The Trek for the Common Man (formerly Next Level Entrepreneurs)

When AJ tells George that ALL a friend of his wants to do in life is "Be RICH"; it opens up a wide ranging and honest conversation about the role of money in our lives. This conversation will take you into the question: Is there a trade-off between pursuing your passions and becoming rich? Of course, everyone will have to answer this question for themselves, but it's a question better answered now, than never. George refers to Episode 9, so check it out next: "Is there MORE to LIFE? BORN - school - WORK - retire - DIE". George and AJ talk about Living Truly Free into your Passions. https://youtube.com/watch?v=ozPbJG8ZO-w&si=EnSIkaIECMiOmarE Watch the scene that George refers to from the movie: The Legend of Bagger Vance. https://youtube.com/watch?v=fhHoPARnCn4&si=EnSIkaIECMiOmarE Please help people find us by sharing this podcast with others. Thanks! We'd LOVE to hear your comments, questions and topic ideas for future podcasts. Please email us at [email protected]. To WATCH this podcast go to the Live Truly Free YouTube channel. Keep GROWING profitably with George's book: The Next Level Entrepreneur. Through Max and Mr A's exchange of letters: you will learn to FOCUS Your Passions into great strategy, MAP Your Direction to your Next Level, and BUILD a Great Company! Check out a preview on Amazon.

George and AJ get honest about setting their own BAD goals for 2023. We ALL do it. It's what we've come to believe goal setting is all about. But it doesn't work. And that's why most of us have broken our New Year's resolutions by the 3rd week in January. This podcast is a front row seat to see how they transform those goals into GOOD goals. George and AJ will guide you from "goal setting" to "strategic thinking". Have a listen, and let us know how you've changed your thinking. Please help people find us by sharing this podcast with others. Thanks! We'd LOVE to hear your comments, questions and topic ideas for future podcasts. Please email us at [email protected]. To WATCH this podcast go to the Live Truly Free YouTube channel. Keep GROWING profitably with George's book: The Next Level Entrepreneur. Through Max and Mr A's exchange of letters: you will learn to FOCUS Your Passions into great strategy, MAP Your Direction to your Next Level, and BUILD a Great Company! Check out a preview on Amazon.

This podcast conversation will give you HUGE insights in how to navigate the New Year and life, itself! It is absolutely amazing the insights George shares from last year's movie Top Gun: Maverick. Strap in and hang on. This will rock your world by bringing you much relief and freedom. You WILL want to share this episode with all your friends, because everyone needs to "Let Go"! If you want to watch the scene between Maverick and Ice that George refers to, click here: https://youtu.be/uAgWIzsk8Vw And when you apply "Let Go" in your life please share your experience with us. Please help people find us by sharing this Podcast with others. Thanks! We'd LOVE to hear your comments, questions and topic ideas for future podcasts. Please email us at [email protected]. To WATCH this podcast go to the Live Truly Free YouTube channel. Keep GROWING profitably with George's book: The Next Level Entrepreneur. Through Max and Mr A's exchange of letters: you will learn to FOCUS Your Passions into great strategy, MAP Your Direction to your Next Level, and BUILD a Great Company! Check out a preview on Amazon.

This podcast begins the New Year of 2023 with an approach that will surprise and please you! George explains to AJ how he begins each year with advanced words or phrases: a theme, and how that shapes his direction. You will hear how they apply this approach to AJ for 2023, so you can use it for yourself. And then, George shares a revelatory word he received years ago and how powerful that impacted him. The same thing can happen for you! So listen in, and be refreshed and filled up as you begin 2023! Please help people find us by sharing this Podcast with others. Thanks! We'd LOVE to hear your comments, questions and topic ideas for future podcasts. Please email us at [email protected]. To WATCH this podcast go to the Live Truly Free YouTube channel. Keep GROWING profitably with George's book: The Next Level Entrepreneur. Through Max and Mr A's exchange of letters: you will learn to FOCUS Your Passions into great strategy, MAP Your Direction to your Next Level, and BUILD a Great Company! Check out a preview on Amazon.

George and AJ offer you a special, Christmas conversation. Be inspired as they begin with the opening scene from the movie: Love Actually… Watch the opening scene on the Live Truly Free YouTube channel, plus see George and AJ in front of the Christmas Tree. https://youtu.be/UDnqNx9ECqE This Christmas Season take some time from your business and embrace those people in your life that really matter. "… seems to me that love is… always there: fathers and sons - mothers and daughters - husbands and wives - boyfriends - girlfriends - old friends…" Look, whatever it is that you think is so important to get done in the last week of the year, IT'S NOT! We promise, it will still be there… waiting for you next year. So, why not embrace those who really matter!?! Take time to love during this wonderful season of the year. And… "… if you look for it, I've got a sneaky feeling you'll find that Love Actually is all around!" Our NEXT PODCAST will be Thursday, January 5, 2023. See you NEXT YEAR! Please help people find us by sharing this podcast with others. Thanks! We'd LOVE to hear your comments, questions and topic ideas for future podcasts. Please email us at [email protected]. To WATCH this podcast go to the Live Truly Free YouTube channel. Keep GROWING profitably with George's book: The Next Level Entrepreneur. Through Max and Mr A's exchange of letters: you will learn to FOCUS Your Passions into great strategy, MAP Your Direction to your Next Level, and BUILD a Great Company! Check out a preview on Amazon. Love Actually (2003). Nine intertwined stories examine the complexities of the one emotion that connects us all: love. Among the characters explored are David (Hugh Grant), the handsome newly elected British prime minister who falls for a young junior staffer (Martine McCutcheon), Sarah (Laura Linney), a graphic designer whose devotion to her mentally ill brother complicates her love life, and Harry (Alan Rickman), a married man tempted by his attractive new secretary. Watch the full movie here: https://www.uphe.com/movies/love-actually Credits: © 2003 Universal Pictures

What does Live Truly Free mean to George and AJ? They begin with the typical life most of us are trained to live in America today. It's kinda' grim sounding to be honest. Is that the 'American dream'!?! This conversation is like an airplane taking off. It just keeps climbing to unbelievable heights of what Live Truly Free is. Like what's more valuable? Memories that last a lifetime or a car that lasts 5 to 10 years? As you listen you will keep changing, expanding and morphing how you define Live Truly Free. Like what if you had 10 seconds of freedom? When you are ABSOLUTELY FREE! Once you get a whiff of it, like AJ, you will say: "I want to Live Truly Free!" And that will launch you on a journey, a TREK into the UNKNOWN! A TRUE Adventure into who you are intended to be! Please help people find us by sharing this podcast with others. Thanks! We'd LOVE to hear your comments, questions and topic ideas for future podcasts. Please email us at [email protected]. To WATCH this podcast go to the Live Truly Free YouTube channel. Keep GROWING profitably with George's book: The Next Level Entrepreneur. Through Max and Mr A's exchange of letters: you will learn to FOCUS Your Passions into great strategy, MAP Your Direction to your Next Level, and BUILD a Great Company! Check out a preview on Amazon.

It doesn't matter if you're trying to win over investors, bankers, family, friends, or even judges of a competition; the ideas in this podcast will give you a leg up to win. As AJ's pitching competition story unfolds, you will hear all about the nerves and pressures he experienced. Find out what happens when AJ is suddenly hit with feeling insecure right before he presents and realizing that this is NOT a sure thing. George and AJ explore some amazing techniques and behind the scenes secrets that will increase your odds of winning over any audience. Deeper into the conversation, you'll even learn some amazing wisdom that will guide you to become more resilient in any pressure filled moment. In fact, this conversation is loaded with great techniques and examples you can apply. Like when George suggests 2 things to add to every pitch that will make you stand out and get buy in from whomever is in your audience. But does AJ win? Keep listening to find out!!! Previous Episodes mentioned in this podcast: The Great Leader episode #4: "1 Thing to KNOW to be a GREAT Leader or Manager or Both!?!" For more on pivots see episode #7: "What to DO when your Strategy is NOT Working"

When do we change our strategy? Or, when do we pivot? George and AJ discuss an actual company that George worked with in their early years that faced these questions. From time to time we all face headwinds and barriers: shutdowns, inflation, shortages, bad economy, etc. Sound familiar? Whether we face these personally or in our business, this podcast will bring clarity and stir ideas on how to navigate them. As you listen in on this discussion, notice how important it is to know your direction and what you are passionate about. Please help people find us by sharing this podcast with others. Thanks! We'd LOVE to hear your comments, questions and topic ideas for future podcasts. Please email us at [email protected]. To WATCH this podcast go to the Live Truly Free YouTube channel. Keep GROWING profitably with George's book: The Next Level Entrepreneur. Through Max and Mr A's exchange of letters: you will learn to FOCUS Your Passions into great strategy, MAP Your Direction to your Next Level, and BUILD a Great Company! Check out a preview on Amazon.

"Pursuing your dreams and desires is entering a battle." Mr. A writes Max in the the Thanksgiving letter from George's book: The Next Level Entrepreneur. George and AJ dig into this letter written days before the Japanese attack Pearl Harbor and America enters World War 2. They tie this letter to our present day global struggles of the last few years. You will be captivated by their wide ranging discussion that includes evil, risk, forces against entrepreneurs, boredom, adventure, and even the insurance industry! They highlight the worldview you need. And what the world will lose, if you don't… (listen to find out!) But, George and AJ bring it full circle reading the conclusion of Mr. A's letter that includes this extraordinary, historical pronouncement: President Lincoln's October 3, 1863 Thanksgiving Proclamation. They break down these powerful 2 sentences into their relevance for today. Whether you are in the U.S. or not, we hope everyone in the world will pause in moment of gratitude for all their "bounties". Happy Thanksgiving from America! We'd LOVE to hear your comments, questions and topic ideas for future podcasts. Please email us at [email protected]. To WATCH this podcast go to the Live Truly Free YouTube channel. Keep GROWING profitably with George's book: The Next Level Entrepreneur. Through Max and Mr A's exchange of letters: you will learn to FOCUS Your Passions into great strategy, MAP Your Direction to your Next Level, and BUILD a Great Company! Check out a preview on Amazon.

George and AJ broach the "F" word most entrepreneurs, coaches and videos avoid: FAILURE. But, how can you solve for something no one ever discusses? They explore the odds of business failures and the misconceptions surrounding the data. The truth will surprise you! It surprised AJ! Then George delivers a "1 - 2 punch" against failure. Based on his years of experience these 2 things will save you immense pain and grief. George is all about building things on a firm foundation, and these "2 punches" will strengthen your odds of success by giving you a solid footing. Plus, there all kind of wisdom nuggets throughout this conversation, for example: - AJ shares how he doesn't let his emotions rule him, and - George talks about listening to how you say things and think about what you think about. We'd LOVE to hear your comments, questions and topic ideas for future podcasts. Please email us at [email protected]. To WATCH this podcast go to the Live Truly Free YouTube channel. Keep GROWING profitably with George's book: The Next Level Entrepreneur. Through Max and Mr A's exchange of letters: you will learn to FOCUS Your Passions into great strategy, MAP Your Direction to your Next Level, and BUILD a Great Company! Check out a preview on Amazon.

Ever heard of the movie: The Good, The Bad, and The Ugly? Well, that's what George and AJ do in evaluating Leaders and Managers. It begins with AJ needing to get into the weeds with George on what he thinks is a tactical issue. But, it's not. This opens an incredibly insightful conversation on: What is a Leader? and What is a Manager? That leads George to sharing his experiences with The Good, The Bad… (well he doesn't really discuss The Ugly) … leaders and managers. You will find that you are evaluating yourself every moment of this conversation. And walking away with great ideas to enhance your leadership and managerial styles. But, stay to the end when George has a surprise reveal about The Good and The Bad! Not to mention, he drops of few "fatherly wisdom bombs" along the way. See if you can find them! *** George is basing what he is says about leaders and managers on his 25 years of experience leading them, plus on the research of Jim Collins and Marcus Buckingham. We'd love to hear your comments, questions and topic ideas for future podcasts. Please email us at [email protected]. To watch this podcast go to the Live Truly Free YouTube channel. You can get George's book: The Next Level Entrepreneur where he shares much business wisdom that leads into his proven, strategic process that will guide you to build a great company! Check out a preview on Amazon.

AJ is trying to keep up with a 100+ things with his company until he answers this 1 question… When he does, suddenly everything comes into focus and he's like a laser beam pointed to the target. It will work for you, just like AJ! Then AJ gets brutally honest about loaning out his device and his feedback contract. The contract utterly failed. George launches into how to get real feedback. AJ is stunned when George shares the real life story of how he and 1 one of his clients bought a commercial furniture dealership with $0 and in 3 years had over a $1m in net worth. This podcast will keep you listening with all its twists and turns to its final conclusion: When AJ's reveals his astounding epiphany! We'd love to hear your comments, questions and topic ideas for future podcasts. Please email us at [email protected]. To watch this podcast go to the Live Truly Free YouTube channel. You can get George's book: The Next Level Entrepreneur where he shares much business wisdom that leads into his proven, strategic process that will guide you to build a great company! Check out a preview on Amazon.

What inspired AJ to pursue entrepreneurism? That's where this podcast begins, but when AJ details more about his startup business and his marketing goals the conversation takes a surprising turn. They deep dive into differentiating between tactics and strategy. George shares a simple, but amazing way to know you have a good strategy from his book: The Next Level Entrepreneur. And that wipes out AJ's concept of what goal setting is. And, it will probably wipe yours out, as well. Because, most of us are tactical, not strategic Experience George and AJ creating strategy live and unrehearsed. You will get a quick course on strategy writing in just a few minutes. But they don't stop there. They outline 2 levels of strategies and overall direction. This podcast is packed with great insights that will help you immensely, whether you're an entrepreneur or not. Plus, you'll find out the most common answer to this question: "WHERE ARE YOU HEADED?" * Note: We apologize for the subpar audio quality from the minute mark 1:22 to 11:44. It's still very listenable and we hope you will listen all the way through, because a number of people have told us what a difference this content has made to their goal setting. We'd love to hear your comments, questions and topic ideas for future podcasts. Please email us at [email protected]. To watch this podcast go to the Live Truly Free YouTube channel. Get George's book: The Next Level Entrepreneur where he shares much business wisdom that leads into his proven, strategic process that will take any business to it's Next Level! Check out a preview on Amazon.

George and AJ introduce their first ever, podcast episode by sharing a little about themselves and their intentions for this podcast. Wait until you hear how they met, it's crazy! Then, they jump right in with a true story that led to a metaphor of learning from failure. Let's just say it involves climbing a 400 foot pinnacle (a column of rock) in the Grand Teton National Park. George boils down all his experience (including failures) into 2 secrets that he used to help lead 19 companies to huge growth that lasted for years. These are actions you can begin doing immediately after the podcast. We'd love to hear your comments, questions and topic ideas for future podcasts. Please email us at [email protected]. To watch this podcast go to the Live Truly Free YouTube channel. You can get George's book: The Next Level Entrepreneur where he shares much business wisdom that leads into his proven, strategic process that will guide you to build a great company! Check out a preview on Amazon.