Scientific Advertising Part 2: Why a hundred year old book matters more today than ever before
The Three Month Vacation Podcast · Sean D'Souza
April 11, 202019m 3s
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Show Notes
Does a 100 year old book on advertising still apply today? In part two we explore the second of Hopkins' principles: tell your full story.
If you ever tire of the slightly ridiculous drone of "hustle, hustle and hustle", you might want to step into the past over a cup of coffee and cake. And read the wisdom of yesteryear as the world hurries by.