The StoryBrand Podcast

Over 95% of Americans are considering quitting their jobs right now. Are you one of them? This week, we're continuing our deep dive into how you can escape feeling redlined at work and follow your true passion instead. We talk with Cathy Heller, host of the Don't Keep Your Day Job podcast, who coaches you through how to get out of your own way and become delusionally optimistic about paving your own path forward. -- Join Cathy Heller's Quitter's Club at CathyHeller.com/Quitters, and find out how to ditch your day job, be a quitter and turn your passion into profit. If you need help assessing what's wrong with your business, you can hire a Business Made Simple Certified Coach at HireACoach.com. We certify the best business coaches in the world who can help you figure out exactly what's wrong with your business then give you the tools you need to fix it. Just go to HireACoach.com today! Every week on Business Made Simple we help you discover what's wrong with your business then show you how to fix it.

Close to 11 million people, almost 10% of the U.S. workforce, have recently quit their jobs in search for greater purpose. Some have coined this moment the "Great Resignation". If you're one of those people, feeling stuck in a job and going through the motions, then you need to listen to today's conversation with Tanya Dalton! Tanya is a productivity expert and author of the new book On Purpose, and will help you escape the merry-go-round, follow your passion and find your "soulmate client." -- Order Tanya Dalton's new book, On Purpose, and access exclusive content at TanyaDalton.com/elb. If you need help assessing what's wrong with your business, you can hire a Business Made Simple Certified Coach at HireACoach.com. We certify the best business coaches in the world who can help you figure out exactly what's wrong with your business then give you the tools you need to fix it. Just go to HireACoach.com today! Every week on Business Made Simple we help you discover what's wrong with your business then show you how to fix it.

Some the biggest challenges you face growing your business are finding the right talent and managing to pay your people without overhead getting too high. That's why you need an internship program. And we don't mean some stereotypical program where college students complete mindless tasks. In today's conversation with expert Hala Taha, host of the Young and Profiting podcast and founder of YAP media, you'll learn how to build an internship program that makes it easy to find and train the talent you need to grow your business. -- Find out more about Hala's Young and Profiting podcast and YAP Media at YoungAndProfiting.com/Yap-Media. If you need help assessing what's wrong with your business, you can hire a Business Made Simple Certified Coach at HireACoach.com. We certify the best business coaches in the world who can help you figure out exactly what's wrong with your business then give you the tools you need to fix it. Just go to HireACoach.com today! Every week on Business Made Simple we help you discover what's wrong with your business then show you how to fix it.

Want to beat the competition every time, without having the lowest price in the market? First, make it unbelievably easy to buy from you. Second, surprise and delight customers by taking the extra step to show them you care. In this episode, Don is joined by Scott Jeffrey Miller, author of Marketing Mess to Brand Success. They'll coach you through how to make your marketing air tight so your customers not only have an effortless buying experience, but rave about your brand to everyone they know! -- Order Scott Jeffrey Miller's book, Marketing Mess To Brand Success, at MarketingMessBook.com If you need help assessing what's wrong with your business, you can hire a Business Made Simple Certified Coach at HireACoach.com. We certify the best business coaches in the world who can help you figure out exactly what's wrong with your business then give you the tools you need to fix it. Just go to HireACoach.com today! Every week on Business Made Simple we help you discover what's wrong with your business then show you how to fix it.

Some believe being a strong leader means having all the answers and ruling with an iron fist. But unfortunately for them, they don't last long. It's only when you lead with empathy and compromise that you build trust and buy-in within your organization. In this episode we talk with former Tennessee governor Bill Haslam, author of the book Faithful Presence, about how to lead, even in the most turbulent times, with an open mind and not by your emotions. -- Click here to order Bill Haslam's new book, Faithful Presence. You can also find it wherever buy books. If you need help assessing what's wrong with your business, you can hire a Business Made Simple Certified Coach at HireACoach.com. We certify the best business coaches in the world who can help you figure out exactly what's wrong with your business then give you the tools you need to fix it. Just go to HireACoach.com today! Every week on Business Made Simple we help you discover what's wrong with your business then show you how to fix it.

Hard work is irrelevant. Be radically honest. And never, ever try to please your boss. Would you believe these are the rules Netflix has lived by to reach their stratospheric level of growth and success? Well, in this week's conversation with special guest Erin Meyer, co-author of No Rules Rules: Netflix and the Culture of Reinvention, you learn exactly why following them will help grow your business and attract the talent your business needs to become the next "Netflix" of your market! -- Order Erin Meyer and Reed Hastings' book, No Rules Rules: Netflix and the Culture of Reinvention, at NoRulesRules.com. Get access to the upcoming Business Made Simple Live Coaching event: Talent Management - Your Playbook for Hiring and Compensating Top Talent on Thursday, August 26 at 10a (CT). Just go to BusinessMadeSimple.com and register now! After you sign up you'll also get access to all of our on-demand business courses as well as our upcoming monthly live coaching events. Discover how to attract, hire and manage top talent at our next live coaching event on Thursday, August 26 by going to BusinessMadeSimple.com! At Business Made Simple we help you discover what's wrong with your business and show you how to fix it.

Never assume people will understand how your brand can change their lives. You need to clearly tell your customer how buying your product will end in their success. This is best way to offer them what they want most: a happy ending to their story where they become the hero! This week, J.J. and April work the final section of the StoryBrand framework: Success. They'll also show you: How to cast a vision of a climactic scene for your customers How to frame success against failure Examples of success language for your website We also talk with Anthony Dicks, one of our amazing StoryBrand Certified Marketing Guides, who shares how creating a "happily ever after" vision for his client's marketing helped win more customers and increase sales. Contact StoryBrand Certified Guide Anthony Dicks directly at ClarifyYourMessage.com/Anthony-Dicks. -- Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Follow us so you never miss weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts. Our StoryBrand certified marketing guides, like Anthony Dicks, are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

Hiring and managing top talent to grow your business can be overwhelming. Without a clear process to thoroughly qualify potential hires, you could find yourself on-boarding your uncle's best friend's cousin as your new sales director solely based on the fact that "they sold stuff at a job they had in college one time". Not okay. If you never want to find yourself in that situation, you need a talent management framework. This week Don breaks down how you can start implementing one with special guest and Business Made Simple President, Doug Keim. Listen now to finally learn how to begin attracting, hiring and managing top talent within your business! -- Get access to the upcoming Business Made Simple Live Coaching event: Talent Management - Your Playbook for Hiring and Compensating Top Talent on Thursday, August 26 at 10a (CT). Just go to BusinessMadeSimple.com and register now! After you sign up you'll also get access to all of our on-demand business courses as well as our upcoming monthly live coaching events. Discover how to attract, hire and manage top talent at our next live coaching event on Thursday, August 26 by going to BusinessMadeSimple.com! At Business Made Simple we help you discover what's wrong with your business and show you how to fix it.

A story lives and dies based on one question: Will the hero succeed or will they fail? This is also true for your marketing. You need to tell your customer what's at stake if they don't buy your product. Without clearly showing that failure, your customer has no motivation to make a purchase. This week, J.J. and April work through the Failure section of the StoryBrand framework and show you: Exactly how to talk about failure without overwhelming your customer How to breakdown and show the consequences related to not buying your product Whether to use short-term vs. long-term failure in your messaging We also talk with Jessie Congleton, one of our amazing StoryBrand Certified Marketing Guides, who shares how introducing failure in her client's marketing actually inspired customer's to take action and buy during what was typically a slow season. Contact StoryBrand Certified Guide Jessie Congleton directly at ClarifyYourMessage.com/JessieCongleton. -- Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts. Our StoryBrand certified marketing guides, like Jessie Congleton, are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

When running a growing team, developing your employees is no small feat. Today's conversation with Tennessee Governor Bill Lee offers guidance and a solid example of how you can educate and strengthen your workforce to position your business for massive growth! -- At Business Made Simple we help you understand what's wrong with your business and show you how to fix it. Just go to BusinessMadeSimple.com and for only $275 annually you'll get instant unlimited access to all of our online courses, including our signature course, How To Grow A Business, plus live coaching events with Donald Miller every month. Take the mystery out of growing your business today at BusinessMadeSimple.com.

In a story, a character never takes action on their own. They need to be challenged. The same is true for your customer! As the guide in your customer's story, you must let them know what's at stake if they don't buy your product then clearly call them to action by asking for a commitment to buy. This week, J.J. and April unpack the Call To Action, or CTA, section of the StoryBrand framework and show you: How to create a strong Call To Action or CTA for your customer Specific examples of effective CTAs Exactly where to position CTAs in your website to increase customer engagement We also talk with Angie Schultz, one of our amazing StoryBrand Certified Marketing Guides, who shares how clarifying her client's CTA lead to amazing results! Contact StoryBrand Certified Guide Angie Schultz directly at ClarifyYourMessage.com/Angie-Schultz. -- Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts. Begin applying the StoryBrand Framework to your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.

When one of your team members decides to leave your company, even for the best reasons, it is crucial to conduct a great exit interview. Without one you are missing an opportunity to collect valuable feedback for improving how you hire and retain top talent. Today Don, J.J. and Koula discuss exactly what's needed in an effective exit interview and provide a list of strategic questions to capture honest feedback while also positioning your team member to leave with a great sense of closure. Sadly, today's conversation also acts an exit interview for our co-host Koula Callahan. Koula is truly a foundational pillar at Business Made Simple and is off to new and fantastic opportunities! But before she leaves, we are extremely grateful she has allowed this personal conversation to air on the podcast, giving you an inside look at how to craft and conduct a great exit interview. -- Take the mystery out of growing your business and go to BusinessMadeSimple.com. For only $275 annually you'll get instant unlimited access to all of our online courses, including our signature course, How To Grow A Business, plus live coaching events with Donald Miller every month. Take the mystery out of growing your business today at BusinessMadeSimple.com.

You should always begin your customer's story by identifying what they want then define their problem to spark interest in how you can help them overcome that problem. Next, reveal yourself as their guide by expressing empathy and demonstrating authority. Now is the time to ask your customer for a commitment to buy your product however that won't happen unless you have a clear and simple plan for them to follow. This week, J.J. and April unpack Plan section of the StoryBrand framework and show you how to: -Build a great three step plan, no matter your business, giving your customer a clear path to buying from you -Use specific language in your marketing to activate your customer to make a commitment to buy -Clearly show your customer how buying your product will make their life better -- Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts. Begin applying the StoryBrand Framework to your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.

We live in a time filled with conflict and uncertainty, feeling like we're stuck watching from the sidelines ready to give up. But even as we are constantly bombarded by our news and social feeds, there are proven steps you can follow allowing you to plant the seeds of transformation to create change within your business, community and even your world. Today John Maxwell, leadership expert, change-maker and author of the new book, Change Your World, joins the conversation and shares the simple steps you need to finally break through the noise and achieve the change your world is so desperately needing! -- Order John Maxwell's new book, Change Your World, and get access to bonus content at ChangeYourWorld.com Have questions about growing your skills as a leader? Join the conversation by getting access to our upcoming live Member Exclusive Q&A: How to Grow Your Leadership Skills with Donald Miller and Doug Keim on Thursday, July 29 at 10a by going to BusinessMadeSimple.com. Once you sign up you'll also gain instant access to every one of our on-demand business courses as well as our upcoming monthly live coaching events. Grow your leadership skills by registering today at BusinessMadeSimple.com. Take the mystery out of growing your business and go to BusinessMadeSimple.com. For only $275 annually you'll get instant unlimited access to all of our online courses, including our signature course, How To Grow A Business, plus live coaching events with Donald Miller every month. Take the mystery out of growing your business today at BusinessMadeSimple.com.

Many businesses feel like they have something to prove and position themselves as the hero in their story. But customers aren't looking for another hero, they're looking for a guide! When you position yourself as the guide, showing customers exactly how your product can fix their problems and transform them into the hero, you're destined to win! This week, J.J. and April unpack the Guide section of the StoryBrand framework and show how you can: -Use specific language throughout your marketing to position your brand as the guide -Combine empathy and authority to build trust and engagement -Craft your marketing tools, like a sales email, through the voice of a guide -- Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts. Begin applying the StoryBrand Framework to your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.

The character of your business is a critical driver of sustained success. Without character, there is no trust. So if your customers are reluctant to commit to buying your products or your team members are constantly at odds, you definitely need to listen to this episode! We're joined by Frank Calderoni, CEO of Anaplan (a cloud-based business planning software company) and author of the new book, Upstanding. Frank breaks down how you can align your business around a character-led culture to build trust and improve your bottom line. -- Order Frank Calderoni's new book, Upstanding, at UpstandingCharacter.com. Finally take the mystery out of growing your business and go to BusinessMadeSimple.com. For only $275 annually you'll get instant unlimited access to all of our online courses, including our signature course, How To Grow A Business, plus live coaching events with Donald Miller every month. Take the mystery out of growing your business today at BusinessMadeSimple.com.

Can you name the specific problem your business solves for your customers? Identifying your customers' problem deepens their interest in the story you invite them in and shows you truly understand them. It's the "hook" of your story, but without it, your customers have no reason to engage with your brand causing your story to fall flat. This week, J.J. and April guide you through the Problem section of the StoryBrand framework and how you can: -Clearly identify the problem you solve -Breakdown that problem into Three Levels of Conflict your customers are facing -Implement problem-language into your marketing and messaging J.J. also talks with Aleya Harris, one of our amazing StoryBrand Certified Marketing Guides, who shares how she worked to specify the problem for a client who was stuck in the weeds trying to figure out exactly what they solved for their customers. Contact StoryBrand Certified Guide Aleya Harris at ClarifyYourMessage.com/Aleya-Harris. -- Clarify your messaging in only 48 hours by registering for the StoryBrand Marketing Livestream happening July 19th and 20th. Businesses that clarify their message and build a sales funnel are the ones that thrive in the marketplace. At the StoryBrand Marketing Livestream, you'll get both done in 48 hours AND get real time coaching in an online breakout room to make sure that you're getting it right. Register now at StoryBrand.com. Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts. Begin applying the StoryBrand Framework to your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.

Sometimes it can feel like you're constantly stuck in the same soul-sucking routine day after day, like a hamster in a wheel. And even if it's not draining all your energy, it can still be mentally exhausting. That is exactly why we invited David Eagleman to the podcast! David is a neuroscientist and best-selling author of the Pulitzer nominated Livewired: The Story of the Ever-Changing Brain and gives you simple and easy ways to break out of your routine, improve brain health and gain back your energy at work and at home. -- Order David Eagleman's newest book, Livewired: The Story of the Ever-Changing Brain, at Eagleman.com/Books. Finally take the mystery out of growing your business and go to BusinessMadeSimple.com. For only $275 annually you'll get instant unlimited access to all of our online courses, including our signature course, How To Grow A Business, plus live coaching events with Donald Miller every month. Take the mystery out of growing your business today at BusinessMadeSimple.com.

As a brand, you must define what your customer wants. As soon as you define that, a story question forms in their mind: Can this brand really help me get what I want? Without this, the customer has very little interest in the story. This week, J.J. and April guide you through the Character section of the StoryBrand framework and how you can: -Define exactly what your customer wants -Plug that specific language into your marketing -Help transform your customer into the hero after they use your product or service to get what they want April also talks with Stacey Moore, one of our amazing StoryBrand Certified Marketing Guides, who shares an example of how she redefined what her client's customer really wanted and how it not only clarified their message but grew their business. -- Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts. Begin applying the StoryBrand Framework to your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.

Have a minute? If you're like most business leaders today, the answer is probably no. But you need open windows of time during the day in order to thrive, especially if you're growing a business. On this episode special guest Juliet Funt, author of A Minute To Think, shows you how to find moments of "white space", or strategic pauses, throughout your day to eliminate mindless tasks, enhance your performance and productivity, and reinvent the way you work. -- Pre-order A Minute To Think at JulietFunt.com and then go to JulietFunt.com/BusinessMadeSimple for a free Facilitated Book Club Guide designed to deliver deeper insights and even more "ah-ha" moments about A Minute to Think! Plus, the first 1500 people to sign up will also receive an invitation to a 30-minute virtual Q&A with Juliet. Ask her anything about streamlining workflows, improving productivity, reclaiming your focus, and more! Finally take the mystery out of growing your business and go to BusinessMadeSimple.com. For only $275 annually you'll get instant unlimited access to all of our online courses, including our signature course, How To Grow A Business, plus live coaching events with Donald Miller every month. Take the mystery out of growing your business today at BusinessMadeSimple.com.

In every great story, the main character goes on a journey and by the end she transforms from zero to hero. This is called identity transformation. The same is true for your marketing. When you participate in your customer's identity transformation you are going to win! This week J.J. and April unpack the first part of the StoryBrand framework, identity transformation, and how you can apply it so your customers feel like they've transformed after purchasing your product or service. April also talks with Macy Robison, one of our amazing StoryBrand Certified Marketing Guides, about how she directly used identity transformation inside the marketing of one of her clients and how it literally transformed their business! -- Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts. Begin applying the StoryBrand Framework to your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.

Running a business, you constantly run into challenges that need creative solutions. But what happens when you've hit a creative rut and time is ticking? This episode's special guest Josh Linkner, author of Big Little Breakthroughs, shows you exactly how to reclaim your creativity using five brainstorming techniques to help solve your trickiest problems and unlock your biggest opportunities! -- Order Josh Linkner's book Big Little Breakthroughs and access exclusive bonus content at BigLittleBreakthroughs.com Finally take the mystery out of growing your business and go to BusinessMadeSimple.com. For only $275 annually you'll get instant unlimited access to all of our online courses, including our signature course, How To Grow A Business, plus live coaching events with Donald Miller every month. Take the mystery out of growing your business today at BusinessMadeSimple.com.

Does your company have a clear message? If not, it could be costing you thousands or more! That's exactly why we've invited Donald Miller, author of Building a StoryBrand and Marketing Made Simple, as our first guest. Don will guide you through the StoryBrand framework which has already helped thousands of businesses clarify their message to turn browsers into buyers. Listen and learn how to create marketing that is easy and that works! -- Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the Hero and you become their Guide. When you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" and look for the smiling J.J. on Apple Podcast, Spotify or wherever you enjoy podcasts. Implement the StoryBrand Framework into your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.

The post-COVID spending boom is coming! Is your business positioned to get the most out of it? Joshua DuBois, co-founder and CEO of Gauge.ai, returns to the podcast giving his top three predictions on exactly what you need do to get ahead of the game this upcoming quarter. -- Find out more about Joshua DuBois at Gauge.ai Start on your path to becoming a Business Made Simple Professional at BusinessMadeSimple.com. For only $275 annually you get instant access to all of our online courses, including our signature course How To Grow A Business, plus live coaching events with Donald Miller every month. Take the mystery out of growing your business and go to BusinessMadeSimple.com today!

Showing your customer exactly how your product can transform their life is essential if you want your business to win! It's called identity transformation and in an upcoming episode of Marketing Made Simple, you'll learn what language to use in your messaging to engage your customer's identity transformation by inviting them into a beautiful story. Every Wednesday, starting June 23, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins will deliver practical marketing tips rooted in the StoryBrand framework you can immediately apply to improve your marketing and get more cash in the door. On Marketing Made Simple we believe your marketing should be easy and it should work. Finally learn how to build your marketing the right way and SUBSCRIBE NOW!

We tend to equate success with working hard and think anything worth getting is worth working for, no matter the cost. But once we reach the level success we've dreamt about, we're too burnt out to even enjoy it. Does this resonate with you? If so, pause and listen to today's conversation with Greg McKeown, author of the new book Effortless. Greg will teach you how to prioritize and reframe your priorities to make things easy allowing you to finally focus on what matters most. If you are constantly living inside your last edge of energy, this conversation is the reprogramming you need so can finally stop wearing your burn out as a badge of honor. -- Order Effortless at GregMcKeown.com/Books/Effortless/ and listen to Greg's new What's Essential podcast at GregMcKeown.com/Podcast/ Start on your path to becoming a Business Made Simple Professional at BusinessMadeSimple.com. For only $275 annually you get instant access to all of our online courses, including our signature course How To Grow A Business, plus live coaching events with Donald Miller every month. Take the mystery out of growing your business and go to BusinessMadeSimple.com today!

If your company does not have a clear message, it could be costing you thousands if not more! But don't worry because our brand new Marketing Made Simple podcast is here for you and here's a teaser of our very first episode with special guest Donald Miller, author of Building a StoryBrand, Marketing Made Simple and Business Made Simple. Every Wednesday, starting June 23, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins will deliver practical marketing tips rooted in the StoryBrand framework you can immediately apply to improve your marketing and get more cash in the door. On Marketing Made Simple we believe your marketing should be easy and it should work. Finally learn how to build your marketing the right way and SUBSCRIBE NOW!

Are you feeling helpless or stuck in perpetual chaos emerging into the post-COVID landscape? Today's guest, Carey Lohrenz, author of Span of Control, offers a solution. As the first female F-14 Tomcat Fighter Pilot in the U.S. Navy, Carey has been there and breaks down exactly how you can overcome that helpless feeling to navigate uncertainty and equip yourself to truly perform under pressure! -- Order Span of Control at CareyLohrenz.com then take the Span of Control test to find our if you're equipped to perform under pressure at CareyLohrenz.com/Span-Of-Control-Test Start on your path to becoming a Business Made Simple Professional at BusinessMadeSimple.com. For only $275 annually you get instant access to all of our online courses, including our signature course How To Grow A Business, plus live coaching events with Donald Miller every month. Take the mystery out of growing your business and go to BusinessMadeSimple.com today!

Have you been trying to start up a business but keep dragging your heals overthinking every detail? If so, you need to listen to this episode! Special guest, Ellen Bennett, author of Dream First, Details Later and Founder/CEO of Hedley & Bennett, shares how she grew a $300 apron start-up into a multimillion dollar company. You'll come away knowing how to squash your doubt and build a personal playbook for taking action before you stop yourself again! -- Click here to order Dream First, Details Later then find your perfect apron at HedleyAndBennett.com Start on your path to becoming a Business Made Simple Professional at BusinessMadeSimple.com. For only $275 annually you get instant access to all of our online courses, including our signature course How To Grow A Business, plus live coaching events with Donald Miller every month. Take the mystery out of growing your business and go to BusinessMadeSimple.com today!

This week we're asking the question, "What would happen if you shift the need to control to a need to empower?" Special guests Charles Koch and Brian Hooks, co-authors of Believe In People: Bottom Up Solutions for a Top Down World, give you their answer in this captivating conversation. They explain how an obsession with control is at the root of many of our current problems and offer a solution through empowerment. For anyone wanting to become the best version of themselves and make a true difference inside their business or community, this conversation acts as the perfect roadmap! -- Order Believe In People: Bottom Up Solutions for a Top Down World and learn more about Stand Together at BelieveInPeopleBook.com Start on your path to becoming a Business Made Simple Professional at BusinessMadeSimple.com. For only $275 annually you get instant access to all of our online courses, including our signature course How To Grow A Business, plus live coaching events with Donald Miller every month. Take the mystery out of growing your business and go to BusinessMadeSimple.com today!

Special guest, Ryan Deiss, digital marketing expert and CEO of Digital Marketer, is back to continue guiding you step-by-step through a digital marketing strategy that will help your business scale and make you more money. -- Find out more about Ryan Deiss at DigitalMarketer.com Start on your path to becoming a Business Made Simple Professional at BusinessMadeSimple.com. For only $275 annually you get instant access to all of our online courses plus live coaching sessions with Donald Miller every month. Take the mystery out of growing your business and go to BusinessMadeSimple.com.

These days your business needs an effective digital marketing strategy not only to keep up with the competition but in order for it to fly far and fast. Without one, you could be headed for a crash landing! But don't worry—we've got you covered because over the next two episodes special guest, Ryan Deiss, digital marketing expert and CEO of Digital Marketer, guides you step-by-step through a digital marketing strategy to help your business scale and make you more money. -- Find out more about Ryan Deiss at DigitalMarketer.com Start on your path to becoming a Business Made Simple Professional at BusinessMadeSimple.com. For only $275 annually you get instant access to all of our online courses plus live coaching sessions with Donald Miller every month. Take the mystery out of growing your business and go to BusinessMadeSimple.com.

Most people think success is a solo endeavor – you have to do it alone and there's no one else who can help you get there. But the reality is that we are surrounded by resources and people who can support us in our journey toward success. This week's guest, Leah Glover Hayes, host of the podcast "Her Story of Success", shares inspiring stories of women trailblazers, entrepreneurs, artists and business leaders from all walks. She's distilled their advice into three keys to success you can use in any area of your life. These keys will help set you on the path to what matters most. -- Find out more about Leah Glover Hayes and her podcast, "Her Story of Success" at HerStoryOfSuccess.com If you want to become a Business Made Simple professional, sign up for pro access at BusinessMadeSimple.com and get all our online courses plus access to live coaching sessions with Donald Miller every month. Go pro at BusinessMadeSimple.com

The failure rate for startups is 90%. That means 9 out of 10 businesses will fail! It doesn't have to be this way though. If you know the patterns causing these failures and avoid them, your chances for success increase dramatically. This week's guest, Tom Eisenmann, Professor of Business Administration at Harvard Business School and author of "How Startups Fail", surveyed 470 entrepreneurs and investors about their failed businesses and discovered six distinct patterns leading to their failure. In this episode we discuss and unpack those patterns so you know exactly what to avoid when starting your own business or investing in someone else's. -- Order Tom Eisenmann's "Why Startups Fail" now! If you want to become a Business Made Simple professional, sign up for pro access at BusinessMadeSimple.com and get all our online courses plus access to live coaching sessions with Donald Miller every month. Go pro at BusinessMadeSimple.com

No matter what your role is within your business, there will be a time when you need to step in and take over something somebody else has built. Not knowing how to manage that transition could put you in a nose dive toward disaster. So how can you successfully lead something you didn't start? This week special guest, Tyler Reagin, author of "Leading Things You Didn't Start", answers that question! He gives you the five steps you'll need when taking over any project, department or company. -- Order "Leading Things You Didn't Start" at TylerReagin.com/LifeGivingLeader If you want to become a Business Made Simple professional, sign up for pro access at BusinessMadeSimple.com and get all our online courses plus access to live coaching sessions with Donald Miller every month. Go pro at BusinessMadeSimple.com

You know you have a story to tell but struggle how to even begin telling it. Where should you start? Is it captivating? Who really wants to hear your story? It's overwhelming. That's why we're answering the question, "How and why should you write your story?" We're joined by special guest Allison Fallon, author of "The Power of Writing It Down", who's helped hundreds of people find their voice, tell their stories, and share them with the world. In this episode she'll walk you step-by-step on how to start writing your story and the best way to tell it. -- Let Allison help you start writing your story at WriteYourStory.com If you want to become a Business Made Simple professional, sign up for pro access at BusinessMadeSimple.com and get all our online courses plus access to live coaching sessions with Donald Miller every month. Go pro at BusinessMadeSimple.com

The post-COVID wave: most of us are thinking about it but few of us feel prepared for it. What's going to happen to our businesses? How will consumer behavior change? What exactly is this "new normal?" These are the exact questions we are answering this week. Joshua DuBois, founder of Gauge.ai, a market research firm that surveys tens of thousands of people per day, will share what you can expect in Q2 of this year and how your business can be prepared for the changes that will come as the world emerges from COVID. -- Find out more about Joshua DuBois at Gauge.ai If you want to become a Business Made Simple professional, sign up for pro access at BusinessMadeSimple.com and get all our online courses plus access to live coaching sessions with Donald Miller every month. Go pro at BusinessMadeSimple.com

On this week's episode we're answering the question, "Is it possible to grow your business working only six hour days?" Michael Hyatt, co-author of the new book "Win At Work & Succeed At Life," is convinced you can. You'll hear why as he shares his insight into how fewer, more focused hours can lead to significant growth in your business. -- Order Michael Hyatt's new book, "Win at Work & Succeed At Life" and get access to exclusive bonus content at WinAndSucceedBook.com/BMS When you become a Business Made Simple Professional, you get access to our library of courses that take the mystery out of growing a business. Become a Business Made Simple Professional today at BusinessMadeSimple.com

It feels like just about everyone is trying to "build their online platform" these days. But only the people who do it right are the ones that reap the benefits. And yes -- there is a "right" way to do it. On this week's episode, John Lee Dumas, author of the book "The Common Path to Uncommon Success" shares a step-by-step plan for how you can produce consistent content for your platform that doesn't feel cheesy and allows you to expand your influence. -- Find out more about The Common Path to Uncommon Success at UncommonSuccessBook.com When you become a Business Made Simple Professional, you get access to our library of courses that take the mystery out of growing a business. Become a Business Made Simple Professional today at BusinessMadeSimple.com

This week we're answering the question: How can non-profits who want to fundraise less, raise more money and build a community of monthly givers? Special guest, Vik Harrison of Charity: Water, an organization that to date has delivered clean and safe drinking water to over 10 million people across the globe, gives you the answer! Then host Donald Miller walks you step-by-step through crafting the perfect mission statement for any type of business. -- Find out more about Vik Harrison at VikHarrison.com and CharityWater.org When you become a Business Made Simple Professional, you get access to our library of courses that take the mystery out of growing a business. Become a Business Made Simple Professional today at BusinessMadeSimple.com

You're negotiating all the time without even knowing it. And that's a problem, because your success in life depends on how well you can negotiate. That's why in this week's episode we're teaching you the six things every great negotiator does to create more win/win outcomes in work and in life. Don also talks with Dr. John Lowry, President of the Lowry Group and instructor of our newest course at Business Made Simple University - Negotiation Made Simple. John shares what it's like inside a high stakes negotiation and his approach for achieving the desired outcome. -- Find out more about The Lowry Group at LowryGroup.net Get access to the course Negotiation Made Simple at NegotiationMadeSimple.com Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com Needing to hire a Business Made Simple Certified Coach? Go to HireACoach.com At Business Made Simple, we teach you everything you need to know to grow a business — BusinessMadeSimple.com

This week Martin Lindstrøm, author of The Ministry of Common Sense and expert at helping businesses around the world unleash their common sense, joins Don, Koula and J.J. Martin shows how to embrace empathy and unlock pure common sense to help grow your business and make you more money! -- Find out more about Martin Lindstrøm and his book The Ministry of Common Sense at MartinLindstrom.com/Ministry-Of-Commonsense Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com Needing to hire a Business Made Simple Certified Coach? Go to HireACoach.com At Business Made Simple, we teach you everything you need to know to grow a business — BusinessMadeSimple.com

Run out of cash and your business will crash! That's why in this final episode of our seven-part series, How Your Business is an Airplane, we explain exactly how to manage your finances, giving you a plan to keep your business fueled with cash. Don also talks with finance guru, Mike Michalowicz, who shows you how to implement his Profit First method. -- Find out more about Mike Michalowicz or Profit First at ProfitFirstProfessionals.com Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com Needing to hire a Business Made Simple Certified Coach? Go to HireACoach.com At Business Made Simple, we teach you everything you need to know to grow a business — BusinessMadeSimple.com

A coke machine in the break room or a food truck party for your staff might sound like a fun idea. But the reality is – that's overhead, and it's slowing your business down (and costing you money). In part six of our seven-part series, How Your Business is an Airplane, we're focusing on overhead. Sure, you're going to have some expenses that don't drive crazy revenue, and sometimes that's okay. The answer isn't to cut those expenses altogether – it's to learn this simple formula so you know what's worth your time, and what's holding you back. -- Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com Needing to hire a Business Made Simple Certified Coach? Go to HireACoach.com At Business Made Simple, we teach you everything you need to know to grow a business — BusinessMadeSimple.com

There's a myth that says it takes dozens of bad product ideas to uncover one good one. The problem is, that means you're sending revenue down the drain. In part five of our seven part series, How Your Business is an Airplane, we're focusing on the wings of the airplane – or your product. You don't have to waste any more time creating dead-end products. Do these two things and you'll knock your product ideas out of the park the first time. -- Learn more about Allison Trowbridge how her company, Copper, can help you build meaningful community through book clubs by joining the waitlist at MeetCopper.com Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com Needing to hire a Business Made Simple Certified Coach? Go to HireACoach.com At Business Made Simple, we teach you everything you need to know to grow a business — BusinessMadeSimple.com

If you're running your own business then you know selling your product can be a challenge. Whether it's finding leads, crafting the perfect pitch or dealing with crippling self doubt, you need to sell your product to stay in business. We're taking a slight detour from our 7-Part Series, How Your Business Is Like An Airplane, to talk with Jamie Kern Lima, who is no stranger to overcoming obstacles. As co-founder of IT Cosmetics, she grew the company from her living room into a $1.2 billion megabrand, all in less than ten years! And she accomplished it all by pushing through her fear of selling. Don and Jamie have an enlightening one-on-one conversation giving you the insight you need to overcome your fear of selling and come out the other side more confident than ever. This is Business Made Simple. -- Pre-order Jamie's new book, "Believe IT", at believeit.com. Order "Business Made Simple" NOW on Amazon or wherever you buy books. Then register for our first ever Business Made Simple Summit livestream on February 9 for FREE! Go to BusinessMadeSimpleSummit.com and register using your receipt or order number. Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com Needing to hire a Business Made Simple Certified Coach? Go to HireACoach.com At Business Made Simple, we teach you everything you need to know to grow a business — BusinessMadeSimple.com

You've got no shortage of customers in your pipeline, but getting them to sign on the dotted line? That's a completely different story. In Part Four of our series, How Your Business is an Airplane, we're focusing on the Left Engine – Sales. You don't have to go full-on used car salesman to get your leads to convert. There's a better way, and we're teaching it to you in this episode. -- Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com Needing to hire a Business Made Simple Certified Coach? Go to HireACoach.com At Business Made Simple, we teach you everything you need to know to grow a business — BusinessMadeSimple.com

Here's the sad reality: countless businesses close their doors every day. It's not always for the same reason, and sometimes, the problems in a business totally sneak up on you. In Part Three of our series, How Your Business is an Airplane, we're focusing on the Right Engine (aka - great marketing). Getting this essential piece of a business right could truly be the difference between if your business succeeds, or if you have to close your doors...for good. -- Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com Needing to hire a Business Made Simple Certified Coach? Go to HireACoach.com At Business Made Simple, we teach you everything you need to know to grow a business — BusinessMadeSimple.com

What if leadership wasn't about rallying your team around a mission or being liked? What if great leadership meant mastering seven core competencies that actually drive your team forward? In Part Two of our series, How Your Business is an Airplane, we're focusing on The Cockpit. Don, Koula, and JJ break down each of these seven pillars (and spoiler alert: they may not be what you think). ... Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com Needing to hire a Business Made Simple Certified Coach? Go to HireACoach.com At Business Made Simple, we teach you everything you need to know to grow a business — BusinessMadeSimple.com

In this inaugural episode of the Business Made Simple podcast, our hosts, Donald Miller, Dr. J.J. Peterson and Koula Callahan explain how a business really works and debate whether or not your college degree was worth the investment. ... Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com Needing to hire a Business Made Simple Certified Coach? Go to HireACoach.com At Business Made Simple, we teach you everything you need to know to grow a business — BusinessMadeSimple.com