Scale #3 - What makes a world-class CMO in 2019? And the #1 reason CMOs fail
The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom · [email protected]
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Show Notes
“The CMO has the shortest tenure in the C suite and that's because it's not as well defined as it should be.”
Over the course of her 20-year career in marketing, Heather Zynczak knows a thing or two about what makes a successful CMO, and what doesn't. She joined the Scale podcast to share the blueprint for what it takes to be a great marketing leader at a hypergrowth company today.
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