Sam Rockwell: Selling Waffles at Mifflin to Partnering with Dave Portnoy & Snoop Dogg
The Transcend Podcast · Transcend UW
December 8, 202538m 15s
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Show Notes
From selling waffles at Mifflin as a UW-Madison student to landing product lines in Whole Foods and other major retailers, Sam Rockwell scaled a idea into a national brand - The Happi Co. Along the way, he and his cofounders partnered with major creators like Dave Portnoy and Snoop Dogg, proving that authentic influence moves real product. This episode breaks down his story.
- The Happi Co's scrappy beginnings to scaling in just 4–5 years
- Landing a spot in Whole Foods and other retailers
- How to start a business with your friends — and STAY friends through pressure
- Why creator-led partnerships help smaller brands break through
Happi Co: https://thehappi.co/
Sam's Linkedin: https://www.linkedin.com/in/samuelrockwell/