#176: Proof that Narrative-Based Marketing Will Work For You
The StoryBrand Podcast · StoryBrand.com
November 25, 201936m 34s
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Show Notes
In this episode, Koula Callahan interviews our own Dr. J.J. Peterson about his doctoral dissertation on StoryBrand Narrative Marketing. Don't just tell your customers a story, invite them into it. Don't miss this detailed, StoryBrand-focused episode that unpacks the data and science behind why this 7-part framework drives revenue for every type of business.