re going backwards. Remember, learn how to start, grow and love your Tutor Business. KEY TAKEAWAYS We need to be aware of the things that are happening outside of our field. We can learn from, borrow or just steal useful ideas, so why would we stay within the confines of our own tutoring field? Wider learning gives a better background and context for what we do. Remember nothing that you teach and nothing that you do exists in isolation, it needs to be plugged into other areas. By wider learning, we can synthesise, blend and merge ideas into hybrids and new ideas and as a result, improve our teaching. If you have ideas that others don’t have, you will have a competitive advantage and also have a plethora of comparisons that you can draw on to approach teaching in your business. By wider learning, you will understand the variety of teaching techniques and approaches you can use to become a better tutor. It’s our duty as teachers to not only use the best practices but to continuously challenges them. To refine, improve and innovate on what we do. Always be learning Work harder on yourself than you do on anything else Stay playful BEST MOMENTS You can challenge conventional wisdom if you have a wider knowledge because conventional wisdom is nothing by accepted aggregated prejudices by people with the loudest voices. The best thing about wider learning is that it keeps you interested in what you’re doing. One of the main reasons to keep on learning is because the answers have changed. When you have a narrower view you have fewer options. VALUABLE RESOURCES Neil Cowmeadow - Weird Things Guitarists Do www.Neilcowmeadow.com ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! CONTACT METHOD [email protected]

Ep 35#035 Entrenched Student Beliefs
Welcome back to another edition of The Tutor Podcast. Today, Neil dives into entrenched student beliefs, how you can discover them and why you need to defeat them. Your student's belief system is one of the toughest obstacles to learning and you need to overcome this in your teaching room. Learn how to harness, redirect and subvert or eliminate your student’s beliefs, so that you can become a better tutor and they can become a better student. Tune in to hear Neil explain how to identify them, how to elicit them and how to deal with, your student’s belief system. KEY TAKEAWAYS What people do in their day jobs will cross over into their personal lives. So if we as teachers can understand how your students think and how they work you can harness the power of parrels between their job. You will discover that certain students with certain jobs will take to learning in different ways. Some better than others. Listen, identify and modify your student's beliefs and build up enough evidence through teaching and conversing that their old belief system falls down. Student beliefs are important because it defines their actions and defines their identity. A students belief system will govern their decisions. BEST MOMENTS “Make sure you always have a notebook open in your teaching room. Capture your great ideas.” “The word ‘But’ negates anything that’s come before it. Don’t use this when teaching. Use words like ‘Yet’ to give hope and praise to your students.” “Knowledge is all learning.” “People run the same beliefs in their personal life, that they do in their day job.” VALUABLE RESOURCES Neil Cowmeadow - Weird Things Guitarists Do www.Neilcowmeadow.com ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! CONTACT METHOD [email protected]

#034 Your Elevator Pitch
Today, Neil discusses YOUR elevator pitch. Learn how to express what you do and attract Interest, people and sales to your business by nailing your very own powerful pitch. Discover what an elevator pitch really is, why you must have one and what it can do for your business. Having the right pitch allows you to completely change the perception of your audience about what you do, how you do it and how it can benefit them. Tune in today to answer one of the most common questions you’ll ever be asked: “What do you do?” KEY TAKEAWAY By having an elevator pitch you will never miss an opportunity again. You’ll be able to make your audience aware what you do and ensure you're known you how you want to be known. Forces you to clarify and define why you are the only logical choice for your target demographic and why you are the best at what you do. In the first 30 seconds of your pitch, you should tell your audience; what you do, the benefits of choosing you or your business, how you do it and deliver it, why you are different and why you are the only choice for them. Remember that the aim of the elevator pitch isn’t usually to make a sale, but to initiate your sales process that begins at the level of interest. It positions you in the audience’s mind and gives you a platform to convey your unique value to the audience Neil’s Elevator Pitch “Well, I get paid to hang out with my friends and play the guitar all day – at least, that’s what it feels like. You see, I help people to rapidly learn to play the guitar and make music, using a unique, simple system and an unconventional approach to bypass boring, old-fashioned music teaching with its endless scales and dull practice routines. But, best of all, I only ever work with people I like: selected students on a one-to-one basis, and I hand-craft every lesson to fit each individual student – and that saves them years of hard work and frustration, which is important because life’s too precious and too short to learn slowly, isn’t it?” BEST MOMENTS “A bad elevator pitch is probably better than no elevator pitch at all. Start now, and work on it over time.” “Your elevator pitch will change over time, as you change and your business evolves and grows, as the context of your business changes.” An elevator pitch is a planned and rehearsed speech and should be ready on cue, crafted, tested and revised. VALUABLE RESOURCES Neil Cowmeadow - Weird Things Guitarists Do www.Neilcowmeadow.com #010 “Your Ideal Student” ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! CONTACT METHOD [email protected]

#033 Holidays...The Upsides of Downtime
In today’s episode, Neil discusses holidays and dives into the upsides and downsides of taking a break and the effects it can have on your tutoring business. Discover how to remain productive and effective throughout the holiday periods and how you too, can use this downtime to your advantage and leverage the free pockets of time to think about the future and strategically plan ahead. Tune in today to hear Neil talk holidays and what the positives and negatives can mean for your businesses. KEY TAKEAWAYS Toughest Tutoring Times: Voids Cashflow is down Crisis of belief in students returning Aimlessness During The Long, Holidays Consider These Questions Long-term – is there anything you’d rather be doing than tutoring? Is there anything that is as rewarding as teaching the subjects you love to people you like? Is there a more fun way to make a really good living? So what can you do during the time your friends (by which he meant students) are away to make it even better when they come back? Holidays are blessing and a curse, as individuals and tutors it’s up to us to choose which aspect dominates our thinking. The above powerful re-framing questions will help you to ride-out the disruption and downsides of holidays, and help you keep an eye on what’s good about it all. A forced break such as religious holidays or bank holiday is vital and it gives us the chance to review and take stock of where we are and how we’re doing in our tutoring business. It allows us to think about what we’d like to change and gives us time to ask ourselves: What’s working well? What’s not working? And lets us consider what we can; start doing, keep doing or stop doing. Forced holidays are a strategic planning opportunity for our business. During the holidays the opportunity cost of bunking-off to attend courses is lower because you’re sacrificing lower revenue at this time. Use holidays as an opportunity to learn/travel and try something different and develop products or services and get busy marketing yourself. Every six months, set aside at least one day to process everything in your business and to review and plan. This will give you the vital mindspace to create a plan and take the first action to achieve that plan. BEST MOMENTS “Personally, I’d rather be getting fired up than chilled out” “Taking myself away from the thing that I love to do, is a less effective use of my time” “During forced breaks the pressure to produce and earn is off, there’s nothing we can do about it, so take a step back and look into the future and ask yourself if what you see there is what you want” “If you don’t plan, you’re going to be buffeted around by circumstances because you don’t have a course to stick to” “Holidays break nice and regular routines which are carefully built up over the years” VALUABLE RESOURCES Neil Cowmeadow - Weird Things Guitarists Do www.Neilcowmeadow.com ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! CONTACT METHOD [email protected]

#032 Mood Hoovers and Time Vampires
In today’s edition, your host Neil Cowmeadow discusses how to manage mood hoovers and time vampires in your life and in your business. Mood hoovers are the people who suck the life of positivity out of you, while the time vampires are like mood hoovers. They suck the time out of your life. Neil shares his own experience and tips on how to manage these types of people in your life and as a result, you will have more time for the important things that will help you and your business. KEY TAKEAWAYS Mood Hoovers. These are the type of people who suck the optimism out of you. They have so little enthusiasm, energy and life in them. You either eliminate them or manage your interactions with them. People who make negative comments about successful people. They’re not going to be entrepreneurial. They usually will be unsuccessful and they will often have low expectations and aspirations in life. They make for some generally quite unhappy people. They’re always up for a pity party, and they will always try rubbing it in when are things going badly for them by inviting you to compete in the game of "Oh, you think that's bad? Guess what happened to me." Mood hoovers go on a holiday to escape their reality. Never try to drag a mood hoover with you. They'll be very resistant to change because they are not based on hard evidence, this makes them immune to logic and not susceptible to reasonable argument. So just don't even try. You can point them to where they need to go but never drag them with you because they’ll just keep on complaining and moaning, etc. Time Vampires. Like mood hoovers, they suck the time out of you. They are the type of people who come to your house unannounced and unprepared and just blabber away with things and events that you don’t even have an interest in or have influence over. We have to keep these sorts of things at bay so we can focus on the things that produce results for us. You need to develop a few strategies and tactics to handle the mood hoovers and the time vampires. And these techniques tend to work for both of them. Hint one: Turn the bloody phone off. If turning the phone off is unthinkable, at least consider putting the phone in a different part of the house. You have to limit the hours on your phone, keep everything work-related during working hours. If you accidentally answer your phone, first thing is to tell the person calling you that you have a few minutes on the phone and stick to it. Or inform them that you will call them back if it is really difficult to manage. Hint two: Discourage people from visiting without warning. If they come and visit you, keep them at your doorstep because it is very hard to keep them away once they are inside your house. If they are there about business, ask them if they have managed to research the background and if they already have the planning on the subject matter, they usually don’t, it is a waste of time to talk about something that they have not researched about yet. Hint three: Hide your car, in the cul-de-sac. It will give the visitors an idea that you are not inside the house. If all fails, turn off the doorbell. Define boundaries within which you interact with other people. You have to train them. So they know what's acceptable to us. Because if we don't train them, then nothing will change, and that problem person will continue to hoover at your positivity, stealing chunks of your time, and leave you feeling deflated and defeated. BEST MOMENTS "You get the people you wanna settle for in life and in your business. You may have to eliminate a few folks if you can't manage your interactions with them." “We have to be particularly aware of spending time with anyone around us who makes negative comments about successful people because you can bet your bottom dollar that what they say about successful people now is what they'll say about you when you become successful.” “When people tell you, you can't and it's not gonna work, it just means that they don't know how to do it.” “The very most important thing of all is to quarantine yourself away from the mood hoovers and time vampires and making yourself hard to reach. This means screen the calls but only if you absolutely positively cannot turn the phone completely off.” VALUABLE RESOURCES www.Neilcowmeadow.com ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! CONTACT METHOD [email protected]

#031 Shiny Penny Syndrome
In today’s edition, your host Neil Cowmeadow discusses the trap of Shiny Penny Syndrome. No matter how happy and successful you are, we can all be sucked into the vortex of new ideas and schemes that look so tempting. Shiny Penny Syndrome is the constant jumping of attention and focus, from one new thing to the next, leading to distraction and loss of direction, and in today’s episode, Neil shares with you an eight-point checklist to stay on track, and on the road to success. KEY TAKEAWAYS It’s a human characteristic to be curious. We are, at our core, a species that just can’t stop investigating and exploring the world around us – that’s the key to all technology, inventions and progress. But here’s the thing about our curiosity: we can harness it to accelerate our progress along the right road, rather than allow it to distract us. This approach also gives me a fair bit of latitude in taking on new things, but at the same time, it keeps me grounded in my one big thing. As long as any new thing checks out as complementary with my Big Thing, I can do it. The “Do anything as long as it helps the Big Thing” approach allows you the freedom to do new things, whilst keeping you on track with the main thing you want to achieve. There is always an opportunity cost in doing anything. Whatever you decide to do, you’ll always have to sacrifice something else in order to do that thing – what you give up is the cost of taking up that new opportunity. Always make sure you’ve done a proper analysis of the potential upsides and the potential downsides of a new activity before committing time and money to it. Shiny Penny Syndrome Checklist: Will this new thing (XYZ) help me to progress toward my Definite Major Purpose? If so, is it a good time to start? If it is not, diarise a review of the situation in 6 months. Review everything every 6 months as a matter of urgency. How much time will XYZ take away from my core activities? Will time spent on XYZ produce a better return on investment than anything else you could do? Can you afford to do XYZ? Can you afford to NOT do XYZ? To whom can you outsource XYZ? Do you really want to do XYZ for the right reasons? BEST MOMENTS “I go a mile deep or more in my one Big Thing, rather than splash around in the shallows of many.” VALUABLE RESOURCES Neil Cowmeadow - Weird Things Guitarists Do www.Neilcowmeadow.com ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! CONTACT METHOD [email protected]

#030 Stay Playful
Welcome to another episode of The Tutor Podcast. In today’s episode, your host Neil Cowmeadow explains why staying playful, having fun and enjoying your job, may be the most important factor to achieving success in your tutoring business. If tutoring sessions are fun for you, you’ll never work a day again in your life, you’ll have fun and have a steady stream of income as a by-product. The more fun you have, the more students you will have, and they will become your fans your advocates and the greatest assets in your business. Learn how to merge your passion and profession and turn your playfulness into profit in this inspiring episode of The Tutor Podcast. KEY TAKEAWAYS Continuously explore your field - stay curious and get busy learning more. Ask yourself, how else can I do this? - if you only have one way or teaching you won’t be successful. Lighten up - put your happy smile on, every time you teach. Don’t be miserable as it will rub off on your students. Manage your emotional state and manipulate it. Ask your students to do things wrong - failure becomes a success. Catch them doing something right and amplify it - congratulate them for doing something right, rather than catching them doing something wrong. Use humour to teach - jokes are a great way to get lessons across. Draw pictures - pictures convey messages very effectively. Invent catch phrases - this helps to encapsulate ideas. Write poems or limericks - this helps to speed up the learning curve. Create games to teach with - have fun and use games to keep your students engaged. Use stories why you teach - this will help to create comparables, humans love stories and they can help you teach. Pursue the rabbit hole of curiosity - your students will have rabbit holes, when your students ask why explain why. Encourage questions - you are there to serve them, you’re their resources to education. Teaching anything is about putting the student first - your student is the most important person. Share your love affair with your students - show them how to use your passion in daily life and infect your students with your passion. BEST MOMENTS “Be real about tutoring, if you hate it people will know and you’ll struggle to find students, struggle financially and be unhappy” “If you’re the most important person in the room, you’re in the wrong room. Your student is the most important person, check your ego and lighten up.” “Playfulness really matters, if you laugh and smile while your tutoring you will be fulfilled it’s the key to a long career in business” “By being playful you will create fans and they will want to come and interact with you and learn from you” VALUABLE RESOURCES Neil Cowmeadow - Weird Things Guitarists Do www.Neilcowmeadow.com ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! CONTACT METHOD [email protected]

029 - Time Management for Tutors
Welcome to another episode of The Tutor Podcast. In today’s episode, your host Neil Cowmeadow shares his top time management tips. Learn how to make better use of your time and make your business more consistent, more successful and overall, more profitable. Time does not exist in any substantial sense and therefore we can exert no influence over Time. Time is a useful illusion invented to allow mankind to make sense of life and our place in the world. But the truth is that we can only ever live in one instant – the Now. Discover how to build your business to service your life not your life to serve your business and how you too, can outsource everything and create a daily routine that puts the most important things first. KEY TAKEAWAYS Top Time Management Tips Think strategically and Plan ahead, consider planning in the Long range (15 years), Medium range (5 years) and Short range (1 year). Diarise a review every six months. Make sure your plans are moving forward and are still the right plans to achieve your goals. Develop a range of tactics that will produce the results you want over the timeframes you specify. Figure out the order of the tactics and mark them up in your diary, planner or software. Schedule Operations, the daily actions to execute each tactic in turn. Completing each operation will complete the tactic, and the tactic will contribute toward the execution of the strategy. Put the most important things in your diary first. This can be holidays, family time and learning/training dates to boost your education. Batch operations do similar and related tasks all in one block of time Localise off-site work and travel less – use a map to cluster your students into tight geographic zones or areas, then consolidate all your students’ lessons into a small time-window within their area. Plan for tomorrow, today and make a note in your diary of what you want to achieve tomorrow. Outsource, outsource everything you can. if you can get anything done to the same or better standard you can do it, for less than your own hourly earning rate, then you MUST outsource it. Automate, A little set-up time can give you an ongoing time saving for years Have a daily routine, having a default day takes a lot of decisions away, a daily plan prompts you to do what needs done, day-in, day-out. Buy multiples of any clothing you wear for work, effectively, give yourself a uniform. You’ll save time and appear more consistent to your clients and contacts. BEST MOMENTS “Yesterday’s gone, and tomorrow is a dream away” “People trust and pay more for consistency. ” VALUABLE RESOURCES Neil Cowmeadow - Weird Things Guitarists Do www.Neilcowmeadow.com Elephant Sandwiches - The simplest time management ever ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! CONTACT METHOD [email protected]

#28 The Talent Myth
Welcome to another episode of The Tutor Podcast. In today’s episode, your host Neil Cowmeadow discusses Talent, is it a myth or is it a method. Consider how harnessing the idea of talent can help you to grow your tutoring business and increase your student base. It doesn’t matter if you believe in talent or not, you can use it to your advantage. If the natural talent is there, acknowledge it and amplify it. But if it isn’t, erode the myth, minimise it and destroy it. As tutors, you can use the concept, to better direct, better encourage and better teach. Learn how to start, grow and love your Tutor Business. Talent is considered to be a natural gift, the idea that talented people are more gifted than others. But consider this; Everyone comes into this world on a blank slate, we’re all the same and everyone who is excellent at something was once, never even doing it. It’s the missing of the process that makes talent look like magic. KEY TAKEAWAYS We’re all born helpless, but something happens between birth and excellence, It’s curiosity, fascination, engagement, exploration, encouragement and direction. Talent is just a place marker word for socialisation, fascination, ongoing play and improvement. There’s time spent doing the thing, that’s what really counts. Student One (Believes in natural talent) Emphasise the talent myth, remind them of the background factors, but state that talent alone is not enough. It needs care and nurturing, it needs focus. Remind them of stories of wasted talent and acknowledge their view of the work and attempt to amplify it. Student Two (Disbelief in natural talent) Acknowledge that they have no natural talent and remind them that in the absence of talent they can go along way with hard work and a good teacher. Consider implementing a system to help them learn and remind them that everyone is capable, everyone started somewhere. You will minimise the talent myth incrementally. BEST MOMENTS “If natural talent is more than what most people get, it’s an anomaly” “Talent is shorthand in a way with constant learning, it’s not magic, it’s consistent” “Every master was once a disaster” “Every winner was once a beginner” “Every hero was once a zero” VALUABLE RESOURCES Neil Cowmeadow - Weird Things Guitarists Do www.Neilcowmeadow.com ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS!

#27 Killer Copywriting Part 3- Your Voice
In Today’s episode of The Tutor Podcast, Neil wraps up the Killer Copywriting mini-series with Part 3 ‘Developing Your Own Voice’ discover how to create your own personal style, write compelling copy and super-charge your tutoring business by communicating with your customers more effectively and more efficiently. Learn the correct techniques to construct your own killer copy and share your story. Tune in to episode #027 to hear Neil discuss Talent - Is it a myth or is it a method? Learn how to start, grow and love your Tutor Business. KEY TAKEAWAYS Active Voice - Use present tense verbs and not dry adjectives, it’s more compelling. Be Playful - Experiment with words and have fun. Be Topical - If it will help, refer to current events etc however if you’re to create evergreen content relating to current affairs will date your copy. Don't Ask Pointless Questions – Rhetorical questions do not come across well in copy, they’re pointless. Emotional Impact - Provoke emotions to convince your audience to take action. Everyday Language - Using plain English you can be straight to the point when communicating with your audience, this trumps fancy flowery words every time. Invent Your Own Words - Be unique and wacky with your copy to make it unique. ‘Brainify’ it, it’s all yours and it could develop into a hashtag on social media. Power Of Opposites - Create contrasts in your copy to accentuate your points. Rich/poor, healthy/sick, loved/lonely. Power Words - Use powerful words to cut through the noise and keep it personal. Now, you, yes, love all address your audience. Proper Punctuation - Always check your work and ensure the grammar is correct. Sense Of Entitlement - If what you delivery is the best, remind them they deserve the best. Strong Words - Use forceful words to provoke a reaction and make an impact. Subvert The Rules - Feel free to challenge the old rules and develop your own style. Tell A Story - Create a story with your copy and easily identifiable characters within the story. Your audience with a vivid imagination will be much more engaged. Paint Pictures – Create mental images in your reader's mind and allow them to walk into your story with an open mind and this can draw them towards a call to action, a buying decision. Tone Of Voice - Have your own voice and trust it, it’s who you are! BEST MOMENTS “Even if you’re not going to write your own copy, you’ll need to know what good copywriting looks like” “Speak directly in your own voice” VALUABLE RESOURCES Neil Cowmeadow - Weird Things Guitarists Do www.Neilcowmeadow.com Episode 25 The Tutor Podcast ‘Killer Copy Part 1’ Episode 26 The Tutor Podcast ‘Killer Copy Part 2’ Eats Shoots and Leaves - Lynne Truss ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS!

#26 Killer Copywriting Part 2
TITLE #026 The Tutor Podcast Killer Copywriting Part 2 DESCRIPTION Welcome to part 2 of The Tutor Podcasts Killer Copywriting three-part mini-series. In today’s episode Neil dives deeper into this valuable skills and shares with you some essential technical tips to writing killer copy. If you’re looking to write more compelling copy, construct a powerful message or simply communicate with your customers better, then this is the episode for you. Learn how to start, grow and love your Tutor Business. KEY TAKEAWAYS Technical Copywriting Tips Focus on one thing and know your outcome. Have clear call to actions and include step-by-step instructions if necessary. Consider SEO (search engine optimisation) organically throughout your copy . Know your subject and don’t what you’re trying to get across. Use sub-headings to divide the content and help the reader digest your copy. Pre-empt your audiences objections when aiming to use your copy to sell, and attempt to provoke an emotional response. Always use social proof to add credibility to your copy. Use quotes with names if possible. Additional testimonials such as embedded quotes can be a great way to help keep your copy compelling. Have a Copywriting style guide and develop your own style of writing, your own voice. Format of the document and make sure it looks good on all devices, particularly if it’s digital. Check your spellings and ensure your grammar is always correct. Choose a nice font that’s easily readable and easy to digest. Remember to format the text and use the empty space on the page to justify long paragraphs or CTA’s Use human psychology and trust in plain words and clear language to do the job. BEST MOMENTS “Even if you’re not going to write your own copy you’ll need to know what good copywriting looks like” “As individuals, people are unpredictable, but People are predictable in crowds” VALUABLE RESOURCES Neil Cowmeadow - Weird Things Guitarists Do www.Neilcowmeadow.com Episode 22 The Tutor Podcast ‘Testimonials’ Episode 25 The Tutor Podcast ‘Killer Copy Part 1’ ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! CONTACT METHOD Facebook - https://www.facebook.com/neil.cowmeadow Website - https://www.neilcowmeadow.com/ Contact - [email protected] Telephone - 01952 882 928 TITLE #025 The Tutor Podcast Killer Copy DESCRIPTION In today’s episode Neil begins the first of a three-part mini-series about copywriting for your business. Discover how to write and create killer copy, that can help market your business and bring in new customers. Neil shares with you his Top 10 Tips For Killer Copy and why you should implement these right away! Learn how to start, grow and love your Tutor Business. KEY TAKEAWAYS Firstly understand that “copy” is any writing used to promote your business or contain your ideas and copy is essential for your businesses marketing, particularly the online. Top 10 Tips For Killer Copy Be a real person - Be authentic and remember to always write with your own voice Consider your audience - Always be aware who you’re writing for. Think about demographic, age, sex, income, location. You can tailor your copy and personalise it to your audience Know what your audience needs - Provide the right solution for the right people for your business. Solve a problem for them and ask them where it hurts. Frame your product/service as the solution to their problem/pain - Design everything to frame you are the authority, you as the answer to their problem. This helps to build credibility and position you as the expert. Focus on the benefits to your audience. Don’t focus your copy on the features of your product/service, focus your copy on the benefits it has to your target audience PAR Formula (Problem, Agitate/Amplify, Resolve) - Outline the issue the customer has and then propose a solution. Increase the awareness of their issue and then offer to fix it. Set yourself a word count limit - This is essential, you need to keep your copy shor and to the point. Make Mistakes - One of the biggest obstacles to writing anything down is getting it perfect, so make mistakes and get it down. It’s not writing, it’s rewriting - Get something down on the paper, revisit it and rewrite it. Get your main bullet points down first - Once you have the bullet points down, start to write sub points. Then you can flesh out your copy. BEST MOMENTS “Your business will stand or fall by your copy, so pay attention to it.” “Words are your weapons, your sword and your shield” VALUABLE RESOURCES Neil Cowmeadow - Weird Things Guitarists Do www.Neilcowmeadow.com ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Ne

#025 -Killer Copy
In today’s episode, Neil begins the first of a three-part mini-series about copywriting for your business. Discover how to write and create killer copy, that can help market your business and bring in new customers. Neil shares with you his Top 10 Tips For Killer Copy and why you should implement these right away! Learn how to start, grow and love your Tutor Business. KEY TAKEAWAYS Firstly understand that “copy” is any writing used to promote your business or contain your ideas and copy is essential for your businesses marketing, particularly the online. Top 10 Tips For Killer Copy Be a real person - Be authentic and remember to always write with your own voice Consider your audience - Always be aware who you’re writing for. Think about demographics, age, sex, income, location. You can tailor your copy and personalise it to your audience Know what your audience needs - Provide the right solution for the right people for your business. Solve a problem for them and ask them where it hurts. Frame your product/service as the solution to their problem/pain - Design everything to frame you are the authority, you as the answer to their problem. This helps to build credibility and position you as the expert. Focus on the benefits to your audience. Don’t focus your copy on the features of your product/service, focus your copy on the benefits it has to your target audience PAR Formula (Problem, Agitate/Amplify, Resolve) - Outline the issue the customer has and then propose a solution. Increase the awareness of their issue and then offer to fix it. Set yourself a word count limit - This is essential, you need to keep your copy shor and to the point. Make Mistakes - One of the biggest obstacles to writing anything down is getting it perfect, so make mistakes and get it down. It’s not writing, it’s rewriting - Get something down on the paper, revisit it and rewrite it. Get your main bullet points down first - Once you have the bullet points down, start to write sub-points. Then you can flesh out your copy. BEST MOMENTS “Your business will stand or fall by your copy, so pay attention to it.” “Words are your weapons, your sword and your shield” VALUABLE RESOURCES Neil Cowmeadow - Weird Things Guitarists Do www.Neilcowmeadow.com ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! CONTACT METHOD Facebook - https://www.facebook.com/neil.cowmeadow Website - https://www.neilcowmeadow.com/ Contact - [email protected] Telephone - 01952 882 928

#024 - Thinking About Tax
Your host Neil Cowmeadow explores the subject of tax in your business. Understand how to keep control of your money and out of the hands of the tax man and corrupt governments. Discover the rules of the game what you need to do in order to minimise your tax and maximise your earnings. If you can name it, there is probably a tax or a duty tax put on it so it is essential that you lean the legal ways to avoid it and benefit from it. If we work hard for our money, we should work just as hard to hold onto it. Neil explains that our attitude to taxation can be confused or conflicted and can become a barrier to success. Taxation is usually perceived as unavoidable, although this is only partly true. There are loads of opportunities to reduce our tax bills. Neil shows you how to get wise about your money and to start to think about what you can do now, to reduce your tax burden and get more of your own money in your pocket. KEY TAKEAWAYS Tax avoidance - The arrangement of one's financial affairs to minimize tax liability within the law. Tax evasion - illegal use of schemes to minimise or avoid paying tax Investing in your education is deductible against your tax, get educated and continual your personal development. Attend free courses before spending a larger amount on education to defend your purchase in order to claim back tax. We are only required to pay the minimum amount of tax so we should get educated on it. Consider this when planning your business operations and look to take care of your future. Remember to always consider tax when spending money through your business and minimise your inheritance tax so that your airs do not get hit with huge amounts to pay. BEST MOMENTS “Whatever we do the government has their hand in the till no matter whos in power the system is rigged to exploit you and I” “Paying less tax is a good thing, but please stay legal” “We are in effect all slaves of the state” “Any savings you make could go straight to the bottom of your business and it could make the difference.” VALUABLE RESOURCES Neil Cowmeadow - Weird Things Guitarists Do www.Neilcowmeadow.com Non Exclusive License - Verify that your business is using part of your house. ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! CONTACT METHOD Facebook - https://www.facebook.com/neil.cowmeadow Website - https://www.neilcowmeadow.com/ Contact - [email protected] Telephone - 01952 882 928

#023 - Always Be Learning
Welcome to another episode of The Tutor Podcast, In today’s episode, Neil urges you to invest in your education and never stop learning. Understand the value in continuous personal development and how you too, can innovate by developing a unique blend of skills and abilities. Discover the secrets to ongoing personal education and how to leverage your time in order to constantly educate ourselves, enhance your USP and protect the future of your business and your livelihood. Learn how to start, grow and love your Tutor Business. KEY TAKEAWAYS By learning every day we can protect ourselves from changes and adaptations to the marketplace. We can stay relevant and future-proof our teaching businesses. Continuous and ongoing education is so important because the answers change over time so we must always be learning. Make the decision to work on yourself and get busy, work harder on yourself than anything else that you do. If learning is fun it will become a habit so synthesize your multiple skills to be someone unique and more well-rounded. Speaking skills, Business skills, Writing skills, Psychological skills, Marketing and sales skills. All of these will improve you as a person and increase your tutoring business. Leverage your time to learn more because everything is part of an ongoing learning programme Over the last few decades, Neil has spent tens of thousands of pounds on his ongoing education, spent hundreds of days in seminars and lectures, listened to more than five hundred books, plus countless podcasts, talks, videos, and articles across many fields. Everyone can benefit from continuous learning because everything we learn goes into the mix, and an idea from something unconnected with your core field could just revolutionise what you do every day. BEST MOMENTS “Always be learning, get busy and educate yourself, it’s a lot of fun” “If you’re not learning, not adding to your skills and abilities, you’re probably decaying and stagnating, and you’re probably going out of business.” “Pursue what you think will be useful to you – not necessarily within your current field – breakthroughs occur at the edges, rarely in the mainstream.” “Everyone can benefit from continuous learning. An idea from something completely unconnected from your core field could revolutionise your day” VALUABLE RESOURCES Neil Cowmeadow - Weird Things Guitarists Do www.Neilcowmeadow.com Natural Reader - text to voice reader ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! CONTACT METHOD Facebook - https://www.facebook.com/neil.cowmeadow Website - https://www.neilcowmeadow.com/ Contact - [email protected] Telephone - 01952 882 928

#022 - Testimonials why they are important, how to get them and how to use them
Welcome to another episode of The Tutor Podcast, Learn how to start, grow and love your Tutor Business! In today’s episode, Neil dives into testimonials why they are important, how to get them and how to use them. Neil explains why testimonials are killer marketing, add credibility to your business and most of all inspire you to keep faith in your passion, and best of all they’re free. Neil shares testimonials from his own tutoring business and demonstrates the power of social proof and how it can transform your business, instantly make you credible and provide you with limitless students. Learn how other people’s words are more compelling than our own and how you too, can start getting testimonials in your tutoring business right away. Discover why testimonials are the very best marketing you can have, learn how to sell without selling and super-charge your business simply by asking your students what they think of you. Finally Neil shows you how to increase your exposure and get in front of your audience by using your testimonials as SEO on your website and sharing them online. KEY TAKEAWAYS Testimonials are evergreen and can provide limitless value to your business forever they’re convincing, compelling and best of all free. Neil shares the most valuable of all the reasons for getting testimonials – it can really jack-up your motivation, inspire you to keep faith with yourself in low moments, or when self-doubt grabs you and you wonder what it’s all about. Always be ready to grab a quick testimonial, don’t be shy and capture the moment. Try video testimonials, a comments book or a testimonial box. Your customers want to help they can sometimes be angelic about your tutoring and want to share it with others, facilitate them to do this. Attempt to get an honest testimonial from every one of your students and explain to them why you would like it. Testimonials do the selling for you, all you need to do is go out and get them, it’s that simple. Just ask. Keep testimonials short and sharp and ask specific questions to create a structure. What’s their name How they know you Their experience of working with you Outline their outcomes Would they recommend you to others BEST MOMENTS “It’s amazing what your students will say about your business” “Visibility is credibility, if you have a boatload of testimonials out there, you will be a force to be reckoned with and you will dominate your area” “Testimonials are killer marketing, the most powerful thing is to put testimonial videos on your website” VALUABLE RESOURCES Neil Cowmeadow - Weird Things Guitarists Do www.Neilcowmeadow.com ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! CONTACT METHOD Facebook - https://www.facebook.com/neil.cowmeadow Website - https://www.neilcowmeadow.com/ Contact - [email protected] Telephone - 01952 882 928

#021 - The Value of Time
Welcome to another episode of The Tutor Podcast, today your host Neil Cowmeadow discusses the value of time, how to use it and how to sell it. Learn how to do what counts with your time and see your hourly rate soar with multiple streams of income. Teachers end up continually trading time for money, a transaction that repeats over and over again. Discover how to add residual income into your life, create cashflowing assets and work on your intellectual property. Neil explains how he has optimised his tutoring business to dynamically manage all voids, free up his time and increase his hourly rate. Neil urges you to have an exit strategy and make the most of your precious time, think about how you’re getting out of your business and what you’re getting out of your business with. Finally, Neil shows you how to work on your business, not in your business by planning the long-term and investing in yourself. Learn how to start, grow and love your Tutor Business! KEY TAKEAWAYS Teachers want to help people but this can result in a poor use of time with one2one coaching etc. One of the biggest issues is that teachers tend to be paid for their time and this creates scaling issues, when you stop teaching you stop getting paid and there is a limit to time, there’s a limit to what you can get done in your day. Do only the things that have the highest value to you. Stop traveling to students and leverage them to come to you. Optimise your teaching schedule, reduce downtime and look ahead at the gaps to ensure you’re using your time efficiently. Look at the tasks you can outsource for a lower rate than your teaching rate and you’ll effectively be earning more each hour you teach. Ask yourself am I the only person who can do this? If the answer is no, the question should be who can I get to do this for a lower fee than I charge to teach. Free up your time so you can be productive and improve your skill set. Think about assets that will create monthly income, cash cows that have long-term potential and capital growth. But also make sure you develop your intellectual property, learn skills that will increase your value in the marketplace, invest in yourself and increase your desirability. BEST MOMENTS “Time is what keeps everything from happening at once” “If you’re a good teacher you’ll be making a good living and will have surplus cash to invest in growth prospects, add income generating tasks or assets in the background that effectively increase your hourly rate” “Time is your most precious resource, you must earn the most amount possible with your time” “When your time’s up, your times up. You can’t get another minute” VALUABLE RESOURCES #0013 The Tutor Podcast - The Right Price https://itunes.apple.com/gb/podcast/the-tutor-podcast/id1369191372?mt=2 ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! CONTACT METHOD Facebook - https://www.facebook.com/neil.cowmeadow Website - https://www.neilcowmeadow.com/ Contact - [email protected] Telephone - 01952 882 928

#020 - From Shipyard Plumber to Corporate Lawyer with Chris Plumley
If you doubt yourself or you’ve taken the wrong turn, then there’s a lot of nuggets of wisdom you’ll get when you tune in to this episode of The Tutor Podcast. Today, Neil sits with Chris Plumley, a partner-lawyer at Trowers & Hamlins, to talk about humble beginnings, social mobility, diversity inclusion, importance of coaching & mentoring among other stuff. He also talks about his experience working in a shipyard while attending night school and how his co-workers’ bad impressions about his life plans didn’t stop him from being what he is today. Chris’ journey to becoming a corporate lawyer should be motivating for all of us to finally kick-start the journey towards the goal we want to! KEY TAKEAWAYS “The only way I’m gonna get out of this is to do something different.” Chris’ parents were divorced when he was a kid. This affected his schooling. He started not attending school and decided to work as a shipyard plumber. In the course of it, he realized he doesn’t like what he’s doing so he enrolled for night school. He finished night school and his apprenticeship in the shipyard, so he enrolled in a university. From then on, he sought to pursue a law career. Being ostracized for moving up. When his co-workers in the shipyard found out that he’s not going to stay as a plumber, they treated him badly. They kept saying that Chris is taking a good job from someone who could’ve been a very good plumber. He was bullied. Working in the shipyard is a microcosm of social mobility. It was a dying industry. The core staff would retain but the temporary staff would go. There was too much free time and there was nothing to do. Diversity inclusion program within the firm. He and his partners are trying to work out within the organization what contributions to make. Some are reluctant to tell their humble beginnings before they became lawyers. He says to learn to accept your background. There’s a lot happening. It’s horrifying to hear people facing discrimination every day. Having a mentor. Chris admits that he sometimes suffers from impostor syndrome. When a work, whether it’s transactional or leading a group, it’s hard to get motivated. But, you have to get moving for your team. Chris knows what causes and triggers such unwanted behaviours. He tries not to get worked up and get very tired. He used post-its to remind him of he should act whenever. Having consistent behaviour. Chris undergoes coaching to work on his mechanisms to have a consistent behaviour. People you interact with also need a consistent and genuine characteristic, especially when doing business. BEST MOMENTS “Accept your background. Accept where you’ve come from. Let your baggage go.” “The trick is not to beat yourself up.” VALUABLE RESOURCES Thomson Reuters Transformation of Women's Leadership in the Law Marie Furie|The Beyond Partnership ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years of experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! ABOUT THE GUEST Chris Plumley is a partner in the Trowers & Hamlins Real Estate team and specialises in large-scale public regeneration and mixed-used development projects. He is a published author contributing to Lexis Nexis, The Encyclopaedia of Local Authority Companies and Partnerships, The MJ, and localgovernementlawyer.com. He is also an advisory board member for Thomson Reuters Transformation of Women's Leadership in the Law. CONTACTS Chris Plumley Chris’ LinkedIn Trowers & Hamlins Neil Cowmeadow Neil’s Facebook Neil’s webpage

#019 - The 15 Commandments Pt.3
Welcome to another episode of The Tutor Podcast, in this edition your host Neil Cowmeadow rounds off the final 5 Commandments to keep you happy, motivated and on track to success. Learn how to start, grow and love your Tutor Business! Neils explains how to fill your life with joy, happiness, optimism and pride, and reminds you to celebrate the small achievements along your journey in order to savour the moments that matter most. Learn how to get the help you need, before you need it and why not to undertake the tasks that are a waste of your time. Understand how with outsourcing you can get all the help you need and why it’s important to hire people that are excellent at what they do. Neil explains how to grow your business sideways and drop what’s not working by making smart decisions along the way. Finally, Neil discusses why not to spend your most vital resource and to remember to think rationally about the things you can control in business and in life. KEY TAKEAWAYS 1. Know who you are, and who you want to become. 2. Know where you want to go. 3. Let go of the need for a specific result. 4. Don't care what other people are doing. 5. Don't care what other people think. 6. Care intensely about those you serve. Business is all about who you are as a person, it’s an expression and will impact those that are around you. 7. Your work is your craft, it’s personal.Work hard on your craft, spend the money to get the skills and learn from others that are better than you. If you are the best teacher in the room, you’re in the wrong room, if you the poorest or the least informed person in the room, you’re in the right room. Invest in yourself. 8. Don’t ask for permission.Whose permission do you need to be happy? To be wealthy? 9. Learn through doing. You will always be waiting, there’s never going to be a perfect time, so start anyway. 10. Don’t take yourself too seriously.If you take yourself too seriously, you’re probably not going to have any fun. 11. Enjoy where you are on the path. Enjoy every day and take time appreciating what brings you great joy, happiness and pride. Celebrate achievements and remember each step on the journey. 12. Ask for help.and get the help you need, before you need it. 13. Drop what’s not working. Stop, pause and think what you’re doing day to day. 14. Think laterally, rather than vertically. Try to diversify, increase your footprint and get more reach, ensure you take the opportunities you are given. 15. Constantly prune your life.Do the things you love. Take away the stuff you don’t want to do and keep the things make you happy. BEST MOMENTS “Ask for helping for help is the entrepreneur's kryptonite.” “Undertake the tasks that are not a waste of your time.” “With outsourcing, you can get all the help you need.” “Time is a finite resource, guard it with your life.” “Prune your life back ruthlessness”. “It’s raining money and all you have to do is put a bucket outside.” VALUABLE RESOURCES #0018 The Tutor Podcast - 15 Commandments to keep you happy, motivated and on track to success (Part 2) https://itunes.apple.com/gb/podcast/the-tutor-podcast/id1369191372?mt=2 Upwork Fivver People Per Hour ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! CONTACT METHOD Facebook - https://www.facebook.com/neil.cowmeadow Website - https://www.neilcowmeadow.com/ Contact - [email protected] Telephone - 01952 882 928

#018 - The 15 Commandments Pt.2
Welcome to another episode of The Tutor Podcast, in this edition your host Neil Cowmeadow dives into the next 5 Commandments to keep you happy, motivated and on track to success. Learn how to start, grow and love your Tutor Business! Discover why caring intensely about yourself and those around you, will lead to you being more fulfilled in both business and your personal life. By caring you will build longer term relationships with your colleagues, your customers, your friends and your family, and If you care about those people, you’ll do right by those people and serve them better. Neil discusses why your work is your craft and it’s personal. As entrepreneurs, as teachers we express ourselves through our work. It’s a focused evolution of the skills evolved, in the practice of that work, an ongoing development of your passion. Neil explains why you need to craft your own craft, finesse it, tweak it and make it better because if your not getting better, you're getting worse and If you are not growing you’re probably dying. Find out why you shouldn’t ask for permission, because nobody else is running your life, you are. By doing great stuff, you learn stuff. Learn through doing. Neil talks about the need to start doing or you will always be wait for the right time to invest, to learn, to start, to expand, to develop, to contract or to change track. The moment you start, the fear evaporates. Finally Neil rounds off the episode by teaching you, not to take yourself so seriously, and to find fun in any situation. The universe doesn’t care about you, so have some fun in making a fortune and building a legacy. KEY TAKEAWAYS Know who you are, and who you want to become. Know where you want to go. Let go of the need for a specific result. Don't care what other people are doing. Don't care what other people think. Care intensely about those you serve. Business is all about who you are as a person, it’s an expression and will impact those that are around you. Your work is your craft, it’s personal.Work hard on your craft, spend the money to get the skills and learn from others that are better than you. If you are the best teacher in the room, you’re in the wrong room, if you the poorest or the least informed person in the room, you’re in the right room. Invest in yourself. Don’t ask for permission.Whose permission do you need to be happy? To be wealthy? Learn through doing. You will always be waiting, there’s never going to be a perfect time, so start anyway. Don’t take yourself too seriously.If you take yourself too seriously, you’re probably not going to have any fun. BEST MOMENTS “Care more than you think is safe, more than you think is necessary”. “We are expressing ourselves through our work, become a better version of you, from the work that you do.” “Never retreat, never explain. Get it done and let them howl.” Benjamin Jarrard “Mistakes are part of the learning process, learn by doing and take the next step.” “Leap and grow your wings on the way down.” Ray Bradbury VALUABLE RESOURCES #0017 The Tutor Podcast - 15 Commandments to keep you happy, motivated and on track to success (Part 2) https://itunes.apple.com/gb/podcast/the-tutor-podcast/id1369191372?mt=2 Johnny B Truant - The Universe Doesn't Give a Flying Fuck About You - https://www.amazon.co.uk/Universe-Doesnt-Give-Flying-About-ebook/dp/B005OMBTKY ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! CONTACT METHOD Facebook - https://www.facebook.com/neil.cowmeadow Website - https://www.neilcowmeadow.com/ Contact - [email protected] Telephone - 01952 882 928

#017 - The 15 Commandments Pt.1
In this episode of The Tutor Podcast, Neil discusses the 15 Commandments to keep you happy, motivated and on track to success. Neil dives into the first 5 commandments and explains that in order to be successful you must know who you are, and who you want to become. Understand that it is important to stay true to yourself and your values in order to know where you want to go in life. Neil touches on why having a sense of direction is imperative in achieving your goals, and why everyone should aim to look 15 years ahead and create goals to work towards. Understand the benefit in creating a roadmap for yourself and that it can change overtime as you evolve and gain clarity. Learn how to stop trading time for money, create a passive income and do what you enjoy, just as Neil has teaching guitar. Neil goes on to discuss how to let go of the need for specific results and that the results you produce will not be exactly what you want, but that you can take positivity in recognising the significant action you’ve taken toward the results you want. Understand that if you are affected by deviations to your plan to achieve specific results it will affect you mentally and that you must simply take the positives when you can. Don't care what other people are doing, navigate via your own values and realise that It doesn't matter what others are doing. We are defined by our actions, regardless of what others are doing around us. Finally Learn that you shouldn’t care what others think and that by focusing on your own values, navigate off of your own map, others will only slow you up. You answer only to yourself and If you are concerned about what others think you won’t achieve what you want to achieve. KEY TAKEAWAYS Know who you are, and who you want to become. Know where you want to go. Let go of the need for a specific result. Don't care what other people are doing. Don't care what other people think. BEST MOMENTS “There is no point in becoming wealthy if you can't look at yourself in the mirror.” “You don't have to be a millionaire or a property investor as long as you do what's right for you.” “If you don't know where you want to go, you won't end up anywhere. If you know where want to go to, you might end up somewhere close.” “You need to understand to be adaptable and fluid with your plan.” “Understand what you enjoy and what you value.” “People will come into your life, and people will leave your life.” VALUABLE RESOURCES Ep. 16 The Tutor Podcast - How to Illicit Your VALUES – The Deepest Essence of What Makes Us Gohttps://itunes.apple.com/gb/podcast/the-tutor-podcast/id1369191372?mt=2 ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! CONTACT METHOD Facebook - https://www.facebook.com/neil.cowmeadow Website - https://www.neilcowmeadow.com/ Telephone - 01952 882 928

#016 - How to Illicit Your VALUES – The Deepest Essence of What Makes Us Go
Discover Your Value System Here! What are values and what can they do for me? You might be like me, and think “Values? That’s a bunch of airy-fairy new-age crap”, but stay with me on this – Values work, big time. I’ve used them and I’ve gone from sceptic to fan because I’ve seen how Values work and how transformative it can be to put them to work in business and life. If you want to Start, Grow and Love Your Tutoring Business, check this out! KEY TAKEAWAYS Identifying your values. Which three most prominent things dominate and occupy the most of your personal space and professional space? What are the overlaps? How do you spend your time? Where do you spend most of it? Which things take up the most time, second most time and third most time? Which 3 things/activities absorb most of your energy and which ones give you the most? You’ll always fit-in energy-producing stuff. Which 3 things do you spend most of your money on? You always buy what’s most important to you. What are your 3 most orderly and organised spaces? If it’s important, you’ll keep it tidy, order is a reflector of value. Which 3 areas of your life are you the most reliable and dependable? If you value the activity, you will pay the most attention attending to it, and caring how it gets done. When you catch yourself thinking – what 3 things fill your thoughts? Thinking reflects your fascination with the thing you love most. What do you daydream about most? Visualising the future and desired outcomes is a natural consequence of attention and fascination. What 3 things do you talk to yourself most about, whether out loud or in your head? When we talk to ourselves, more often than not we rehearse a situational scenario. We argue points in an internal discussion and explore ideas. When you are out with your friends or family, what are 3 things do you talk about most? Usually you share your enthusiasms, dreams, hopes for the future. What inspires you? Which qualities and heroes inspire you? Who would you most like to meet? What are your 3 most persistent and consistent long-term goals? What's stuck around for you, year after year? What's endured the challenges of time? What are the 3 main things you’ve learned about, are learning about, or plan to learn about? Now, yesterday or tomorrow. Collect your answers and tag them into broad categories. It can be helpful to use a simple colour-coding system to sort them out, e.g. red for business, green for family, etc. Now you can craft your values statement to draw the threads together! BEST MOMENTS It’s obvious to most of us that knowing why we do something can be a powerful force – To work harder and strive... We all have multiple values – personal, business, relationships, health etc. They vie for precedence, can conflict us, can cause conflict with staff, partners, sometimes they’re hidden from ourselves and they evolve over time. Once you know your own values, you can help other people (particularly those in your team or in your family) to identify their values. Once you’ve done this, it’s easy to identify areas of conflict and discord when value sets don’t align or are radically mismatched. Do set aside the time to do the exercise and unearth your values – you might just surprise yourself. I promise you that it’s worth the short time investment, and that the payoffs can be huge for both your business and your personal life. In the next episode we’ll be talking about the 15 Commandments: the guiding principles that I have evolved over the last two decades which have kept me sane and happy through good times and bad. VALUABLE RESOURCES The Tutor Podcast Neil’s webpage Neil’s LinkedIn Neil’s Amazon Dr Demartini ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! CONTACTS Neil’s Facebook Neil’s webpage

#015 - Your Big Fat Why
How do you know what your Why really is? The answer lies in your own personal values, the beliefs that underpin every aspect of your personal life. If your Why is big enough and your reasons are valid enough then they will act as rocket fuel to propel you forward in your business! KEY TAKEAWAYS Your Big Fat Why is the reason you do what you do. Knowing your own personal why can make or break your business. Typical reasons include helping people, freedom from your J.O.B (which stands for just over broke), you might just have a unique method or approach to your subject, it might just be for money or even flexibility around other commitments, such as taking the kids to school. The deep, deep reason why you’re doing what you’re doing might not even be the reason you think it is. To discover the real reason why you do what you do, to ask yourself Why several times. The more I kept asking why, the bigger the reasons seemed to get. At the service level it was just about the money. In reality, the reason why money is so important is because it serves the layers below itself. Your Big Fat Why will keep you slogging on even when it seems that it’s all over and there is no chance of success. The German philosopher, Nietzsche famously said, “He, who has a WHY to live by, can bear almost any how to live.” This means that if you have enough big Why, you can put up with almost any other rubbish. Often the sacrifices you make will mean the difference between success and failure. If the consequences of not achieving your goal scare you silly, then you will keep working towards your outcome. How do you know what your Why really is? The answers of course line with your own personal values. BEST MOMENTS If your own Big Fat Why is so big, so compelling and so inspiring to you that you must get it done, then you will walk through brick walls to satisfy your need to pursue that Why. My Big Fat Why will get me up early and keep me working late, it will get me to do things that sometimes I don’t want to do, but I know I have to in order to pursue that Why or that goal, which for me is helping people. Your Big Fat Why will keep you working longer and harder than anyone else would purely because it matters more to you that you serve your Why. VALUABLE RESOURCES The Tutor Podcast Neil’s webpage Nietzsche Neil’s LinkedIn Neil’s Amazon #5 The Truth About Money ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! CONTACTS Neil’s Facebook Neil’s webpage 01952 882 928

#014 - How To Use DBS Checks To Gain A Competitive Edge & Increase Your Prices!
DBS: Disclosure & Barring Services. What are they and how can they make you money? Discover how easy it is to get yourself checked and instantly prove yourself as a credible, serious and concerned market leader! KEY TAKEAWAYS DBS Used to be CRB checks - a government body replacing the Criminal Records Bureau & Independent Safeguarding Authority. Better & safer recruitment decisions. DBS check police records and barred lists locally and nationally, for children and vulnerable adults. Only employees & organisations can apply for DBS checks 3 Types of DBS Check: Standard: shows spent and unspent convictions, cautions, reprimands, final warnings, individuals may apply. Enhanced: Same as standard check plus information held by local police that they may consider relevant to your role. Enhanced Check With Barred Lists: You can be put on a barred list if you have a certain criminal background. Same as previous enhanced check plus using the barred checks specific to your role. Use these checks in your advertising and marketing materials. If your competition isn’t DBS checked and you are, that gives you a significant competitive edge. How Do You Get DBS checked? As an individual, you can apply online for a standard check. For an enhanced disclosure, you’ll have to go through a responsible organisation at gov.uk/guidance/responsible-organisations. As an individual you can’t apply for an enhanced disclosure. £60-70, rolling renewal. BEST MOMENTS Getting yourself DBS checked and putting that information instantly improves your credibility and positions you as a serious and concerned person. Be proud! Would you send your children to a tutor with enhanced disclosure or a tutor with nothing? These checks can position you at a higher price in the minds of your customers and they’re inexpensive to get done. VALUABLE RESOURCES Standard DBS Check Enhanced DBS Check ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! CONTACTS https://www.facebook.com/NeilCowmeadowGuitar/ https://www.neilcowmeadow.com/ 01952 882 928

#013 - The Right Price
How to find your own sweet spot price? More specifically, how to find the right price strategies for your teaching business, how the delivery of your material impacts the pricing and also, the aspect of discounting.

#012 - The Route To Success Is In Your Routine
Did you know that you can make more money and more of a difference to your clients by building routines to make your business run smoother?! But what really are routines and how can they benefit you? Neil outlines and defines the different types of routines including back office, administrative, planning, strategic & personal development. Learn how you can use them as an automatic yardstick to measure performance, normality, increase productivity and ultimately create the right character!

#011 - An Overview of Company Structures that are Available to Those in Tutoring/Teaching Business
It is about business structures and types that are available to tutors/teachers, laying out the reasons why it matters, the implications, which will thus help you to decide what's the best befitting one, and that could work for you.

#010 - Know Your Market! Tailor Your Brand And Discover The Lifetime Value Of Your Preferred Customers.
What do you want your tutoring business to achieve and how will you succeed in achieving it? In this episode Neil discusses and reveals tips on the importance and value of identifying, finding, reaching and retaining your dream customers. So put on the kettle, grow your tribe, make your life easier and your wallet fatter!

#009 - GDPR for Tutors: What you must know about the new data protection laws, and how to protect your business from unlimited fines
Neil explains the forthcoming general database protection regulations, GDPR, to be made effective on 25th May 2018 in the UK, which protects individuals’ personal data. In combating GDPR, he gives a 5-Step Process to help those in the teaching, tutoring and coaching field how to be compliant with the regulations, and use it as an opportunity to open a level of contacts or renew contacts with customers.

#008 Dr Simon Martin, The Amazing Bodger in StoryBodger telling tall tales, tarradiddles and stories that make you think
Dr Simon Martin, a former NHS general practitioner and currently, a freelance storyteller based in Shropshire elucidating on the power of stories in teaching from and about creativity and what teachers/tutors can do to enhance that to other people. He shares the neuroscience behind why storytelling is the most effective communication medium in getting information across to people; and emphasises the therapeutic use of language, guided imagery and how the words we use have the power to harm as well as to heal. https://amzn.to/2F1wyCp

#007 The 10,000 Hour Rule: Why It is Wrong, and Why it Matters to You.
How a journalist misconstrued research and created a “Magic Number” for Mastery. What a teacher needs to know, and why we should bury Malcom Gladwell’s toxic “Rule” without ceremony.

#004 - Starting Your Own Tutoring Business
Why is now the best time to start your tutoring business? As state education is constrained, the demand for private tutoring is on the increase. In this episode Neil discusses legal obligations, getting organised, pricing rates, location as well as sourcing students and clients.

#005 - MONEY and The TRUTH about Money
Filthy lucre! The more you invest, the more your investments pay you. In this episode Neil tells the truth about money - what it is and what it isn’t. He explains the basic rules of wealth, compounding interest, good debt, bad debt, inflation and how to manage your money. It’s raining money out there, so now is the time to develop a positive money mindset and create your own virtuous circle.

#003 - DDWT: The Second Secret Golden Rule in Tutoring Business
Listen in as Neil reveals one of the most important principles in business - DDWT. How to get paid for spending time with your friends, avoid bad business propositions, ease negative people out of your schedule, increase your effectiveness and ultimately fill slots and raise prices!

#006 - Hybrid Careers, Side Hustle as the Americans say
Step into a future of your choosing and discover your capabilities through your side hustle! Neil explores the pains and pleasures of building your hybrid career; multiple income streams, job replacing income, legacies, time constraints and more. So don't rely on your state pension when there’s always something new to discover and remember - if ain’t fun, we ain’t doing it!

#001 - Neil Cowmeadow, the maverick peripatetic Telford Guitar Teacher, shares his past 19 years experience to a prolific tutoring business
Are you a coach, tutor, or small business owner? Are you driven to improve people's skills and lives, run your business better and make more money? Do you want to skip the seminars, bypass the workshops and avoid years of trial and error? And do you want to accelerate your progress, increase your impact, avoid costly mistakes, save precious time - and make more money? Listen in as Neil Cowmeadow reveals the secrets of building and running a booked-solid tutoring business, and how you can do it, too - right here in this Episode of The Tutor Podcast.

#002 - Neil talks about FEAR, which is the most common obstacle that stop you in your tracks.
Fear is the great universe of life - We are conditioned to be scared of failure, success, getting found out, being unknown, receiving criticism, our social identity and being different. In this episode Neil teaches us how to recognise fear and harness its' power to take action and use it as an opportunity to open doors, discover and take new opportunities.