Episode 47: How to Leverage Lead and Customer Data Enrichment to Improve Your SmallBiz Marketing
October 23, 201733m 56s
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Show Notes
In a couple of the past episodes, we talked about the importance of lead and customer segmentation, so that you can target people with the right message at the right stage. There are services out there that allow you to enrich the data you have on your leads and customers to get even more sophisticated in your segmentation. In this episode, I'm going to discuss the different levels of data enrichment and list multiple options for you to take a look at that range from free to expensive. https://www.techsmartboss.com/47