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Gen Z Brought Twee Back and It’s Here to Stay

Gen Z Brought Twee Back and It’s Here to Stay

The "adorkable" trend is back, but Gen Z's new version of twee is a lot less smug and more unfiltered – striving to embrace the DIY creativity in a realer way.

The Take

December 20, 202214m 55s

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Show Notes

The "adorkable" trend is back, but Gen Z's new version of twee is a lot less smug and more unfiltered – striving to embrace the DIY creativity in a realer way.

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