149: The Power of Packages: Rethinking Per-Session Pricing
The Successful Nurse Coaches ™ · Laura Minard, Shelby Kurz
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Show Notes
In this episode, we dive into why nurse coaches should move away from per-session pricing and embrace package-based offerings. Shelby and Laura reflect on the initial mindset of pricing sessions individually when we were newbie caoches and how that evolved into a more effective strategy.
Key Topics Covered:
- The drawbacks of per-session pricing compared to coaching, therapy, or energy work.
- Situations where single sessions might still work (e.g., front-end offers, low-cost health blueprints, workshops).
- The benefits of packages: increased commitment, deeper transformations, predictable income, and better client outcomes.
- Tips on designing impactful packages and effectively communicating their value.
Actionable Takeaways:
- Understand how package-based pricing leads to better client commitment and transformation.
- Learn to design packages that reflect the true value of your coaching.
- Improve your sales approach to communicate the benefits of packages effectively.
Tune in to discover how shifting to package pricing can enhance both your business stability and client success!
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