#17 - What Makes Our Market Research Tick?
The Treasury Update Podcast · Craig Jeffery
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Over the past decade, Strategic Treasurer has worked diligently to develop an industry-wide treasury market research program, and today, nearly a dozen surveys are offered annually across topics including fraud, B2B payments, compliance, risk management, and technology. But what goes on behind the scenes? What is the ultimate goal of this research, and, most importantly – how is it being leveraged to drive greater understanding and awareness within the industry? On this episode of the podcast, Strategic Treasurer's Craig Jeffery and Isaac Zaubi discuss how these industry surveys are being used to drive market research forward and how interested practitioners can get involved.