G2's CMO Amanda Malko on the latest trends in software buying
The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom · [email protected]
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Show Notes
The typical software selling strategy is dead. In a market where there is less and less time to influence customers’ decisions, can customer marketing help companies get ahead? In today’s episode, we chat with G2's CMO Amanda Malko about the trends she’s seeing in the industry, and how they’re affecting the way businesses operate.
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