Building apps to expand your product’s reach, with MadKudu's Liam Boogar-Azoulay
The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom · [email protected]
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Show Notes
Apps and integrations are critical for up-and-coming products looking to expand their reach. Predictive analytics tool MadKudu has capitalized on this strategy to grow their business with mid-market and enterprise customers. So we sat down with their Head of Marketing, Liam Boogar-Azoulay, to discuss how they embarked on this strategy and his advice for other teams thinking about building apps for their product.
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