Episode 41
Trailblazing Tactics: Campaign Wins, Learning Curves & KPI Mastery
The Travel Marketing Podcast · Propellic, Brennen Bliss
June 25, 202541m 59s
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Show Notes
In this episode of "Trailblazing Tactics," hear from Barbara, Global Director of Marketing and CRM at Summit One Vanderbilt, as she reveals the strategies that have driven success for world-class attractions. Discover how to balance innovative tactics with data-driven results, and why looking "behind the curtain" of your analytics is crucial.
Key topics include:
- A Winning Campaign: Learn how a lead generation campaign for Legoland New York achieved an incredible 26 cents per lead and sold out its "first to play" tickets.
- Learning from Data: Hear the story of a "failed" campaign that was actually a success hidden by a data tracking error, highlighting the importance of data integrity.
- Top Marketing Channels: Discover the surprising mix of top-performing channels, where organic search provides the most growth and Connected TV performs nearly as well as search ads.
- Brand-Powered Performance: Understand how a strong brand is essential for boosting performance marketing and creating a deeper connection with your audience.
- Advanced CRM & Tech: Get insights into segmenting your audience with unique categories like "sleepers" and the importance of adopting new technologies like AI to stay ahead.
Topics
travel marketingtransportationtravelmarketingtourismdestination marketing