1576 – How to Build a Purpose-Driven Brand with Megan Prejzner

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder & CEO of Hackett Brand Consulting, Megan Prejzner.   Are you tired of feeling like another business in a sea of competitors? Do you want to stand out and make a meaningful impact in your industry? Look no further than Meg Prejzner, founder, and CEO of Hackett Brand Consulting. Meg shared her insights on purpose-driven branding and marketing. For Meg, branding goes beyond just logos and colors. It's about understanding your brand's story, vision, and mission. It's about having a north star, a guiding principle that helps streamline decision-making and align you with your purpose. Meg encourages individuals and businesses to show up as their whole human selves and let their personalities shine through in their marketing output. It's about infusing your values and purpose into everything you do and making difficult decisions to stay true to them, even if it means letting go of some clients and revenue. At Hackett Brand Consulting, Meg and her team specialize in helping emerging and challenger brands on the cusp of change, whether they need a brand refresh or are breaking into a new market. Their services include monthly or quarterly consultations, retainer services, PR, content marketing, social media, graphic design, creative services, and paid media.  

About Megan Prejzner:

Meg is an entrepreneur, mindset coach and brand builder who has worked with more than 100 brands across a dozen industries to grow their business. She is an award-winning strategist and the CEO and Founder of Hackett Brand Consulting, a digital agency for purpose-driven brands, and MegPrez.com, where she helps entrepreneurs find their purpose, be an unshakeable force for good in the world, and turn their passion into profits.  

About Hackett Brand Consulting:

They are a leading marketing and brand consultancy focusing on social good. Specializing in brand strategy and marketing roadmaps, they support businesses at all stages, from startups to well-established brands poised for their next growth phase. Their expertise fosters purpose-driven, social-impact brands, driving growth at the intersection of brand and marketing. Guided by a conviction that their work can shape the future, they partner with organizations advocating for local communities and social change. Their ultimate goal is to build marketing programs that drive business results and make a positive global impact, enhancing the satisfaction derived from their work.  

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Links Mentioned in this Episode:

Want to learn more? Check out Hackett Brand Consulting website at https://www.hackettbrandconsulting.com/ Check out Hackett Brand Consulting on LinkedIn at https://www.linkedin.com/company/hackett-brand-consulting/ Check out Megan Prejzner on LinkedIn at https://www.linkedin.com/in/megprejzner/ Check out Megan Prejzner on Instagram at https://www.instagram.com/meg.prez Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!  

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