WSBC: The Story of Building UW's 1st Sports Business Conference
The Transcend Podcast · Transcend UW
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Show Notes
We sat down with Jaxon Zemachson and Devin Mehta, who saw a gap at UW-Madison—while other Big 10 schools had established sports business conferences, UW didn’t. So instead of waiting, they built it themselves. Now, heading into year two, the Wisconsin Sports Business Conference is setting a new standard. WSBC is returning on February 27, 2026
Register here for WSBC2: https://www.wisconsinsbc.com/register-for-wsbc2
We dive into:
- Building in professionalism from day one - despite being a student-run operation
- Pitching yourself with clarity and confidence
- Recruiting and retaining a team that’s constantly raising the bar
- What to look for in a good co-founding partnership
- And more!
Transcend Application (Due February 16, 2026): https://www.transcenduw.com/upcoming
WSBC IG: @wisconsinsbc
WSBC Website: https://www.wisconsinsbc.com/
WSBC Linkedin: http://linkedin.com/company/wisconsin-sports-business-conference
Transcend IG: @transcenduw
Transcend Website: www.transcenduw.com
Transcend UW Linkedin: www.linkedin.com/company/transcenduw