How to Make Your Short-Term Rentals Sustainable and Profitable with Vanessa de Souza Lage

In this episode, I sit down with Vanessa de Souza Lage, the CEO of Sustonica, the world's first sustainability recognition program for short-term rentals. Vanessa reveals how she embarked on her remarkable career in the vacation rental industry and what ignited her entrepreneurial spirit to create Sustonica.

Here's what you'll learn:

• How to make your short-term rental property more sustainable with easy-to-tackle actions
• Why every Airbnb and short-term rental host needs to focus on sustainability
• The future of regulations surrounding sustainability in the rental industry
• How to create eco-friendly properties that attract guests and boost your bookings

Listen in now!

Timestamps for the key highlights in the episode 

[02:47] Know our guest Vanessa and where she is located

[03:22] How she got started in the vacation rental industry 

[05:21] What inspired Vanessa to be an entrepreneur?

[09:02] What Sustonica does and its mission

[10:21] Why having a sustainable STR property is important for guests nowadays

[13:00] Are guests willing to pay more for a short-term rental with a sustainability focus?

[16:00] Types of activities she incorporates into her properties to assist guests in transforming their own lives when they return home

[18:24] The sustainability chart

[19:31] The future of regulations surrounding sustainability

[23:06] Tactics for creating sustainable properties

[24:55] The Beat the Microbead app: https://www.beatthemicrobead.org/download-btmb-app/

[33:02] The lightning round

[38:22] How to get in touch with Vanessa de Souza Lage

Website: https://www.sustonica.com/

Golden Nuggets

• Households are responsible for 20% of CO₂ emissions. One of the most effective ways to reduce this amount is by transitioning to renewable energy sources. 
• Focusing on sustainability is crucial for every host due to its substantial cost reduction.  

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Resources Mentioned

1. The Beat the Microbead app: https://www.beatthemicrobead.org/download-btmb-app/ 

Let’s Connect!

Follow Vanessa de Souza Lage on;

• Website: https://www.sustonica.com/
• Instagram: https://www.instagram.com/sustonica/
• LinkedIn: https://www.linkedin.com/company/sustonica/
• Linktr.ee: https://linktr.ee/sustonica/
• YouTube: https://www.youtube.com/@Sustonica

 Follow Stacey St. John on;

• Website: https://staceystjohn.com/
• Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr

Fire link: https://lnk.to/z4iJAlgs