Unlocking Strategic Success: Insights from Stefanie Curtis, CEO of Pace Creative Group | EP 178
The Thunder Stock Show · Ross Stockdale
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Show Notes
In this episode of the Thunderstock Show, Ross Stockdale interviews Stephanie Curtis, CEO and founder of Pace Creative Group. They discuss Stephanie's journey from retail to marketing, the importance of strategy in business, and the differences in business culture between Canada and the U.S. Stephanie shares insights on the role of a fractional CMO, the significance of aligning marketing and sales, and how to effectively communicate the value of marketing strategies to clients. The conversation emphasizes the need for a clear marketing budget and the impact of experience in navigating the complexities of marketing.
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