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The Shake Up
Season 1 · Episode 3

The Shake Up

As podcasts have grown in popularity over the years, so too have the voices within the medium, bringing about a diverse sea of talent with representation in race, gender, and cultures which allows for a wider range of points of view and larger audiences.

The Trendcast · Created and hosted by: Sophie Anderson, Written by: Dana Smith, Interviews by: Sophie Anderson, Sound production and editing by: Aili Chu, Project management by: Rachel Louise Sa-onoy Huber and Laura Coronado, Art Direction by: Gina Moyer, Additional Support by: Ali Charlesworth.

December 20, 202415m 28s

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Show Notes

Podcast creators are here to shake up the industry make-up, representing a whole host of races, genders, and cultures which allow for a richer, more diverse medium. In this episode, Sophie discusses how the industry has expanded into the multi-cultural phenomenon we know today along with the uncharted territory brands have to advertise have within the space. 

This episode features Jack Hobbs, CEO of Revolver Podcasts, Jordi Olivares, co-founder and general manager of Pitaya Entertainment, and Gabriel Soto, Senior Director of Research at Edison Research
 

Topics

brand strategysuccessful campaign analysisaudio advertisinginclusive marketingdigital marketingbest practicesbrand partnershipdiversitycultural competencyindustry insightsbrand storytellingcontent marketingmedia planingadvertisingcreatorsdiversity in the workplaceconsumer behaviorequity and accessrepresentation in advertisingstudio resonate