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The Mainhustle
Season 1 · Episode 1

The Mainhustle

We explore the creators at the core who have turned their podcasts from passion project to mainhustle, not only providing a main source of income, but also a mainstay in many advertiser’s media plans.

The Trendcast · Created and hosted by: Sophie Anderson, Written by: Dana Smith, Interviews by: Sophie Anderson, Sound production and editing by: Aili Chu, Project management by: Rachel Louise Sa-onoy Huber and Laura Coronado, Art Direction by: Gina Moyer, Additional Support by: Ali Charlesworth

December 20, 202410m 17s

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Show Notes

As we dive into what it means for creators to turn their podcasts into their mainhustle, and main source of income, we also explore the benefits advertisers can find in the space. 

In this episode, Sophie sits down with Mike Davis, co-founder Dirty Mo Media, Sarah Bolton, Advertiser Perceptions, and Cameron Hendrix, CEO of Magellan.
 

Topics

brand strategysuccessful campaign analysisaudio advertisingdigital marketingbest practicesbrand partnershipindustry insightsbrand storytellingcontent marketingmedia planingadvertisingmainhustlecreatorsconsumer behaviorstudio resonate