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Is ‘Air’ a Hit? Why That's Harder Than Ever to Answer

Is ‘Air’ a Hit? Why That's Harder Than Ever to Answer

The Town with Matthew Belloni

April 17, 202332m 9s

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Show Notes

Matt is joined by Bloomberg’s Lucas Shaw to discuss what constitutes a hit nowadays in Hollywood. Is Ben Affleck’s ‘Air’ a hit despite its disappointing box office performance? Amazon would argue yes. If a movie’s destiny is to have a short theatrical window before moving to streaming, how are we able to determine if it was successful? With streamers putting more and more movies in theaters before moving them to their respective streaming platforms, declaring something a hit is becoming increasingly difficult due to each company's constantly shifting metrics for success.


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Host: Matt Belloni

Guest: Lucas Shaw


Producer: Craig Horlbeck

Theme Song: Devon Renaldo

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