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The 'Star Wars' Ratings Problem and What To Do Next

The 'Star Wars' Ratings Problem and What To Do Next

The Town with Matthew Belloni

July 17, 202433m 1s

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Show Notes

Matt is joined by Luminate’s director of business development, Jimmy Doyle, to discuss the state of the 'Star Wars' franchise, its lack of theatrical movies, and what the troubling TV ratings signal for the brand. They talk about the 'Star Wars' properties that are working, the upcoming Mandalorian movie, and whether Disney should ultimately license its content to Netflix (02:43). In light of the recent Emmy nominations, Matt finishes the show with his prediction for Best Drama Series, Best Comedy Series, and Best Limited Series (23:13).


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Host: Matt Belloni

Guest: Jimmy Doyle


Producers: Craig Horlbeck and Jessie Lopez

Theme Song: Devon Renaldo

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