936: Get Your Foot in the Door With Careen Yapp
Careen Yapp is a global business leader and strategic partnerships executive in the interactive entertainment industry. She currently serves as Chief Strategic Partnerships Officer at Embracer Group, where she drives cross-company collaboration, business development, and global partnership strategy across a decentralized portfolio of studios and brands. With prior leadership roles at Google and PlayStation, Careen brings deep expertise in gaming, licensing, publishing, and platform strategy. She is known for building high-impact partnerships that accelerate growth, unlock new revenue streams, and foster innovation across global markets. Beyond her corporate work, Careen is a recognized advocate for diversity and inclusion in gaming. She has served as Board Chair of Women in Games International and as a board member of the ESA Foundation, where she has spent over two decades advancing access, mentorship, and opportunity for the next generation of industry talent. Careen talks about how she was able to get her foot in the door in the gaming industry while sharing her tips and wisdom on confidence. Tune in to listen to her story.
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Show Notes
Bio
Careen Yapp is a global business leader and strategic partnerships executive in the interactive entertainment industry.
Cultural Background
Careen is of Chinese, European and Mexican descent.
Favorite Self Confidence Quote
I start with the idea that nothing is impossible and everything can be done in the end.
Definition of Self Confidence
Self-confidence is a journey and it's not fluid. This is something that you work on everyday.
Her Life Before the Discovery of Self Confidence
Careen grew up painfully shy.
The “AHA” Moment
Careen fell into the gaming industry by accident. When a position was offered, she went for it even though she didn't know what the position was at the time which was to work for a well known gaming company. Being able to go for it without hesitation led her to this industry.
Her Life After the Discovery of Self Confidence
Careen loves her job.
The One Self Confidence Tip for the Listener
Never give up and get your foot in the door. Take things one step at a time.
Interview Links
If you would like to connect with Sheena, here is the following:
Connect with me: Facebook | Twitter | Instagram | Tiktok | LinkedIn | YouTube | Website
P.S. If you are looking for ways to help women in your company increase their self-confidence to become effective leaders, you can contact me as I hold workshops and talks on this subject. You can contact me here.
P.P.S. Order my latest book Bridging the Confidence Gap. Click here to order your copy of the book
P.P.P.S. Order my book Wiley, The Tao of Self-Confidence, today. Click here to order your copy of the book.
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