The Tech Smart Boss Podcast

Why do you have a website? We say it's to build credibility, communicate value to your visitors and customers, and to convert visitors into leads. In this episode, we discuss the 10 key elements you need on your website to meet those 3 goals and to develop a lead generating website for your business. www.techsmartboss.com/35

Nothing kills a good opportunity faster than a horrible, boring demo of your business products or services. In this episode, I give you my 11 best tips on how to deliver an exceptional experience for your customers so that your products and services can shine. This episode is more about people and process than technology. https://www.techsmartboss.com/34

My philosophy is that even if you are a soloprenuer, you need to use a CRM. And as you grow, and develop a sales team, the CRM should act like a hub for your entire organization, with spokes into your marketing, accounting, and operations teams. In this episode, I cover the 5 key essential features you need to look for in a CRM application so it can become this hub and we'll list a lot of affordable options to check out. http://www.techsmartboss.com/33

As an entrepreneur, I'm sure you have lots of ideas and if you're anything like me, you probably try to do them all at the same time. After 18 years I've learned that tends to only make the good ideas less effective and drains your money and time with the bad ideas. In this episode, I cover my approach to prioritizing what business activities I should focus on and how to bring a focus to the things that lead to growth and success. http://www.techsmartboss.com/32

It's harder than ever to get the web domain that you want these days. All the good ones seem taken. But when it comes to marketing your business or brand, having the perfect web domain is more important than ever. In this episode, I lay out my 9 tips on how to get a great web domain to enhance and market your business. http://www.techsmartboss.com/31

Remote work is becoming the norm in business these days, but there is a right way and a wrong way to do it. In this episode, I discuss the pros and cons of having remote employees and cover 7 essential pieces of technology you need to make it work properly. http://www.techsmartboss.com/30

Channel partnerships are changing these days. The models that worked in the past for large businesses are failing and smaller, more agile companies have the opportunity to grow their business by coming out with more innovative programs for channel partners. In this episode, we cover if an indirect sales model is right for your business and how to structure a channel partnership program that works. http://www.techsmartboss.com29

Everybody hates spam and unsolicited emails, but outbound email can be a really good way to generate leads for your business IF you do it the right way. In this episode, we cover some of the technical pre-requisites, how to target your leads, and how to construct an email that comes across as authentic and transparent. http://www.techsmartboss.com/28

Leveraging technology to scale your brand is a key business strategy of a Tech Smart Boss. Marketing is an area where there is a lot of technology that is affordable, easy to use, and can help your brand cast a bigger shadow. In this episode, I break down the entire Marketing Stack that I use in my primary business, 5000fish, and in the Tech Smart Boss brand. Hopefully, you can get some new ideas as well. http://www.techsmartboss.com/27

In this episode, I go over how to set up a marketing strategy for your business. I cover a lot of tactics from offline marketing to online marketing, what may work best and how to pick the core 1-2 you should put most of your energy toward. http://www.techsmartboss.com/26

Hard to believe this is the 25th episode of the Tech Smart Boss podcast. In this episode, I do a recap of the past episodes by category, so if you're new to the show or if you missed a few, you can follow the proper sequence to hear me talk about Finance, Customer Service, Marketing, and more. Plus we go into some of the stats and what's coming up on the next 25 episodes! http://www.techsmartboss.com/25

These days it seems like investors are tossing money at new businesses like water on fire, but the opposite is really true. It's extremely hard and time-consuming to get investment capital to start a business and most businesses aren't even fundable. In this episode, we discuss how to determine if raising funds is right for your business or if bootstrapping it is the way to go. http://www.techsmartboss.com/24

As an entrepreneur, we always plan for the best, but we need to be prepared for the worst. In this episode, I go over a 5 step plan that I use to build contingency plan in the key areas of my business (including technology) and discuss how you can apply them to small and large-sized businesses. http://www.techsmartboss.com/23

Delivering excellent Customer Service is a combination of the right people, the right process, and the right technology. In this episode, we're going to discuss the 8 key pieces of technology you need to empower your people and process to amaze and delight your customers. http://www.techsmartboss.com/22

Why do most businesses fail? Generally, they run out of cash and in the extreme case their debt gets so large they can no longer service it, so they are forced out of business. In this episode, I cover from my personal experience the benefits of running a debt-free business and some tips and tools on how you can get there. http://www.techsmartboss.com/21

Every business needs a customer support process and technology to back it up. But depending on your specific needs, that technology will look dramatically different. In this episode, I cover the 10 things you should know before selecting (or re-selecting) your customer support system. http://www.techsmartboss.com/20

Most buyers today check out review sites before making a purchase. But from the business perspective, there's a good, bad, and ugly side to them. In this episode, I cover how you should deal with review sites with a distinction for B2C and B2B and the most important thing you should be doing regarding your business reputation. http://www.techsmartboss.com/19

Businesses that provide excellent Customer Service don't do it with a single department or team, they have a culture dedicated to providing great support. In this episode, I walk through the 5 keys of how to create that culture of customer success in your company (and why you should do it). http://www.techsmartboss.com/18

Being present on social media doesn't have to cost a lot of time or money. And it shouldn't, especially if it's not a driver of your business leads or revenue. In this episode, we cover how to put your content on autopilot, without losing the human touch and sounding like a robot. http://www.techsmartboss.com/17

Contrary to media reports, not all entrepreneurs are raising insane amounts of capital and growing by leaps and bounds. In fact, for most, the downtimes of being an entrepreneur far exceed the good times. In this episode, I cover how I've dealt with running a business when things are not going so well and give my 4 step model for getting through it. http://www.techsmartboss.com/16

Twitter's definitely not growing as fast as it used to, but the talk of twitter death may be a little premature. For some businesses, it's hard to see how twitter can help. In this episode, I cover 7 ways you can put twitter to work in your business. http://www.techsmartboss.com/15

In part 3 of this 3 part series on content marketing we deep dive into the concept of lead magnets. Check out this episode for what they are, why you should be using them, and lots of examples of high converting lead magnets that you can put to work on your content. http://www.techsmartboss.com/14

Writing the right type of content will create a super-highway of highly qualified traffic to your website. We go in deep on how to align content with your buyer's lifecycle and optimized for search engine traffic in part 2 of this 3-part series on content marketing. http://www.techsmartboss.com/13

The holy grail of business is a lead generation engine. In this podcast I'm going to lay out the framework on how you can setup your website to be the ultimate lead generator for your business, using content marketing. http://www.techsmartboss.com/12

I always say you don't have to be a techie to be a Tech Smart Boss. In this episode I go into the 3 things you do need and what exactly it means to be a Tech Smart Boss. http://www.techsmartboss.com/11

We love technology but if you're not careful, technology can be a 24/7 distraction. In this episode, we cover 6 steps on how you can set limits on technology so you can reap the benefits but not become a slave to it. http://www.techsmartboss.com/10

In this episode I outline my steps to creating a Social Media strategy for your business. Many businesses are doing too little, too much, or plain doing it wrong. Listen to this episode to get a roadmap on how to do it right for your business. Plus we talk about the main social media platforms and which ones may be right for you. https://www.techsmartboss.com/9

So I had to get my car fixed and that meant a whole morning stuck at the dealership. I go over the tools that I use to get me productive and fully able to run my business, even when I'm not in the office. Show Notes: http://www.techsmartboss.com/8

I can't help myself, I’m always looking at other businesses for how they could use technology better. In this episode I break down a physical therapist business and hope the tips can help you. Show note: https://www.techsmartboss.com/7

In this episode I talk about the software I use in my business to stay on top of the finances. There are a few I’m sure you haven’t heard of and wait until you hear about how I almost lost $22k! Show notes https://www.techsmartboss.com/6

Exhibiting at a Tradeshow can be expensive! I discuss how I leveraged technology to make a bang at the event without a big dent in my bank account. Check out the entire show notes at http://www.techsmartboss.com/2

Welcome to the inaugural episode of the Tech Smart Boss podcast. After a short intro on what to look forward to in this podcast, we go right into a way to leverage technology to deliver amazing customer experiences, even when you're in the airport. Check out the entire show notes at http://www.techsmartboss.com/1

So who is David Ferguson and what is Tech Smart Boss all about? I tell my story and share some business insights in this episode. Check out the entire show notes at http://www.techsmartboss.com/3

I’ve been doing a lot of travel recently so in this episode I go over my favorite apps that keep you connected to your office and make traveling a little more enjoyable. Check out the entire show notes at http://www.techsmartboss.com/5

Hiring a new employee can be an exciting but stressful time. In this episode we cover the technology and process you can use to make it a breeze. Check out the entire show notes at http://www.techsmartboss.com/4