Who Are You Making Content For? | Ep 37

Who Are You Making Content For?1) Your audience or yourself?a. If it’s yourself, that’s great! Be honest. If you’re posting thirst traps, humble brags, or pity party posts constantly, cool I don’t judge.i. Personally I do my best to avoid this.1. My wife will reign hell upon me if she catches it… e.g, I posted about prioritizing family over occupational and passion pursuits and she thought I was being confusing and bragging.ii. Professionally, is that how you want your brand to be remembered? Do self indulgent posts support or detract from your personal brand?b. If it’s your audience, congrats! i. How are your posts adding value?ii. I try to entertain, educate, and inspire.iii. My brand content is around fitness and wellness, philosophy, fatherhood, private equity, entrepreneurship, small business, and humor shit posting