Season 1 · Episode 40
Textile Nerd Podcast: Lexus Bows
The Textile Nerd Podcast · Dan McGowan and Lori Atone
December 3, 202512m 3s
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Show Notes
The pantheon of memorable holiday commercials is extensive, and one car company's ad campaign still stands out year-after-year: Lexus bows. But what's the story behind the elegant accoutrement? Turns out, an innovative print services provider in Los Angeles has been bringing the bows to life for years. Lori and Dan will take you behind the scenes with A3 Visual Director of Operations Mario Soto.