Leveraging In-Stream YouTube Ads for Generating Listings | This Week in Marketing
The Tom Ferry Podcast Experience
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Show Notes
I’ve heard agents say that in-stream YouTube ads sound intimidating. For whatever reason, agents get the idea that they’re costly, time-consuming, and complicated when they’re actually completely affordable, fun, and manageable.
But the best thing about in-stream YouTube ads is how effective they are at directly generating listings. Shane Burgman is back on this episode of This Week in Marketing! He’s talking with Jason Pantana about his dynamite strategy for using in-stream YouTube ads in combination with his geo farm to bring himself the status of a local listing celebrity.
If YouTube ads ever seem intimidating, Shane and Jason will make them very simple for you by breaking down all the steps for running successful campaigns. Watch or listen, right here.
In this episode, they discuss…
1:56 – Shane’s approach to geo farming
4:37 – High-level farming strategy
6:27 – Publishing the market update
9:45 – Client avatar
11:37 – Open Houses
14:53 – In-stream YouTube ads
17:54 – Details and content of ads
21:04 – Method to the money
27:17 – Calls to action
31:55 – Being the local celebrity