Intercom’s Jonathon Colman on why content designers should do less
The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom · [email protected]
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Show Notes
At many companies, content designers and strategists are expected to be like Stretch Armstrong: with one hand on a product, the other hand touching another and fingers and toes splayed wide in an attempt to reach as many different products as possible.
At Intercom, however, we’ve found that content professionals have the most success when they do less — but better.
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