#166: Ambassador John Cotton Richmond—How to Frame a Mission to Get Maximum Buy-In
The StoryBrand Podcast · StoryBrand.com
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Show Notes
How do you frame a mission, get buy-in for it, and then make it work? That's what we're discussing in this episode with U.S. Ambassador-at-Large for Trafficking in Persons John Cotton Richmond. When we need to make sure wrong things are being made right, it takes maximum engagement around a clear mission. Ambassador Richmond shares brilliant insight on how to build a team around a mission and help people understand their role – and that the mission is doable. Whether you're saving lives or improving them, this approach can generate more passion and engagement and make a huge difference.