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Show Notes
Episode 94
Mark Lefko, Author of Global Sustainability
21 Leading CEOs Show How To do Well By Doing Good
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If you have listened for a while to our podcast, you know that we talk a lot about small steps towards a more sustainable life we all can implement. All these individual actions together have the potential to make a big difference.
Mark Lefko has a different approach. His goal is to influence big companies to do better. That doesn't mean to make more money - at least not exclusively.
Mark is deeply committed to teaching CEOs about the benefit of the Triple Bottom Line. Each action must be good for the people, good for the planet and bring profit.
Many see big industry as the enemy. But how would the world look like if the large corporations become leaders in people care and earth care? Pretty good, I say.
Here is Mark's answer to the question "What is global sustainability?"
Lefko: "For me, global sustainability means that everyone on our planet not only has the resources they need to survive but also to thrive over the long run. And if we want to do that, we need to tackle a range of issues that include extreme poverty, inequality, and injustice. That's why global sustainability is more than just an environmental issue: it includes other critical aspects such as financial and social sustainability as well."
Let's wish Mark lots of success in his mission.
in his book, Global Sustainability, Mark interviews 21 CEOs of large companies. See the list below.
CEOs interviewed in the book:
Richard Branson, Founder, Virgin Group
Paul Polman, CEO, Unilever
Ann Sherry, CEO, Carnival Australia
Andrew Liveris, CEO, The Dow Chemical Company
Cyrus Mistry, Chairman, Tata Group
Guilherme Leal, Co-Chairman, Natura
Walter Robb, Co-CEO, Whole Foods Market
Jon Provisor, CIO, Guidance Production
Mike Kaplan, President and CEO, Aspen Ski Company
Mike Sangiacomo, CEO, Recology
Phil Clothier, CEO, Barrett Values Centre
Marc Benioff, CEO, Salesforce.com
Dave MacLennan, CEO, Cargill
Blake Mycoskie, Founder, TOMS Shoes
Francois-Henri Pinault, Chairman and CEO, Kering
Seth Goldman, CEO, Honest Tea
Feike Sijbesma, CEO, DSM
David Griswold, CEO, Sustainable Harvest Coffee Importers
Frank Dulcich,Presidentand CEO, Pacific Seafood Company
Ryan Devlin, Co-Founder, This Bar Saves Lives
Tom Szaky, Founder and CEO, TerraCycle
Information about Mark from his press release:
MARK LEFKO has coached and mentored more than 100 CEOs and company presidents, bringing with him 35 years of real-world C-level business experience. A thought leader in the fields of leadership and sustainability, Lefko serves on several advisory boards and is known for his high-energy, insightful speaking engagements. As the Founder and CEO of Lefko Group, one of the nation's leading facilitation firms, he has led countless strategic planning retreats,corporate think tanks, roundtables and peer groups. "Global Sustainability," Mark's second book, aims to inspire executives to rally around the concept of doing well while doing good. He lives in Los Angeles, California. Learn more at http://marklefko.com and #DoWellDoingGood
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